Metaphors in the ESP business class
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Diana Salazar 11.02.2014 METAPHOR AND ESP: METAPHOR AS A USEFUL DEVICE FOR TEACHING L2 BUSINESS ENGLISH LEARNERS
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How metaphors are used in ESP situations
Transcript of Metaphors in the ESP business class
Diana Salazar11.02.2014
METAPHOR AND ESP: METAPHOR AS A USEFUL DEVICE FOR TEACHING L2
BUSINESS ENGLISH LEARNERS
WHAT IS A METAPHOR?
DOMINANT FEATURE OF
NATURAL LANGUAGE
Everyday
Academic
PROBLEM
COMPLEX RELATIONSHIP BETWEEN THOUGHT AND
LANGUAGE
“A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a diff erent conceptual domain, the second domain being partially understood in terms of the fi rst one, with the linguistic
metaphor deriving from those domains”
«COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980)
SOURCE DOMAIN
TARGET DOMAIN
“A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a diff erent conceptual domain, the second domain being partially understood in terms of the fi rst one, with the linguistic
metaphor deriving from those domains”
«COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980)
CONCRETE
ABSTRACT
“A metaphor is a cognitive mechanism whereby one conceptual domain is partially mapped onto a diff erent conceptual domain, the second domain being partially understood in terms of the fi rst one, with the linguistic
metaphor deriving from those domains”
«COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980)
ORIGIN OF METAPHOR
CONCEPT TO BE UNDERSTOOD
EXAMPLES?JO
URNE
YLIFE
JOURNE
YLIFE
«LIFE IS A JOURNEY»
“To understand and experience one type of thing in terms of
another”
«COGNITIVE VIEW OF METAPHOR» (LAKOFF & JOHNSON, 1980)
THE METAPHOR IN THE (BUSINESS) ESP
CLASS
JUSTIFICATION
L2 learner speech unnatural/ non-native literalness/ absence of metaphor
use
Metaphor should be included in specific language programs
DETAILS OF THE STUDY
Business English I (Universidad de Valladolid)
20-22 year-old studentsL1: Spanish
Business vocabulary learningSpecialised business readingBusiness text translation into Spanish
METAPHOR IN THE BUSINESS ENGLISH CLASS
Activation of awareness Presentation of methodology/ exercises
Increase knowledge of
business vocabulary
Improve specialized business
reading fluency
Improve translating skills of business texts
into Spanish
PROCEDURE
METAPHOR IN THE BUSINESS ENGLISH CLASS
Activation of awareness Presentation of methodology/ exercises
Increase knowledge of
business vocabulary
Improve specialized business
reading fluency
Improve translating skills of business texts
into Spanish
PROCEDURE
ACTIVATION OF AWARENESS
PROCEDURE
What do you understand by metaphor?
What other figures of speech do you know?
What is metaphor used for?
…
Lakoffian definition of metaphor
Terminology of this structureSource domainTarget domain
Examples
EXERCISES
EXERCISES
METAPHOR IN THE BUSINESS ENGLISH CLASS
Activation of awareness Presentation of methodology/ exercises
Increase knowledge of
business vocabulary
Improve specialized business
reading fluency
Improve translating skills of business texts
into Spanish
PROCEDURE
PRESENTATION OF METHODOLOGY AND
EXERCISES
“Metaphors provide insight into particular ways of thinking in relation to the development of technical
and semi-technical registers”
BUSINESS VOCABULARY LEARNING
BUSINESS VOCABULARY LEARNING
BUSINESS VOCABULARY LEARNING
“An enhanced metaphoric awareness on the part of language learners can be beneficial to their specialised
reading”
SPECIALISED BUSINESS READING
Skkimming
Scanning
In-depth reading
SPECIALISED BUSINESS READING
SPECIALISED BUSINESS READING
BUSINESS TEXT TRANSLATION INTO SPANISH
«A better understanding of the similarities and differences in metaphor use between languages will
lead to better translations»
EXACT EQUIVALENT
OTHER METAPHORICAL PHRASE
LITERAL PARAPHRASE
BUSINESS TEXT TRANSLATION INTO SPANISH
BUSINESS TEXT TRANSLATION INTO SPANISH
CONCLUSIONS
Important role of the metaphore as teaching deviceUseful function in raising L2 learner’s awareness of
technical and semi-technical vocabulary, specialised reading, and translating
the incorporation of metaphor in a specific language programme may facilitate the learner’s development of the conceptual and communicative competence in L2
Usefulness at creating ESP materials for students whose L1 is not English.
CONCLUSIONS OF THE STUDY
Importance of metaphors in the area of Business Applicable to other areas? Only in ESP?
Do the exercises require real reflection? Authentic? Meaningful?
PERSONAL REFLECTION
Velasco, M. (2005). Metaphor and esp: Metaphor as a useful device for teaching l2 business english learners. Revista Ibérica, 10(2), 23-40. Retrieved from http://www.aelfe.org/documents/07-Ib10-Velasco.pdf
Conceptual Metaphor. http://en.wikipedia.org/wiki/Conceptual_metaphor Access: 2014.02.08
Source and Target Domain. http://grammar.about.com/od/tz/g/targetdomainterm.htm Access: 2014.02.08
BIBLIOGRAPHY
