Metadata Management: Sophisticated Solutions for a Complex Marketplace - Tech Forum 2016 - Joshua...
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Transcript of Metadata Management: Sophisticated Solutions for a Complex Marketplace - Tech Forum 2016 - Joshua...
© 2016 Firebrand Technologies
Metadata Management:
Sophisticated Solutions for a
Complex Marketplace
@jtallent
© 2016 Firebrand Technologies
ONIX
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Title Partner OZBooks.com ONIX
&
eBook Assets
© 2016 Firebrand Technologies
Slicing and Dicing
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Targeting metadata
for different markets
© 2016 Firebrand Technologies
Targeted Market Metadata
• Keeping the ‘International’ in ISBN
• Subject Categories – BISAC
– BIC
– Thema
• Descriptive Copy
• Specifications (Imperial vs. Metric)
• ONIX Capabilities
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
Targeted Market Metadata
Market-specific copy in Title Management
© 2016 Firebrand Technologies
Targeted Market Metadata
Subject Categories in Title Management
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Targeted Market Metadata
© 2016 Firebrand Technologies
International Rights
Increasing Complication of a Shrinking World
• Worldwide Rights Statements vs. Targeted
Market/Partner Rights Statements
• The Risk of Currencies (used as Territory)
© 2016 Firebrand Technologies
International Rights
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Example 1: Rights Calculus
Title 1 ONIX Partner 1 Commonwealth Books.com
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Example 2: Rights Calculus
Partner 2 RoyalBooks.com
ONIX Title 2
© 2016 Firebrand Technologies
Example 3: Rights Calculus
Title 3 Partner 3 OZBooks.com ONIX
&
eBook Assets
© 2016 Firebrand Technologies
Retailer-specific
metadata
requirements
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© 2016 Firebrand Technologies
Book Descriptions
© 2016 Firebrand Technologies
Description on Amazon
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© 2016 Firebrand Technologies
Other content on Amazon
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
iBookstore Description
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
iBookstore Description
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Reviews
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General list of reviews in ONIX
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© 2016 Firebrand Technologies
One specific review, with attribution
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© 2016 Firebrand Technologies
B&N shows the review with a heading.
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Amazon does not.
© 2016 Firebrand Technologies
Author Information
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How contributors are tracked in Title Management
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Author information in ONIX
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies © 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Clicking on the author name on Amazon
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© 2016 Firebrand Technologies
Clicking on the author name on B&N
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Searching for the author name without suffix on Amazon
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© 2016 Firebrand Technologies
Author Bio
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Two locations in Title Management for tracking an Author Bio
Title Information page
Author Information page
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© 2016 Firebrand Technologies
Author bio in the othertext field in ONIX (from the Title Information page in TM)
Displays on the Amazon, B&N, and Indigo title pages
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Author bio in the contributor field in ONIX (from the Author Information page in TM)
Does not display on Amazon title page, but does on B&N and Indigo
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies © 2016 Firebrand Technologies
Amazon
B&N
Indigo
© 2016 Firebrand Technologies © 2016 Firebrand Technologies
© 2016 Firebrand Technologies © 2016 Firebrand Technologies
ELIZABETH GILBERT is the author of the story collection Pilgrims, a finalist for the 1998 PEN/Hemingway Award. Currently a writer-at-large for GQ, Gilbert lives in New
York's Hudson Valley.
© 2016 Firebrand Technologies © 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Recommendations
© 2016 Firebrand Technologies
1. Automation is your
friend
© 2016 Firebrand Technologies
2. Send more data
© 2016 Firebrand Technologies
3. Quality, Quality,
Quality
© 2016 Firebrand Technologies
4. Targets are for
hitting, not ignoring
© 2016 Firebrand Technologies
5. Your metadata is
evergreen
Joshua Tallent
Director of Outreach and Education
www.firebrandtech.com
@firebrandtech
@jtallent