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Business Intelligence

Ulrika LeufvnSystem Engineer

Microsoft AB

Making Better Decis ions Faster

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Agenda

Business Intelligence overviewMicrosofts BI Platform

SQL Server Accelerator for BusinessIntelligence (SSABI)

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Business Intelligence

Making better decisions faster- Critical decisions per week have tripled over the last five

years- Dedicated analytical personnel have decreased by 50% over

the last five years

Converting Data into Information- Available business data is growing exponentially

Source: Gartner Group

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Some history

Press Release: October 29, 1996- Microsoft acquires Panorama OLAP Technology

SQL Server 7.0, 1999- OLAP Services

SQL Server 2000 (8.0) , 2000- Analysis Services

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Microsoft rocking the industry

Microsoft and Hyperion joint market leaders in 2001 Microsoft: #1 product chosen (80%) if evaluated and

compared to others

Analysis Services deployment grew 60% Microsoft OLAP market revenue almost doubled in 2001

Source : The OLAP Report, March 7th, 2002

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Business Intelligence Architecture

Data Marts

and cubes

Relational

DW

Database

Source

Systems

Clients

Query ToolsReportingAnalysisData Mining

OLAPCubes

Data extraction Designing and processing Performing multi-

and transformation OLAP cubes dimensional analysis

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http://swedenshare/tsp/My%20Documents/ulrikale/Local%20Settings/Temporary%20Internet%20Files/OLK4/diagrams/SalesStar.htmhttp://swedenshare/tsp/My%20Documents/ulrikale/Local%20Settings/Temporary%20Internet%20Files/OLK4/diagrams/SalesStar.htm

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Why Microsoft BI Platform?

MicrosoftSQL Server 2000 is thefastest way to deliverenterprise database

solutions

Microsoft OfficeThe world's

leading suite of productivitysoftware

SQL Server 2000 Comprehensive, integrated scalable

RDBMS:- Data Transformation

Services- Analysis Services (OLAP

and Data mining)- Metadata Services- English Query facility

Office XP Excel - Built-in PivotTable

Service Web components for custom

development Digital Dashboard Data Analyzer

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BIall around you

SQL Server 2000and Analysis Services

MapPoint

Office WebComponents

Cognos

CommerceServer Project 2002

XML

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SQL Server Accelerator for BIThe SQL Accelerator for BI enablesyou to rapidly develop and deploy

customized analytical applicationswithout long and costlydevelopment cycles.

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What problems are we trying to solve?

Analytical apps are key to BI as aneveryday thing- Skills gap constrains growth of BI

Solution Providers- Deploying the infrastructure is difficult and

costly- Hard to leverage best practices and content

Customers- Analytical apps take too long to build- Historically high risk of failure- No generic analytical app can meet all

customer requirements out of the box

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Our approach

Our solution:- Enables rapid iterative development for the

analytical application- Encapsulates domain expertise in a common

structure Data model KPIs (measures and metrics) Reporting application ETLM lifecycle

Focus on business requirementsCodify best practicesFacilitate re-use of content and design

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Accelerator for BI Components

Solution components- SSABI tool- Predefined content- Prescriptive Architectural Guidance

-Client Views

What the customer gets- Enterprise-ready analytical application- Customized to their requirements- Open and extensible system

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SourceSystems

DTS DTS

Analytics Builder

ETL

Data WarehouseDB

Snowflake schema Support for SCD Surrogate keys

StagingDb

Raw tables Rich pre-built

time dimension

Cubes

Special calculatedmeasures (KPIs)

Built-in partitioningby time (optional)

OLEDB for OLAP UI

StandardReports

Variousclient toolssupported

AnalyticsBuilderWorkbookArchitecture

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DemoAnalytics Builder Workbook

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Reporting application overview

Generic solution includes rich set of predefined reports: thereporting application

Choose your client tool: Excel, MSDA, ProClarity, (or anyother)

-We ship a similar set of reports in each tool

- Not identical, because tool features differ

What happens when you customize the schema?- Our client generator components, written by the tool vendors fix the

reports for you

-Any tool vendor beyond our first 3 could write a client generator andintegrate with the BI Accelerator framework

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DemoClient Views

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Customer benefits

Accelerator for BITime to MarketCustomized Solution

Focus on business issues not technologyReduce RiskLower barrier to entry to BI

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Partner benefits

Add more value to customers- Focus on business value not plumbing- Extend solutions

Better implementations- Reduce deployment risk for clients- Best practices

Leverage IP- Reuse IP across clientele- Knowledge uniformity

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Shell Canada

By using the BI

Accelerator for all ofour future developmentwe will ensureconsistency in design

and implementation.This also enables us todeliver functionally richbusiness solutions in alow cost and easy tomaintain method.

Dan Bainbr idge

Team Leader Data

Warehouse

Shell Canada

Retail AnalyticsSolution

Business Situation

800 Shell retail locations throughout Canada.Same site analysis is difficult/ Sales MixHard to view the big pictureNot able to disseminate information to end usersCannot pinpoint what factors effect revenue and cost

Solution Goals

Empower end users to analyze their businessProvide consolidated reporting environmentUnderstand the factors that affect revenue and costConsolidate reportsDistribute reports efficiently and effectivelyFlag areas of concern

Provide flexible analysis of attributes

Category AnalysisCustomer analysisPromotion AnalysisSale Mix

Same Site analysis

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More Information

www.microsoft.com/solutions/bi www.microsoft.com/sql/techinfo/bi www.microsoft.com/office/business/intelligence/ [email protected] New book Making Better Decisions Faster

MsPress

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Staging database

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Subject Matter Database

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Subject Matter Db: Datamodell fr Sales kub

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Analysis Database Cubes

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Klientvyer

Frdiga rapporter- Excel 2002- Microsoft Data Analyzer- Proclarity-

DSP- ppet fr vriga klienter...

Nyckeltal definierade och presenterade p ett verskdligtstt

Ltt att ndra och anpassa

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DemoKlientvyer

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Data Transformation Services

Anvnd DTS fr logik och datafldesstruktur DTS paketen r ltta att anpassa Konsistent anvndning av parametrar (globala

variabler) fr fler valmjligheter Noggrann felhantering

- Skickar felaktiga rader till felhanteringstabeller

Parallellism

-Automatiskt uttnyttjande av flera processorer

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Exempel p ett paket fr tabellimport

All packagesbegin withthese setupsteps

Find data file; truncatetable; load data modifythis section to pull fromnon-flat source

Log status to theevent log table

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Agenda

Nyheter inom Business Intelligence- Microsoft Data Analyzer- MapPoint

-Project 2002

- SharePoint Portal Server

SQL Server Accelerator for Business Intelligence- Introduktion- Arkitektur

-Verktyget

- Klientvyer

Mer information

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Mer information

www.microsoft.com/solutions/bi Faktablad

- SSABI

http://www.microsoft.com/sql/techinfo/BI/ http://www.microsoft.com/office/business/

intelligence/default.aspMsPress Making Better Business Intelligence

Decisions FasterMSDN
http://swedenshare/tsp/BI/SSABI%20Data%20Sheet.dochttp://swedenshare/tsp/BI/SSABI%20Data%20Sheet.doc

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Shell Canada

By using the BI

Accelerator for all ofour future developmentwe will ensureconsistency in design

and implementation.This also enables us todeliver functionally richbusiness solutions in alow cost and easy tomaintain method.

Dan Bainbr idge

Team Leader Data

Warehouse

Shell Canada


Business Situation

800 Shell retail locations throughout Canada.Same site analysis is difficult/ Sales MixHard to view the big pictureNot able to disseminate information to end usersCannot pinpoint what factors effect revenue and cost

Solution Goals

Empower end users to analyze their businessProvide consolidated reporting environmentUnderstand the factors that affect revenue and costConsolidate reportsDistribute reports efficiently and effectivelyFlag areas of concernProvide flexible analysis of attributes

Category AnalysisCustomer analysisPromotion AnalysisSale Mix

Same Site analysis

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Enmax Energy


Business Situation

Deregulated market in 2001New methodology for operation and settlementAnalysis of Settlement data is time consumingHard for business users to identify problem areasduring settle process

Solution Goals

Need ability to do historical analysis to improvesettlement forecastsNeed to have better understanding of power usage todecrease tariffs

Settlement AnalysisLoad Shape AnalysisCustomer Enrollment analysisForecasting

This p roduct

also s haved 16-18

weeks of b ack-end

p lumbing development

t ime off the pro ject , by

instal l ing a sol idinfrastructu re, al lowin g

dimension al modelers

to focus on bu i ld ing

strategic busin ess

prototypes for key

stakeholders.

Michael Matr ick VicePresident, Busin essSolut ions QuadrusDevelopm ent Inc

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Frgor?

[email protected]

MethodBI 552

Documents

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