METHODOLOGIES – PART 3 Focus groups, nominal group process, Delphi technique.
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Transcript of METHODOLOGIES – PART 3 Focus groups, nominal group process, Delphi technique.
METHODOLOGIES – PART 3Focus groups, nominal group process, Delphi technique
To Do
Review second year survey Focus group Nominal group technique Delphi study
Focus Group
Form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging
Focus Group
1. Define the purpose
2. Identify the participants
3. Develop the questions 3-5 questions Start easy & get more difficult
Focus Group
4. Identify a facilitator Deal tactfully with outspoken participants Conflicts of interest Able to draw out quiet participants Probe for full answers
Focus Group
5. Develop a script Welcome group, purpose, process,
introductions Ask the questions Wrap up, thank participants, give avenue
for further input
6. Select a location
7. Conduct the focus group…
Focus Group
Room set up U shaped or everyone at 1 table Flip chart, markers, tape Name tags Refreshments Clock/watch
Recorder Set the tone
Fun, open dialog, confidentiality
Conduct a focus group
Student attendance at ISU football games
NOMINAL GROUP PROCESS/ TECHNIQUE
NGT
Design to give everyone a voice Formulates discussion Increases group productivity Uncovers divergent viewpoints
NGT – How to
1. State the question
2. Silently write down answers for 5 minutes
NGT – How to
3. Round Robin…flip chart 1 person at a time, 1 idea at a time Number items as you go Pass when list is complete, re-enter later No evaluation of ideas Encourage them to keep recording
answers (hitchhiking)
NGT – How to
4. Establish priorities Ratings Points Stickers Anonymous ballot Index cards
1 item on each of 5 cards, rank order
DELPHI STUDY
Delphi Technique
Consensus building
Panel of experts
Consists of 3-4 rounds…
Delphi Technique
Round 1 Open ended
question
Delphi Technique
Round 2 Review items generated in round 1 Rate or rank order them
Delphi Technique
Round 3 Review items & statistical summary Discuss disagreement
Delphi Technique
Round 4
Questions?
Next week – copy of IRB