Meta tags
12
Meta Tags<meta> Presented By:Nabin jamkatel
-
Upload
asian-college-of-managemet-and-technology -
Category
Internet
-
view
39 -
download
0
Transcript of Meta tags
Meta Tags<meta>Presented By:Nabin jamkatel
Introduction
• Meta tags give search engines more information about a web page.
• This is implicit information, meaning that it’s not visible to visitors of theweb page itself.
• Meta tags can be found in the <head> element of a web page.
• By putting meta tags in the body, some browsers may not recognize themand you’re essentially creating invalid markup.
• Often, meta tags will contain a name attribute, which sets a type ofmetadata.
• The value of this metadata is expressed through a content attribute.
• There are all kinds of valid name-value pairs you can use within meta tags.
Meta Description
• The meta description tag is probably one of the most useful meta tags.
• As the name suggests, it gives search engines a short description about thepage. It looks like this:
<meta name=”description” content=”Everything you need to know aboutmeta tags for search engine optimization”/>
• This tag used to have a lot more ranking power, but algorithm updates havediminished its effect.
• It won’t improve your ranking, however, the meta description tag can still beuseful because it is used on search engine result pages.
• This means that it can still improve the click-through rate of your pages. Afterall, words that match the user’s search query are highlighted in bold. T
• That’s why a good page description can appear more relevant to theuser, improving the chance of him/her clicking on it.
• The recommended length of a description is 160 characters.
• But what happens if you have an empty description or if you haven’tused the meta description tag?
• Search engines will still display a short text in the SERPs, but theycreate one themselves.
• Most of these aren’t as good as they should be, meaning that you’remissing out on an opportunity to convince the user to click on thepage.
Meta Key Words
• This tag is useful as it has importan value in search engine.
• Major search engine uses meta keywords to judge the content of a page.
• In the meta keywords tag you can store a couple of keywords about the content of the page.
• Format:
<meta name=”keywords” content=”meta tags,search engine optimization” />
Meta Content Type (charset)
• The meta content type tag is used to declare the character encodingof a website.
• It’s best to add this piece of information to prevent browsers fromguessing the character encoding which can lead to display problems.
• Format:
<meta http-equiv='Content-Type' content='Type=text/html; charset=utf-8'>
Meta Language
• This tag was formerly used to declare the language of a web page.
• Informing screen readers and other text processors what language they're dealing with makes web content more accessible
• This is how the meta language tag would declare content being delivered in French
<meta http-equiv="content-language" content="fr" />
Robots Meta Tag
• The robots tag is s one of the most important tags.
• The robots meta tag lets you specify that a particular pageshould not be indexed by a search engine or if you do or do not wantlinks on the page followed.
• It is still common for a site to be deindexed because someoneaccidentally added a noindex tag to the entire site.
• <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">• This means: "Do not Index this page. Do not follow the links on the page.“
• Your page will drop OUT of the search index AND your links to other pages willnot be followed.
• This will break the link path on your site from this page to other pages.
• <META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
• This means: "Do Index this page. Do not follow the links on the page."
• Your page WILL be in the index AND your links to other pages will not be followed.
• This will break the link path on your site from this page to other pages.
• <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
• This means: "Do not Index this page. Do follow the links on thepage."
• Your page will drop OUT of the index BUT your links to otherpages will be followed.
• This will NOT break the link path on your site from this page toother pages.
• <META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
• This means: "Do Index this page. Do follow the links on the page."
• This means your page WILL be in the index AND your links toother pages will be followed.
• This will NOT break the link path on your site from this page toother pages.
THANK YOU! N
ANY QUERRIES?
