Metal Coatings to drive Competitive Advantage in …• Coatings are no longer invisible to...
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Metal Coatings to drive Competitive Advantage in the Packaging Industry
Transcript of Metal Coatings to drive Competitive Advantage in …• Coatings are no longer invisible to...
Metal Coatings to drive Competitive
Advantage in the Packaging Industry
Outline
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• Drivers for changes
- The emerging force of the consumers
- Increasing Regulatory pressure
• Competitive advantage through differentiation to meet
anticipated needs
- Materials of concern-free coating platform
- Environmental impact reduction coatings
- Functional coatings
• In summary
Can Makers
BrandsValspar
Regulatory
Consumers
Can Makers Brands
ValsparRegulatory
Consumers
Growing Complexity of the Value Chain
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Stronger stakeholders have increased the complexity of the Metal Packaging Value
Chain requiring closer upfront cooperation and communication to anticipate needs
and design solutions
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NGOs influence
Source: Buyer Beware Toxic BPA and regrettable
substitutes found in the linings of canned food. March
2016
A REPORT BY: Breast Cancer Fund, Campaign for
Healthier Solutions, Clean Production Action, Ecology
Center, Mind the Store Campaign
Conversation cloud form Salesforce.com Radian 6 -
March 27-April 2, 2016
NGOs publicly published a list of brands using BPA in their metal
packaging
Impact of social media
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Mention of BPA in 746/5154 posts on March 30th
Note number of followers
and updates – the
message is getting out
NGOs’ campaign directed on Food brands immediately triggered a
peak of consumer activity in social media
Government Regulatory
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France: BPA use suspended for all direct food contact materials
California: listed BPA and styrene on Prop 65
China: enforced and controled GB9685 limit for formaldehyde
China: 4% tax on high VOC coating and further penalties for
high VOC users (can makers)
Governments have increased their regulatory activity, directly
impacting the Metal Packaging Coatings and their use
Can Maker Hierarchy of Market Needs Evolution
PAST FUTURE
Pack
Protection
Cost-efficiency
Market Growth Support
Can maker market needs are changing driven by growing consumers
influence
Differentiation
Regulatory Compliance
Cost-Competitiveness
Confidential 8
Influencers on coatings today
Can Linings
Can Makers
NGO’s
Regulatory Agencies
Brands
Universities
Blogo-spherePoliticians
Moms
Media
Consumers
Alternative Packaging
Safety by Design - Valspar’s Development Process
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Next generation coatingChemical of concerns have defined next generation roadmap for coatings
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• Materials of concerns free – Not only NBPA but also Formaldehyde, Styrene, free
• valPure® V70 series is an unique next Generation WB NBPA Epoxy Technology
• Engineered for high performance based on 50-year history, acceptance and performance advancement of epoxy technology
+ Designed For Epoxy-like
Performance
+ Excellent Application And
Film Performance
+ Minimum Line Adjustments
For Conversion
Can Makers Brands Consumers
+ Water-based Clean
Technology
+ Free Of Critical Materials Of
Concern
+ Accepted By Major NGOs In
the US
+ Vetted By Independent
Experts And Laboratories
+ No Endocrine Activity Proved
+ Safe For The Entire Family
Adding value to the entire metal packaging value chain
• System Cost and Energy Reduction
• Enable continued line speed improvement
• Waste Reduction
• Environmental Management
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Drivers of SB to WB conversion for Beverage EndsThe water-based conversion, yet to happen in Asia, is an opportunity for
cost-efficiency improvement
• Adding functionality to invisible protection
– Oxygen reduction
– Super-hydrophobic/ -oleophobic/ -omniphobic
– Anti-microbial
– Active corrosion inhibition
– Encapsulated additives
• Exteriors: Better Billboards – More Interactive
– Visual and tactile effects
– Format, shape and size
– Smart coatings: Package safety indicators
– Thermochromic and Ultraviolet coatings
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Novel Functionality
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In Summary
• Increasing complexity of the Metal Packaging Value Chain with new players
acting as strong influencers
• Coatings are no longer invisible to consumers, chemical awareness in the
society is on the rise
• Material innovation and new conversion technologies will deliver performance
and boost competitive advantage
• Strong collaboration is critical to go beyond consumers’ expectations
Can Makers Brands
ValsparRegulatory
Consumers
