hugeinc.cominfo@hugeinc.com45 Main St. #220 Brooklyn, NY 11201+1 718 625 4843

October 16, 2013Advanced SEO Tactics

Metadata Roundup

Founded in 1999.

Leading full-service digital agency within Interpublic.

550 employees across all interactive disciplines.

About Huge.

Brooklyn.Los Angeles.

Rio de Janeiro.

London.

2.

San Francisco.Portland.

AdAge A-List for 2012Top ten agencies as ranked by AdAge, across all marketing disciplines.

Social media agency of the year2011 and 2012 by OMMA / MediaPost.

Most innovative agencyfor 2012 by Digiday and One of Five for 2011 by Mashable.

Metadata roundup:More than just page titles.

Agenda:1. Schema.org 2. Open Graph

3. Twitter Card4. Implementation

Schema.org

Semantic meta tags generate richer results in a range of content types.

Yelp uses Schema.org

metadata

• Local: PostalAddress, Telephone

• Person

• Events – shows, sports, movies, concerts, etc.

• Reviews

• Recipes

• Article summaries

• Content type identification (video)

• Any fact-based information

• New uses coming all the time.

Best uses for Schema.org

Twitter Card

Twitter ‘Summary’ card.

HTML for Summary card type.

Open Graph

Key Open Graph attributes.

• Og:title

• Og:type

• Og:description

• Og:URL

• Og:Image

Open Graph HTML

Google-specific

Authorship tag to boost clicks & social authority via profiles.

• Add the rel=author tag pointing to G+ Profile

• Have the author add a link to their G+ Profile > About > Contributor To section

Rel=Publisher tag.

G+ page confusion

Implementation

schema-creator.org/

microdatagenerator.com/

Schema.org Generators.

Web-based:

Google Webmaster Tools Rich Snippet Validator

Chrome Plugin:

Microdata Reveal

Deconstruct your

competitors!

Schema.org Validator

If your site is on WordPress, use the SEO Ultimate Plugin• Set page titles

• Set up authorship tag

• Set up social media meta data

• Check for technical issues

• Create XML sitemap

• Create internal linking

• Canonicals

For Drupal > SEO Pack

For Joomla > Smart SEO

Tune you CMS for SEO.

• Lots of benefits to having that same email

address used across all your properties.• G+, YouTube, Google Webmaster

Tools, Etc.

• Rip the Band-Aid off and consider

consolidating if you use multiple accounts.

Google email address sync.

Future proofing:Add metadata now and you will be ready when it gets

adopted.

Questions…

hugeinc.cominfo@hugeinc.com45 Main St. #220 Brooklyn, NY 11201+1 718 625 4843