Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not...

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Metaphors

Transcript of Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not...

Page 1: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Metaphors

Page 2: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Metaphors

• Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison

with another object or concept, as in "A mighty fortress is our God."

(Webster's Dictionary)

• No one likes reading manuals

• It is efficient to employ an appropriate metaphor in which an aspect of the real world is used to symbolize and simplify an aspect of the application.

Page 3: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 4: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 5: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 6: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 7: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 8: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 9: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 10: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 11: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Map physical or mental, is a very familiar metaphor.

Page 12: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.
Page 13: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Example of a map used in lieu of menus or buttons

Page 14: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Historylines very useful but tricky to compress tons of data in a small screen

Page 15: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

A good example of increasing information density

Page 16: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Beware!

Page 17: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Form beats function

Page 18: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.

Screen real estate sold cheap

Page 19: Metaphors. Metaphor n. the application of a word or phrase to an object or concept which it does not literally denote, in order to suggest comparison.