met life insurance

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Job Satisfaction A Summer Training Project Report On JOB SATISFACTION OF MET LIFE INSURANCE Under Supervision of: Submitted By Ms. Gunjan Budhlani Sanjay Katoch (11411301711) Submitted in partial fulfillment of the requirements For the award of the degree Of BACHELOR OF BUSINESS ADMINISTRATION [1]

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job satisfaction

Transcript of met life insurance

Page 1: met life insurance

Job Satisfaction

A Summer Training Project Report On

JOB SATISFACTION

OF MET LIFE INSURANCE

Under Supervision of: Submitted By Ms.

Gunjan Budhlani Sanjay Katoch

(11411301711)

Submitted in partial fulfillment of the requirements

For the award of the degreeOf

BACHELOR OF BUSINESS ADMINISTRATION

BERI INSTITUTE OF TECHNOLOGY, TRANING AND RESEARCH

58/11, PVC Market Road, Tikri Kalan, New Delhi-41

(Affiliated To Guru Gobind Singh Indraprastha University)

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CERTIFICATE

I certified that this project report titled “JOB SATISFACTION ON MET LIFE

INSURANCE.” is the bonafide work of SANJAY KATOCH who carried out the

research under my supervision. Certified further, that to the best of my knowledge

the work reported herein does not form part of any other project report or

dissertation on the basis of which a degree or award was confirmed on an earlier

occasion on this or any other candidate.

MISS GUNJAN BUDHLANI

(Project guide)

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ACKNOWLEDGEMENT

I would like to take this opportunity to sincerely thank to Miss

Gunjan Budhlani for her valuable support, guidance and suggestion.

Under her guidance I was able to accomplish my project with

confidence. I would also like to thanks my friends and my siblings

who directly or indirectly helped me in my project. I would also like

to sincerely thank our institute. “BERI INSTITUTE OF

TECHNOLOGY, TRAINING AND RESEARCH” where I spend

my time to access to wide information on internet.

Sanjay Katoch

(11411301711)

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Declaration

I Mr. Sanjay Katoch, hereby declare that this project report is the record of authentic

work carried out by me during the academic year 2010-2013 and has not been

submitted to any University or Institute towards the award of any degree.

Mr. Sanjay Katoch

(11411301711)

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CONTENTS

TOPICS Page no.

CERTIFICATE FROM COMPANY 2

CERTIFICATE FROM COLLEGE 3

ACKNOWLEDGEMENT 4

DECLARATION 5

CONTENT 6

EXECUTIVE SUMMARY 7

OBJECTIVE OF STUDY 8

RESEARCH METHDOLOGY 9-13

LITERATURE REVIEW 14-25

INDUSTRIAL PROFILE 26-35

CORPORATE PROFILE 36-56

DATA ANALYSIS 57-68

CONCLUSION 69-70

FINDINGS 71-73

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BIBLIOGRAPHY 74-75

ANNEXURE 76-80

1.1Executive Summary

This project aims at studying job satisfaction of met life insurance. It contains five sections. The

first section contains the executive summary and Objective of the project. Second section

Research methodology which contains research design, sampling techniques and data collecting

tools. The third section is Literature Review contains information about job satisfaction. “Job

satisfaction is a general attitude towards one’s job: the difference between the amount of reward

workers receive and the amount they believe they should receive.” Fourth section is the industry

Profile which contains the information about insurance industry. The fifth section contains the

information of the company Met Life Insurance, its products, mission and vision, SWOT analysis

and competitors. MetLife India Insurance Company Limited (MetLife) is an affiliate of MetLife,

Inc. and was incorporated as a joint venture between MetLife International Holdings, Inc., The

Jammu and Kashmir Bank, Palling and Co. Private Limited and other private investors. MetLife

is one of the fastest growing life insurance companies in the country. MetLife has more than 50,

000 Financial Advisors, who help customers, achieve peace of mind across the length and

breadth of the country. The sixth chapter is the Data Analysis, which is shown with the help of

pie charts, bar diagram. Seventh chapter may contain the project conclusion and then eight

chapters contain suggestions and recommendation. And at last bibliography and annexure. The

data has been collected by the researcher using questionnaire and it has been analyzed.

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1.2 Objective:

To study the concept and importance of job satisfaction.

To study job satisfaction of Met Life Insurance.

To study job satisfaction in terms of salary and promotional opportunities provided by

the company.

To study job satisfaction in terms of relationship of employees with co workers and

management.

To study job satisfaction in terms of working condition and nature of job.

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RESEARCH

METHODOLOGY

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2. RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-organized

research plan, it is impossible to complete the project and reach to any conclusion.

Therefore, research methodology is the way to systematically solve the research problem. Research

methodology not only talks of the methods but also logic behind the methods used in the context of

a research study and it explains why a particular method has been used in the preference of the other

methods.

2.1 Research designA research design specifies the methods and procedures for conducting a particular study.

According to Ker linger, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control variance.

2.2 Type of ResearchI used an exploratory type of research. As the name suggest this research is often conducted because

a problem is being defined as yet or it is real scope is as yet unclear. It allowed the researcher to

families him. With the prober concept to be study and perhaps generate hypotheses to be tested.

EXPLORATORY RESEARCH

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Exploratory research is a type of research conducted for a problem that has not been clearly

defined. Exploratory research helps determine the best research design, data collection method and

selection of subjects. It should draw definitive conclusions only with extreme caution. Given its

fundamental nature, exploratory research often concludes that a perceived problem does not actually

exist.

Exploratory research often relies on secondary research such as reviewing available literature and/or

data, or qualitative approaches such as informal discussions with consumers, employees,

management or competitors, and more formal approaches through in-depth interviews, focus

groups, When the purpose of research is to gain familiarity with a phenomenon or acquire new

insight into it in order to formulate a more precise problem or develop hypothesis, the exploratory

studies ( also known as formularize research ) come in handy. If the theory happens to be too

general or too specific, a hypothesis cannot to be formulated. Therefore a need for an exploratory

research is felt to gain experience that will be helpful in formulate relevant hypothesis for more

definite investigation.

The results of exploratory research are not usually useful for decision-making by themselves, but

they can provide significant insight into a given situation. Although the results of qualitative

research can give some indication as to the "why", "how" and "when" something occurs, it cannot

tell us "how often" or "how many".

Exploratory research is not typically generalizable to the population at large.

Researchers employ exploratory research when little is known about the topic and previous theories

or ideas do not apply. For example, if you wanted to study how to get students to use the computer

lab in a college environment, you might first have to do exploratory research to figure out which

students might need the lab and what appeals to this demographic. Exploratory research clarifies

problems, gathers data and creates initial hypothesis and theories about subjects. The primary point

of exploratory research is to give researchers pertinent information and help them to form initial

hypotheses about the subject.

2.3 Sampling Technique

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Random Sampling:

Random sampling is a process of selecting the sample size randomly and no choice or preference

to be made about the selection of respondents for the market survey and questionnaire to be put

forth against him. Here, Random sampling being adopted by me.

Systematic Sampling:

It is a sampling where the limited number of selected respondents is figured out based on some

criteria so that only those respondents can be asked for the purpose of filing questionnaire.

2.4 Data collection tools

Primary Data: The primary data has been collected by using questionnaires to be filled by the

employees. Questionnaires are prepared and distributed to 100 customers of met life.

Secondary Data–Secondary Data has been collected from company manuals, news papers,

magazines and documents, company’s website, journals and by internet.

Sample Size: - Sample of 100 respondents was taken

2.5 Data analysis and interpretation

Pie chart:

This is very useful diagram to represent data, which are divided into a number of categories. This

diagram consists of a circle of divided into a number of sectors, which are proportional to the values [12]

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they represent. The total value is represented by the full create. The diagram bar chart can make

comparison among the various components or between a part and a whole of data.

Bar chart:

This is another way of representing data graphically. As the name implies, it consist of a number of

whispered bar, which originate from a common base line and are equal widths. The lengths of the

bards are proportional to the value they represent

2.3 LIMITATIONS OF THE RESEARCH

1. The research is confined to a certain parts of Delhi and does not necessarily shows a

pattern applicable to all of Country.

2. Some respondents were reluctant to divulge personal information which can affect the

validity of all responses.

3. In a rapidly changing industry, analysis on one day or in one segment can change very

quickly. The environmental changes are vital to be considered in order to assimilate the

findings.

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LITERATURE REVIEW

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LITERATURE REVIEW

It’s a well known fact that no business can exist without customers. In the business of Website

design, it’s important to work closely with your customers to make sure the site or system you

create for them is as close to their requirements as you can manage. Because it’s critical that you

form a close working relationship with your client, customer service is of vital importance. What

follows are a selection of tips that will make your clients feel valued, wanted and loved.

JOB SATISFACTION

“Job satisfaction is a general attitude towards one’s job: the difference between the amount

of reward workers receive and the amount they believe they should receive.”

Job satisfaction represents the constellations of person’s attitude towards or about the job. In

general, job satisfaction is the attitude towards the job as a whole. Job satisfaction is a function of

satisfaction with different aspects of job, i.e. supervision, pay, works itself, co-workers,

promotion, etc., and of the particular weighting or importance one attaches to these respective

components.

The study of job satisfaction is a relatively recent phenomenon. It can perhaps be said to have

begun in earnest with the famous Hawthorne studies conducted by Elton Mayo at the western

Electronic Company in 1920s during the course of investigations.

However they become convinced that factors of a social nature were affecting satisfaction with

the job and productivity. Since the Hawthorne studies there has been an enormous output of work

on the nature, causes and correlates of job satisfaction.

The traditional model of job satisfaction is that it consists of the total body of feelings that an

individual has about his job. This total body of feelings involves, in effect, weighting up the sum

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total of influences of the job, the nature of job itself, the pay, the promotion. The promotion

prospects, the nature of supervision and so on. Where the sum total of influences gives rise to

feelings of satisfactions the individual is job satisfied. Where in total they give rise to feelings of

job dissatisfaction the individual is job dissatisfied. Improving any one of these influences will

lead in the direction of job satisfaction, making less satisfactory any one of the influences will

lead in the direction of the job dissatisfaction. However, what makes a job satisfying does not

depends only on the nature of the job, but on the job expectations that individuals have of what

their job should provide.

Expectancy theory points to the importance of the individual’s expectations of his job in

determining job satisfaction. For individuals who have expectations that their job should give

them opportunities for pay, challenge, a failure of the job to meet this expectation will lead to

dissatisfaction compared to a situation where no such expectation is involved. What expect

expectation of individuals will have of a job may vary. For a large number of reasons, some

deriving from social others from individual causes. These proposing an expectancy theory usually

regarded over all job satisfaction as a function of satisfaction with various elements of the job.

Another theory that has dominated the study of the nature of job satisfaction is Herzberg’s

famous “Two factory Theory’s of job satisfaction. In this he claims that the factors which cause

job satisfaction are separate and distinct from the factors which job dissatisfaction.

The factors causing job satisfaction, which level factors such as there relating to satisfaction with

the job itself. The factors which cause job dissatisfaction called hygiene factors are more

concerned with conditions of work such as pay and supervision. At no time does Herzberg argue

a job satisfactory, except may be for a short run. Philip apple while has listed five major

components of job satisfaction as,

1. Attitude towards work group.

2. General workings conditions.

3. Attitude towards company.

4. Monetary benefits and

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5. Attitude towards supervision

Other components that should be added to these five are the individual’s state of mind about the

work itself and about life in general. The individual’s health, age, level of aspiration, social status

and political and social activities can all contribute to job satisfaction. A person attitude toward

the job may be positive or negative. Job satisfaction is not synonymous with organizational

morale, which is the possession of felling of being accepted by and belonging to a group of

employees through adherence to common goals and confidence in desirability of these goals.

Morale is the byproduct of a group, while job satisfaction is more of an individual stage of mind.

However the two concepts are interrelated in that job satisfaction can contribute to morale and

morale can contribute to job satisfaction. For many years managers generally have believed that a

satisfied worker is necessarily a good worker. In other works if management could keep all the

employees “HAPPY”, good performance would automatically follow. Charles Greene has

suggested that many managers subscribe to this be life because it represent “the path of least

residence”. Greene’s thesis is that if a performance problem exists, increasing an employee’s

happiness is for more pleasant than discussing with the worker his or her failure to meet

standards. Although happiness eventually results from satisfaction, this feeling goes much deeper

and is far less tenuous than happiness.

Recent research evidence generally rejects the more popular view that satisfaction causes

performance. The evidence does, however, provide moderate support for the view that job effort

causes satisfaction. The evidence also strongly indicates that rewards constitute a more direct

cause of satisfaction that performance does and that rewards based on current effort causes

subsequent performance. Research also indicates that a high level of job satisfaction does have a

positive impact is reducing turnover, absenteeism, tardiness accidents, grievances and strikes. In

addition, recruitment efforts by current employees generally are more successful if these

employees are well satisfied.

Satisfied employees are preferred simply because they affect the work environment positively.

Thus even through a well satisfied employee is not necessarily an outstanding performer; there

are numerous reasons for taking steps to encourage employee satisfaction.

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A high level of satisfaction leads to organizational commitment while a low level or

dissatisfaction results in behaviors detrimental to the organization.

It must be remembered that satisfaction and motivation are not synonymous. Motivation is a

drive to perform, whereas satisfaction reflects situation. The factors that determine whether an

individual is adequately satisfied with the job differ from those that determine whether he or she

is motivated. The level of satisfaction is largely determined by the comforts offered by the

environment and situation. Motivation on the other hand, is largely determined by the value of

rewards and their contingency on performance. Motivation results is added effort that is turn

leads to increased performance if the individual has the ability and result of high satisfaction is

increased commitment to the organized which may or may not result is better performance. The

increased commitment normally will lessen the number of personnel related problems, Such as

strikes, excessive absenteeism, tardiness and turnover.

Effect of Job Satisfaction

Job satisfaction has a variety of effects. These effects may be seen in the context of an

individual’s physical and mental health, productivity, absenteeism, and turnover.

Physical and Mental Health:

The degree of job satisfaction affects an individual’s physical and mental health. Since job

satisfaction is a type of mental feeling, its favorableness or unfavourablesness affects the

individual psychologically which ultimately affects his physical health.

For example, Lawler has pointed out that drug abuse, alcoholism and mental and physical health

result from psychologically harmful jobs. Further, since a job is an important part of life, job

satisfaction influences general life satisfaction. The result is that there is spillover effect which

occurs in both directions between job and life satisfaction.

Productivity:

There are two views about the relationship between job satisfaction and productivity:

1. A happy worker is a productive worker,

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2. A happy worker is not necessarily a productive worker.

The first view establishes a direct cause-effect relationship between job satisfaction and

productivity; when job satisfaction increases, productivity increases; when satisfaction decreases,

productivity decreases. The basic logic behind this is that a happy worker will put more efforts

for job performance.

However, this may not be true in all cases. For example, a worker having low expectations from

his jobs may feel satisfied but he may not put his efforts more vigorously because of his low

expectations from the job. Therefore, this view does not explain fully the complex relationship

between job satisfaction and productivity.

The another view: That is a satisfied worker is not necessarily a productive worker explains the

relationship between job satisfaction and productivity. Various research studies also support this

view. This relationship may be explained in terms of the operation of two factors: effect of job

performance on satisfaction and organizational expectations from individuals for job

performance.

1. Job performance leads to job satisfaction and not the other way round. The basic factor for this

phenomenon is the rewards (a source of satisfaction) attached with performance. There are two

types of rewards intrinsic and extrinsic. The intrinsic reward stems from the job itself which may

be in the form of growth potential, challenging job, etc. The satisfaction on such a type of reward

may help to increase productivity. The extrinsic reward is subject to control by management such

as salary, bonus, etc. Any increase in these factors does not hep to increase productivity though

these factors increase job satisfaction.

2. A happy worker does not necessarily contribute to higher productivity because he has to

operate under certain technological constraints and, therefore, he cannot go beyond certain

output. Further, this constraint affects the management’s expectations from the individual in the

form of lower output. Thus, the work situation is pegged to minimally acceptable level of

performance. However, it does not mean that the job satisfaction has no impact o productivity. A

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satisfied worker may not necessarily lead to increased productivity but a dissatisfied worker leads

to lower productivity.

Absenteeism:

Absenteeism refers to the frequency of absence of job holder from the workplace either

unexcused absence due to some avoidable reasons or long absence due to some unavoidable

reasons. It is the former type of absence which is a matter of concern. This absence is due to lack

of satisfaction from the job which produces a ‘lack of will to work’ and alienate a worker form

work as for as possible. Thus, job satisfaction is related to absenteeism.

Employee turnover:

Turnover of employees is the rate at which employees leave the organization within a given

period of time. When an individual feels dissatisfaction in the organization, he tries to overcome

this through the various ways of defense mechanism. If he is not able to do so, he opts to leave

the organization. Thus, in general case, employee turnover is related to job satisfaction. However,

job satisfaction is not the only cause of employee turnover, the other cause being better

opportunity elsewhere.

For example, in the present context, the rate of turnover of computer software professionals is

very high in India. However, these professionals leave their organizations not simply because

they are not satisfied but because of the opportunities offered from other sources particularly

from foreign companies located abroad.

Improving job satisfaction:

Job satisfaction plays significant role in the organization. Therefore, manager should take

concrete steps to improve the level of job satisfaction.

1. Re-designing the job.

2. Improving the quality of work life.

3. Linking rewards with performance.

4. Improving overall organizational climate.

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Human life has become very complex and completed in now-a-days. In modern society the needs

and requirements of the people are ever increasing and ever changing. When the people are ever

increasing and ever changing, when the people’s needs are not fulfilled they become dissatisfied.

Dissatisfied people are likely to contribute very little for any purpose. Job satisfaction of

industrial workers us very important for the industry to function successfully.

Apart from managerial and technical aspects, employers can be considered as backbone of any

industrial development. To utilize their contribution they should be provided with good working

conditions to boost their job satisfaction.

Any business cab achieve success and peace only when the problem of satisfaction and

dissatisfaction of workers are felt understood and solved, problem of efficiency absenteeism

labour turnover require a social skill of understanding human problems and dealing with them

scientific investigation serves the purpose to solve the human problems in the industry

a) Pay.

b) The work itself.

c) Promotion

d) The work group.

e) Working condition.

f) Supervision.

PAY

Wages do play a significant role in determining of satisfaction. Pay is instrumental in fulfilling so

many needs. Money facilities the obtaining of food, shelter, and clothing and provides the means

to enjoy valued leisure interest outside of work. Moreover, pay can serve as symbol of

achievement and a source of recognition. Employees often see pay as a reflection of organization.

Fringe benefits have not been found to have strong influence on job satisfaction as direct wages.

THE WORK ITSELF

Along with pay, the content of the work itself plays a very major role in determining how

satisfied employees are with their jobs. By and large, workers want jobs that are challenging; they

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do want to be doing mindless jobs day after day. The two most important aspect of the work itself

that influence job satisfaction are variety and control over work methods and work place. In

general, job with a moderate amount of variety produce the most job satisfaction. Jobs with too

little variety cause workers to feel bored and fatigue. Jobs with too much variety and stimulation

cause workers to feel psychologically stressed and ‘burnout’.

PROMOTION

Promotional opportunities have a moderate impact on job satisfaction. A promotion to a higher

level in an organization typically involves positive changes I supervision, job content and pay.

Jobs that are at the higher level of an organization usually provide workers with more freedom,

more challenging work assignments and high salary.

SUPERVISION

Two dimensions of supervisor style:

1. Employee centered or consideration supervisors who establish a supportive personal

relationship with subordinates and take a personal interest in them.

2. The other dimension of supervisory style influence participation in decision making, employee

who participates in decision that affect their job, display a much higher level of satisfaction with

supervisor an the overall work situation.

WORK GROUP

Having friendly and co-operative co-workers is a modest source of job satisfaction to individual

employees. The working groups also serve as a social support system of employees. People often

used their co-workers as sounding board for their problem of as a source of comfort.

WORK CONDITION

The employees desire good working condition because they lead to greater physical comfort. The

working conditions are important to employees because they can influence life outside of work. If

people are require to work long hours and / or overtime, they will have very little felt for their

families, friends and recreation outside work. While analyzing the various determinants of job

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satisfaction, we have to keep in mind that: all individuals do no derive the same degree of

satisfaction though they perform the same job in the same job environment and at the same time.

Therefore, it appears that besides the nature of job and job environment, there are individual

variables which affect job satisfaction.

Thus, all those factors which provide a fit among individual variables, nature of job, and

situational variables determine the degree of job satisfaction. Let us see what these factors are.

Individual factors:Individuals have certain expectations from their jobs. If their expectations are met from the jobs,

they feel satisfied. These expectations are based on an individual’s level of education, age and

other factors.

Level of education: Level of education of an individual is a factor which determines the degree

of job satisfaction. For example, several studies have found negative correlation between the

level of education, particularly higher level of education, and job satisfaction. The possible

reason for this phenomenon may be that highly educated persons have very high expectations

from their jobs which remain unsatisfied. In their case, Peter’s principle which suggests that

every individual tries to reach his level of incompetence, applies more quickly.

Age: Individuals experience different degree of job satisfaction at different stages of their life.

Job satisfaction is high at the initial stage, gets gradually reduced, starts rising upto certain stage,

and finally dips to a low degree. The possible reasons for this phenomenon are like this.

When individuals join an organization, they may have some unrealistic assumptions about what

they are going to drive from their work. These assumptions make them more satisfied. However,

when these assumptions fall short of reality, job satisfaction goes down. It starts rising again as

the people start to assess the jobs in right perspective and correct their assumptions. At the last,

particularly at the far end of the career, job satisfaction goes down because of fear of retirement

and future outcome.

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Other factors: Besides the above two factors, there are other individual factors which affect job

satisfaction. If an individual does not have favorable social and family life, he may not feel happy

at the workplace. Similarly, other personal problems associated with him may affect his level of

job satisfaction. Personal problems associated with him may affect his level of job satisfaction.

Nature of job:Nature of job determines job satisfaction which is in the form of occupation level and job content.

Occupation level: Higher level jobs provide more satisfaction as compared to lower levels. This

happens because high level jobs carry prestige and status in the society which itself becomes

source of satisfaction for the job holders.

For example, professionals derive more satisfaction as compared to salaried people: factory

workers are least satisfied.

Job content: Job content refers to the intrinsic value of the job which depends on the

requirement of skills for performing it, and the degree of responsibility and growth it offers. A

higher content of these factors provides higher satisfaction.

For example, a routine and repetitive lesser satisfaction; the degree of satisfaction progressively

increases in job rotation, job enlargement, and job enrichment.

Situational variables:

Situational variables related to job satisfaction lie in organizational context – formal and

informal. Formal organization emerges out of the interaction of individuals in the organization.

Some of the important factors which affect job important factors which affect job satisfaction are

given below

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Working conditions: Working conditions, particularly physical work environment, like conditions

of workplace and associated facilities for performing the job determine job satisfaction. These

work in two ways. First, these provide means job performance. Second, provision of these

conditions affects the individual’s perception about the organization. If these factors are

favourable, individuals experience higher level of job satisfaction.

2. Supervision: The type of supervision affects job satisfaction as in each type of supervision; the

degree of importance attached to individuals varies. In employee-oriented supervision, there is

more concern for people which is perceived favourably by them and provides them more

satisfaction. In job oriented supervision, there is more emphasis on the performance of the job

and people become secondary. This situation decreases job satisfaction.

3. Equitable rewards: The type of linkage that is provided between job performance and rewards

determines the degree of job satisfaction. If the reward is perceived to be based on the job

performance and equitable, it offers higher satisfaction. If the reward is perceived to be based on

considerations other than the job performance, it affects job satisfaction adversely.

4. Opportunity: It is true that individuals seek satisfaction in their jobs in the context of job nature

and work environment by they also attach importance to opportunities for promotion that these

job offer. If the present job offers opportunity of promotion is lacking, it reduces

satisfaction.

5. Work group: Individuals work in group either created formally of they develop on their own to

seek emotional satisfaction at the workplace. To the extent such groups are cohesive; the degree

of satisfaction is high. If the group is not cohesive, job satisfaction is low. In a cohesive group,

people derive satisfaction out of their interpersonal interaction and workplace becomes satisfying

leading to job satisfaction.

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INDUSTRY PROFILE

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What is Insurance?

Insurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for

payment. It is a form of risk management primarily used to hedge against the risk of a contingent,

uncertain loss.

An insurer, or insurance carrier, is a company selling the insurance; the insured, or policyholder,

is the person or entity buying the insurance policy. The amount of money to be charged for a

certain amount of insurance coverage is called the premium. Risk management, the practice

of appraising and controlling risk, has evolved as a discrete field of study and practice.

The transaction involves the insured assuming a guaranteed and known relatively small loss in

the form of payment to the insurer in exchange for the insurer's promise to compensate the

insured in the case of a financial (personal) loss. The insured receives a contract, called

the insurance policy, which details the conditions and circumstances under which the insured will

be financially compensated.

History of insurance

In some sense we can say that insurance appears simultaneously with the appearance of human

society. We know of two types of economies in human societies: natural or non-monetary

economies (using barter and trade with no centralized or standardized set of financial

instruments) and more modern monetary economies (with markets, currency, financial

instruments and so on). The former is more primitive and the insurance in such economies entails

agreements of mutual aid. If one family's house is destroyed the neighbours are committed to

help rebuild. Granaries housed another primitive form of insurance to indemnify against famines.

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Often informal or formally intrinsic to local religious customs, this type of insurance has survived

to the present day in some countries where a modern money economy with its financial

instruments is not widespread.

Turning to insurance in the modern sense (i.e., insurance in a modern money economy, in which

insurance is part of the financial sphere), early methods of transferring or distributing risk were

practiced by Chinese and Babylonian traders as long ago as the 3rd and 2nd millennia BC,

respectively. Chinese merchants travelling treacherous river rapids would redistribute their wares

across many vessels to limit the loss due to any single vessel's capsizing. The Babylonians

developed a system which was recorded in the famous Code of Hammurabi, c. 1750 BC, and

practiced by early Mediterranean sailing merchants. If a merchant received a loan to fund his

shipment, he would pay the lender an additional sum in exchange for the lender's guarantee to

cancel the loan should the shipment be stolen or lost at sea.

Achaemenian monarchs of Ancient Persia were the first to insure their people and made it official

by registering the insuring process in governmental notary offices. The insurance tradition was

performed each year in Norouz (beginning of the Iranian New Year); the heads of different ethnic

groups as well as others willing to take part, presented gifts to the monarch. The most important

gift was presented during a special ceremony. When a gift was worth more than 10,000 Derrick

(Achaemenian gold coin) the issue was registered in a special office. This was advantageous to

those who presented such special gifts. For others, the presents were fairly assessed by the

confidants of the court. Then the assessment was registered in special offices.

History of insurance in India

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1818, when Oriental Life Insurance Company was started by Anita Bhavsar in Kolkata to cater to

the needs of European community. The pre-independence era in India saw discrimination

between the lives of foreigners (English) and Indians with higher premiums being charged for the

latter. In 1870, Bombay Mutual Life Assurance Society became the first Indian insurer.

1912, the Life Insurance Companies Act and the Provident Fund Act were passed to regulate the

insurance business

1972 with the General Insurance Business (Nationalization) Act was passed by the Indian

Parliament, and consequently, General Insurance business was nationalized with effect from 1

January 1973.

In 90s when the Insurance sector was reopened to the private sector. Before that, the industry

consisted of only two state insurers: Life Insurers (Life Insurance Corporation of India, LIC) and

General Insurers (General Insurance Corporation of India, GIC). GIC had four subsidiary

companies

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Life insurance as a basic need

Life insurance is a basic need. It's the first step in financial planning. However, life insurance is

not just for financial protection in the event of untimely death of the breadwinner. It can also be a

comprehensive wealth accumulation solution.

Whether you are young or old, rich or poor, employed or a business person — you can get a plan

tailor-made for you. In a way, all investments are insurance against financial risk and all

insurance is investment for a better tomorrow. Many Life insurance plans have savings

component that earn returns just like in any other investments (e.g., fixed deposits, bonds or

mutual funds). But the main difference is that Life Insurance really is a long term investment.

How insurance works?

Insurance is a general term for products offered to consumers to mitigate risk and provide

financial compensation in the event of adverse unforeseen circumstances.

More than 100 brands offer a range of general insurance products to Australian consumers.

Every insurer has different products that adhere to different exclusions and policy requirements.

Insurance companies purchase their own form of insurance from other companies, this is called

reinsurance. Reinsurance provides risk management for insurers and allows them to meet the

terms of their policies. Through an agreement with the insurer, reinsurers are able to negotiate the

terms upon which the insurer will be covered.

To receive insurance cover, consumers must purchase a policy from an individual company, so as

long as consumers meet the requirements of the insurer and pay their policy fees, they will be

eligible for cover. Several policies have minimum requirements for cover, such as good health for

travel insurance and building standards for home insurance.

When a policyholder is affected by an event covered by their policy, they must contact their

insurer and lodge a claim. The insurer will then determine whether the claim is covered by the

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policy, if it is legitimate or fraudulent and how much compensation is required. All insurance

companies are required to meet the terms of their policies.If consumers have disputes that were

not resolved with their insurance company, they should contact the Financial Ombudsman

Service on 1300 78 08.

General insurance is one of the most regulated industries in Australia. The government agency

that oversees the industry is the Australian Prudential Regulation Authority.

7P’s of INSURANCE IN MARKETING --MIX FOR INSURANCE

COMPANIES:

The marketing mix is the combination of marketing activities that an organisation engages in so

as to best meet the needs of its targeted market. The Insurance business deals in selling services

& therefore due weight-age in the formation of marketing mix for the Insurance business is

needed. The marketing mix includes sub-mixes of the 7 P's of marketing i.e. the product, its

price, place, promotion, people, process & physical attraction. The above mentioned 7 P's can be

used for marketing of Insurance products, in the following manner:

1. Product

A product means what we produce. If we produce goods, it means tangible product and when we

produce or generate services, it means intangible service product. A product is both what a seller

has to sell and a buyer has to buy. Thus, an Insurance company sells services and therefore

services are their product. In India, the Life Insurance Corporation of India (LIC) and the General

Insurance Corporation (GIC) are the two leading companies offering insurance services to the

users. Apart from offering life insurance policies, they also offer underwriting and consulting

services.

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When a person or an organisation buys an Insurance policy from the insurance company, he not

only buys a policy, but along with it the assistance and advice of the agent, the prestige of the

insurance company and the facilities of claims and compensation. It is natural that the users

expect a reasonable return for their investment and the insurance companies want to maximize

their profitability. Hence, while deciding the product portfolio or the product-mix, the services or

the schemes should be motivational. The Group Insurance scheme is required to be promoted, the

Crop Insurance is required to be expanded and the new schemes and policies for the villagers or

the rural population are to be included. The Life Insurance Corporation has intensified efforts to

promote urban savings, but as far as rural savings are concerned, it is not that impressive.

The introduction of Rural Career Agents Scheme has been found instrumental in inducing the

rural prospects but the process is at infant stage and requires more professional excellence. The

policy makers are required to activate the efforts. It would be prudent that the LIC is allowed to

pursue a policy of direct investment for rural development. Investment in Government securities

should be stopped and the investment should be channelized in private sector for maximizing

profits. In short, the formulation of product-mix should be in the face of innovative product

strategy. While initiating the innovative process it is necessary to take into consideration the

strategies adopted by private and foreign insurance companies

2. Pricing

In the insurance business the pricing decisions are concerned with

1) The premium charged against the policies,

2) Interest charged for defaulting the payment of premium and credit facility, and

3) Commission charged for underwriting and consultancy activities.

With a view of influencing the target market or prospects the formulation of pricing strategy

becomes significant. In a developing country like India where the disposable income in the

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hands of prospects is low, the pricing decision also governs the transformation of potential

policyholders into actual policyholders. The strategies may be high or low pricing keeping in

view the level or standard of customers or the policyholders.

3. Place

This component of the marketing mix is related to two important facets --I) Managing the

insurance personnel, and ii) Locating a branch. The management of agents and insurance

personnel is found significant with the viewpoint of maintaining the norms for offering the

services. This is also to process the services to the end user in such a way that a gap between the

services- promised and services -- offered is bridged over. In a majority of the service generating

organizations, such a gap is found existent which has been instrumental in making worse the

image problem. The transformation of potential policyholders to the actual policyholders is a

difficult task that depends upon the professional excellence of the personnel.

The agents and the rural career agents acting as a link, lack professionalism. The front-line staff

and the branch managers also are found not assigning due weight-age to the degeneration

process. The insurance personnel if not managed properly would make all efforts insensitive.

Even if the policy makers make provision for the quality upgrading the promised services hardly

reach to the endusers.It is also essential that they have rural orientation and are well aware of the

lifestyles of the prospects or users. They are required to be given adequate incentives to show

their excellence. While recruiting agents, the branch managers need to prefer local persons and

provide them training and conduct seminars. In addition to the agents, the front-line staffs also

need an intensive training program to focus mainly on behavioural management.

Another important dimension to the Place Mix is related to the location of the insurance

branches. While locating branches, the branch manager needs to consider a number of factors,

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such as smooth accessibility, availability of infrastructural facilities and the management of

branch offices and premises

4. Promotion

The insurance services depend on effective promotional measures. In a country like India, the

rate of illiteracy is very high and the rural economy has dominance in the national economy. It is

essential to have both personal and impersonal promotion strategies. In promoting insurance

business, the agents and the rural career agents play an important role. Due attention should be

given in selecting the promotional tools for agents and rural career agents and even for the branch

managers and front line staff. They also have to be given proper training in order to create

impulse buying. Advertising and Publicity, organisation of conferences and seminars, incentive

to policyholders are impersonal communication.

5. People

Understanding the customer better allows designing appropriate products. Being a service

industry which involves a high level of people interaction, it is very important to use this resource

efficiently in order to satisfy customers. Training, development and strong relationships with

intermediaries are the key areas to be kept under consideration. Training the employees, use of IT

for efficiency, both at the staff and agent level, is one of the important areas to look into.

6. Process

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The process should be customer friendly in insurance industry. The speed and accuracy of

payment is of great importance. The processing method should be easy and convenient to the

customers. Instalment schemes should be streamlined to cater to the ever growing demands of the

customers. IT & Data Warehousing will smoothen the process flow. IT will help in servicing

large no. of customers efficiently and bring down overheads. Technology can either complement

or supplement the channels of distribution cost effectively. It can also help to improve customer

service levels.

7. Physical evidence

Distribution is a key determinant of success for all insurance companies. Today, the nationalized

insurers have a large reach and presence in India. Building a distribution network is very

expensive and time consuming. If the insurers are willing to take advantage of India's large

population and reach a profitable mass of customers, then new distribution avenues and alliances

will be necessary. Initially insurance was looked upon as a complex product with a high advice

and service component.

Buyers prefer a face-to-face interaction and they place a high premium on brand names and

reliability. As the awareness increases, the product becomes simpler and they become off-the-

shelf commodity products. Today, various intermediaries, not necessarily insurance companies,

are selling insurance. For example, in UK, retailer like Marks &Spencer sells insurance products.

The financial services industries have successfully used demote distribution channels such as

telephone or internet so as to reach more customers, avoid intermediaries, bring down overheads

and increase profitability. A good example is U .K insurer Direct Line.

Role of Insurance in Economic Development in India

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1. Risk Transfer- Insurance is a risk transfer mechanism whereby the individual or the business

enterprise can shift some of the uncertainties of life on the shoulder of the other.

2. Healthy Life- Insurance provides all the people to live a cleaner, healthier, comfortable and

easy life.

3. Protection of trade or industry- In peace, the insurance provides protection of trade and

industry which ultimately contribution towards human progress. Thus, insurance is the most

lending force contribution towards economic, social and technological progress of man.

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COMPANY PROFILE

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INTRODUCTION TO MET LIFE INSURANCE

MetLife India Insurance Company Limited (MetLife) is an affiliate of MetLife,Inc. and was

incorporated as a joint venture between MetLife International Holdings, Inc., The Jammu and

Kashmir Bank, M. Palling and Co. Private Limited and other private investors. MetLife is one of

the fastest growing life insurance companies in the country. It serves its customers by offering a

range of innovative products to individuals and group customers at more than 600 locations

through its bank partners and company-owned offices. MetLife has more than50, 000 Financial

Advisors, who help customers, achieve peace of mind across the length and breadth of the

country

MetLife, Inc., through its affiliates, reaches more than 70 million customers in the Americas,

Asia Pacific and Europe. Affiliated companies, outside of India, include the number one life

insurer in the United States (based on life insurance enforce), with over 140 years of experience

and relationships with more than 90 of the top one hundred FORTUNE 500® companies.

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The MetLife companies offer life insurance, annuities, automobile and home insurance, retail

banking and other financial services to individuals, as well as group insurance, reinsurance and

retirement and savings products and services to corporations and other institutions Celebrating

140 years, MetLife, Inc. is a leading provider of insurance and financial services with operations

throughout the United States and the Latin America, Europe, and Asia Pacific regions. Through

its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches more than 70

million customers around the world and MetLife is the largest life insurer in the United States

(based on life insurance in-force).The MetLife companies offer life insurance, annuities, auto and

home insurance, retail banking and other financial services to individuals, as well as group

insurance and retirement & savings products and services to corporations and other institutions.

MET LIFE INSURANCE IN INDIA

MetLife Insurance India is officially referred to as MetLife India Insurance Company Limited

(MetLife) and has been operating in India from 2001. It is a part of MetLife Inc. MetLife has its

head office in Bangalore and is among the quickest growers in India as far as the insurance sector

is concerned.

It has 12 banking partners in the group and retail businesses, along with a firm network of

brokers for its group and individual customers. It also has more than 30 thousand financial

advisors. In addition to these, it operates an employee benefit business in association with at least

550 leading corporate entities in India.

MetLife Inc itself is one of the top providers of insurance, employee benefit programs, and

annuities throughout the world. It operates in 47 countries and caters to 90 million clients. Along

with its affiliates and subsidiaries the organization has achieved prominent position in the

following markets:

US

Asia Pacific

Japan

Europe

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Latin America

Middle East

Following are the various values held in high regard by the insurer:

Operating as a leader and being really successful and efficient through independent

decisions that can help to get positive results

Working with focused dedication towards management of fiscal resources with the aim of

getting good fiscal results

Focusing on employee excellence

Operating all business in a true, fair, and sincere manner

Functioning in a productive manner in order to attain a common purpose and also

understanding the collective capabilities of different work groups

To introduce and create original and new ways and ideas of doing things on a regular

basis

MetLife Inc.:-

Celebrating 140 years, MetLife, Inc. is a leading provider of insurance and financial services with

operations throughout the United States and the Latin America, Europe, and Asia Pacific

regions.  Through its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches

more than 70 million customers around the world and MetLife is the largest life insurer in the

United States (based on life insurance in-force).

The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking

and other financial services to individuals, as well as group insurance and retirement & savings

products and services to corporations and other institutions

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FACT SHEET

Founded 2001

Started Operation FY 2001-02

Headquarters Bangalore, India

World Wide Web Address www.metlife.co.in

Managing Director Rajesh Relan

Employees 7688

Financial Advisors 56,072

Bancassurance Tie-Ups 5 (J&K Bank/Axis Bank/Dhanalakshmi

Bank/Karnataka Bank/Barclays)

Number Of Products Over 20 products

Presence Through MetLife Offices 192 offices in 131 cities

Presence Through Bank Partners 1910 offices in 686 cities

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Vision and Mission

Build financial freedom for all through leadership in providing financial advice and building

long-term relationships through innovative protection, accumulation and retirement products,

robust underwriting processes and creating world-class customer service experience for our

customers. We want to provide customers in India with world-class solutions for financial

security, and in the process add significant value to our shareholders, associates and society.

Our Core Values

•We lead through Innovation to offer world class and competitive products to our customers

•We build Long Term Relationships with our customers by creating a world class service

experience through operational excellence and the innovative use of technology

•We create a Customer Centered and Result Focused Vision that inspires each one of our

Associates and has their buy-in

•We are committed to creating a High Performance Organization by creating an environment that

allows each one of our Associates to perform at their peak. As a result we will also be recognized

as an Employer of Choice

•We are committed to Partnering with our internal and external Customers for mutual success

•We work with Integrity, Fairness and Financial Prudence in all our dealings keeping the interests

of our Shareholders, Customers and Associates paramount.

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The Met Life tagline

MetLife, with its cuddly Snoopy mascot, promises to give us "Guarantees for the IF in

life"

MASCOT- A DOG NAMED ‘SNOOPY’

"Snoopy’s whole personality is a little bittersweet. But he’s a very strong character. He can win

or lose, be a disaster, a hero, or anything, and yet it all works out. I like the fact that when he’s in

real trouble, he can retreat into a fantasy and thereby escape."

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STRATEGIES OF MET LIFE INSURANCE

MetLife Inc. MET -0.38% aims to shed $600 million in pretext costs, produce at least a fifth of

its profits in emerging markets and revitalize one of its oldest businesses: selling life insurance to

middle-class Americans.

MetLife Chief Executive Steven Kandarian plans to unveil the goals as part of his pitch to Wall

Street Wednesday at the company's annual spring investor conference.

They come as Mr. Kandarian, starting his second year in the top job, seeks to persuade

shareholders that MetLife can power through historically low interest rates, a sluggish U.S.

economy, turmoil in Europe and other obstacles that have weighed on profits and the company's

shares.

The stock has slumped 28% in the past 12 months. On Tuesday, its shares rose 16 cents, or 0.5%,

to $31.07, in 4 p.m. New York Stock Exchange composite tra

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Partners:-

4.3 Corporate Social Responsibility:-

MetLife has always been committed to making a positive difference in the lives of

the individuals and communities. Today, that commitment drives volunteer work and

philanthropy across the globe. Working with non-profit organizations, MetLife

supports programs that provide young people with the skills they need to succeed in

life and create opportunities for people of all ages.

MetLife’s core values are personal responsibility, people count, partnership, integrity

and honesty, innovation and financial strength. These values also shape the

responsibility to the communities where the organization conducts its business.

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4.4 Various types of life insurance policies:-

Endowment policies: This type of policy covers risk for a specified period, and at the

end of the maturity sum assured is paid back to policyholder with the bonuses during the

term of the policy.

Money back policies: This type of policy is for periodic payments of partial survival

benefits during the term of the policy as long as the policy holder is alive.

Group insurance: This type of insurance offers life insurance protection under group

policies to various groups such as employers-employees, professionals, co-operatives etc

it also provides insurance coverage for people in certain approved occupations at the

lowest possible premium cost.

Term life insurance policies: This type of insurance covers risk only during the selected

term period. If the policy holder survives the term, risk cover comes to an end. These

types of policies are for those people who are unable to pay larger premium required for

endowment and whole life policies. No surrender, loan or paid up values are in such

policies.

Whole life insurance policies: This type of policy runs as long as the policyholder is

alive and is covered for the entire life of the policyholder. In this policy the insured

amount and the bonus is payable only to nominee on the death of policy holder.

Joint life insurance policies: These policies are similar to endowment policies in

maturity benefits and risk cover, but joint life policies cover two lives simultaneously

such as married couples. Sum assured is payable on the first death and again on the death

of survival during the term of the policy.

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Pension plan: a pension plan or annuity is an investment over a certain number of years

but does not provide any life insurance cover. It offers a guaranteed income either for a

life or certain period.

Unit linked insurance plan: ULIP is a kind of insurance plan which provides life cover

as well as return on premium paid over a certain period of time. The investment is

denoted as units and represented by the value called as net asset value

PRODUCTS

Child Plan:-

Met Bhavishya

MetLife offers 'Met Bhavishya' - a guaranteed money back plan that pays out funds to help to

meet the education and career milestones of children. With this plan, the Life Insured is that of

the parent. The plan also has inbuilt guaranteed additions to add value to the policy over its term.

There are two options to choose from and fixed term benefits, periodic additions & terminal

additions are payable based on the option that select. The policy is suitable for parents with

children between the ages 0-12 and parents in the age group of 20-50 years old.

A plan which offers both timely and efficient return on investment with payouts at different

milestones.

At the end of 5 years 20% of Sum Assured

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At the end of 10 years 20% of Sum Assured

At the end of 15 years 20% of Sum Assured

Upon survival to

maturity

40% of Sum Assured plus total

Guaranteed Additions

Retirement:-Met Growth

MetLife offers 'Met Growth' - a Unit-Linked solution to help in golden years. It is specially

designed to provide financial security for future requirements. This plan allows to start planning

immediately by ensuring the safety of first year premiums. It also helps create retirement fund

faster by giving you 100% allocation from the second year onwards, coupled with attractive

loyalty additions into fund. Guaranteed.

Entry Age (in completed years) Min – 0 years (3 months to be completed)

Max – 60 years

Maturity Age Min – 18 years

Max – 75 years

Coverage Term 15 /  20 / 25 / 30 years

Premium Payment Term Regular

Minimum Annualized Premium Rs. 12,000

Basic Sum Assured Min - 5 times the Annualized Premium ***Other Sum

Assured multiples - 10 times & 20 times the Annualized

Premium.

Premium Paying Modes Monthly, Quarterly, Half-yearly, Yearly

Benefit

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Death BenefitIn the unfortunate event of death, the higher of the Sum Assured or the Fund Value

would be payable.

If death of the Person Insured occurs before age 7, the Fund Value plus the regular

premium received by us in the first policy.

Maturity BenefitOn maturity, you will receive the Fund Value including the Guaranteed Loyalty

Addition or you can opt for the settlement options.

Loyalty AdditionsYou get the guarantee of enhancing your wealth creation through guaranteed loyalty

additions (up to 120% of the first year annual premium) at the end of the 10th &

15th year plus Guaranteed Additions as a % of the Fund Value

.

At the end of the 10th year: 50% of the first year annualized premium.

Savings:-

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Met Sukh

Entry Age Min 15 years

Max - 55 years

Coverage Term 20 years

Premium Payment Term Regular

Minimum Sum Assured Rs. 75,000

Maximum Sum Assured No Limit

MetLife offers 'Met Sukh'- a guaranteed money-back policy which provides guaranteed periodic

survival benefits at the end of 5, 10, 15 & 20 years and guaranteed additions of 10% of the Sum

Assured for the entire term. It not only covers your life, but also guarantees you cash payments at

various milestones along with guaranteed growth of your savings.

Benefits

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Death BenefitIn the unfortunate event of death of the Person Insured, the Sum Assured along

with the Guaranteed Additions are payable.

Maturity BenefitOn maturity, the life insured will receive the Survival Benefits plus the Guaranteed

Addition.

Survival Benefits

Met Suvidha

'Met Suvidha' is a flexible Endowment Plan that combines savings and security. In addition to

providing you protection till the maturity of the plan, it helps you save for your specific long term

financial objectives. This long term savings-cum-protection plan comes to a customer at

affordable premiums.

Met Suvidha is available in both participating as well as non-participating versions.

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At the end of 5 years 20% of the Sum Assured

At the end of 10 years 20% of the Sum Assured

At the end of 15 years 20% of the Sum Assured

Upon survival to maturity 40% of the Sum Assured plus Total

Guaranteed Additions

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Minimum Entry Age Par:  15 years - 60 years

Non-Par: 15 years - 70 years

Term Par: - 15 years - 30 years

Non-Par: 5 years - 30 years

Premium Paying Terms Single Pay, Limited Pay (5 or 10) &

Regular Pay

Minimum Annual Premium Amount Rs. 2,500

Minimum Sum Assured Rs. 75,000

Maximum Sum Assured No Limit

Protection:-

Met Suraksha

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MetLife offers 'Met Suraksha - Term Assurance (TA)', a non participating term assurance plan

which provides life cover at a nominal cost. To put it simply, it is a life insurance plan that gives

complete protection to enjoy life to the fullest. Customer can further customize plan with two

riders – Accidental Death Benefit and Critical Illness.

Met Suraksha TROP

MetLife offers 'Met Suraksha - Term with Return of Premium (TROP)', a non participating term

assurance plan which provides life cover at a nominal cost. To put it simply, it is a life insurance

plan that gives complete protection to enjoy life to the fullest. You can further customize your

plan with two riders – Accidental Death Benefit and Critical Illness.

It is an Endowment plan that offers both savings and life insurance.

Flexible premium paying options to suit various income cycles.

A plan which participates in the bonuses declared by the company.

Customization possible with Accident Death Benefit, Critical Illness, Term, Waiver of

Premium Riders for comprehensive protection.

Investment:-

MetLife’s Unit-Linked Insurance Plans ensure systematic enhancement of wealth. Be it higher

returns or the right blend of protection and wealth optimization, they help to ensure the right

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MetLife Office Network

MetLife India Insurance has set up offices in the following states and union territories:

Andhra Pradesh

Karnataka

Assam

Kerala

Bihar

Madhya Pradesh

Chandigarh

Maharashtra

Chhattisgarh

Odessa

Delhi

Pondicherry

Goa

Punjab

Gujarat

Rajasthan

Haryana

Tamil Nadu

Himachal Pradesh

Uttar Pradesh

Jammu and Kashmir

Uttarakhand

Jharkhand

West Bengal

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SWOT Analysis

Strength

With over 139 years of experience MetLife have approximately US $ 3.3 trillion of life

insurance in force.

Brand Image, Business Experience and Innovative products

Large number of young workforce .The 40K agents which are very selectively chosen

Service quality which is the crux of their mission.

Has tie up with banks like Axis, J&K, Barclays, Karnataka Bank and Dhanalakshmi bank.

Paid up capital of RS 1500 crore as on 2008 which shows company dependability.

Very less charges on ULIP plans as compare to other insurance players

Weakness

Many competitors in the market of same products by the title and difference in premium

and offerings

Sustainable to risk associated with investments in money market.

Very less network branches due to which its difficult for customer to make payment

easily.

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Not focusing on consumer awareness mainly concentrating on personal selling

More focusing in urban areas not touching rural area which has a very good potential

market for insurance sector.

Lacking in advertisement due to which they are not able to cover a large area or large no

of customer.

Opportunities

Huge market is literally untapped Out of estimated 320 million insurable markets only

20% of the population is insured.

Health insurance and pension schemes, an estimated market potential of approximately$

15billion.

Nearly 70% of the Indian population is without Life, Health, and Non-Life insurance.

Per Capita life insurance premium in India in 2004was $16 as compared to the world

average of $ 292.

Strong economic growth with increase in affluence and rising risk awareness leading to

rapid growth in the Insurance sector.

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Threatens

Entry of many other private companies with equally strong experience and financial

strength of foreign partners making the competition difficult and saturating the urban

markets.

Current govt. policies do not encourage gross domestic savings. If the tax liability of the

service class rises, the customer will have little money to invest

LIC has woken up from sleep and is following competitive strategies. its huge surplus in

life fund gives a capability to

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DATA ANALYSIS

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Q1. Are you satisfied with your salary?Man work to earn every employee is te organisation will expect a correct pay to be paid for the

job done by him. The reasonable pay for each job which was performed in the organisation. This

scale of pay may help for the job satisfaction to a certain extent.

SALARY RESPONDENTS PERCENTAGE

AGREE 61 61

DISAGREE 36 36

STRONGLY

AGREE

3 3

TOTAL 100 100

INTERPRETATION:The above table reveals that

61% of the respondents are agreed with his salary satisfaction.

36% of the respondents are disagreed with his salary satisfaction.

3% of the respondents are strongly agreed with his salary satisfaction.

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Q.2. Do you feel over burden in your job?

opinion EMPLOYEES PERCENTAGE

(%)

agree 24 24

disagree 76 76

total 100 100

Interpretation:The above table indicates that

76% employees do not feel over burden and

24% of the employees feel overburden.

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Q3. Do you think that your complaints are settled quickly by the

company ?

opinion EMPLOYEES PERCENTAGE

(%)

agree 62 62

disagree 38 38

TOTAL 100 100

Interpretation:The above table indicates that

62% employees are agree, and

38% of the employees are disagree.

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Q4. What you think about the welfare factors?

Welfare factors EMPLOYEES PERCENTAGE

(%)

excellent 35 35

good 26 26

fair 21 21

poor 12 12

undecided 6 6

Interpretation:The above table indicates that

35% of respondents think that welfare factors are excellent ,

26% of respondentsthink that they are good,

21% of respondents think that they are fair,

12% of respondents think poor, and

6% of respondents are undecided.

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Q5. Do you achieve the targets on time?

opinion employees Percentage

(%)

agree 56 56

disagree 21 21

undecided 23 23

total 100 100

Interpretation:The above table indicates that

[63]

56%21%

23%agree

disagree

undecided

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Job Satisfaction

56% of the employees have the capability to achieve the target on time.

21% of the employees do not have the capability to achieve targets on time.

23% of the employees not decided.

Q6. Are you satisfied with the Promotional policies?

PROMOTIONAL

OPPORTUNITY

SATISFACTION

RESPONDENT

S

PERCENTAGE

(%)

AGREE 60 60

DISAGREE 23 23

STRONGLY

AGREE

6 6

STRONGLY

DISAGREE

3 3

UNDECIDED 8 8

TOTAL 100 100

[64]

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Job Satisfaction

INTERPRETATION:60% of the respondents are agree with their promotional opportunities.

23% of the respondents are disagree with their promotional opportunities.

6% of the respondents are strongly agree with their promotional opportunities.

3% of the respondents are strongly dis-agree with their promotional opportunities.

8% of the respondents are undecided with their promotional opportunities.

Q7. What you feel about the working environment?

OPINION RESPONDENTS PERCENTAGE

(%)

GOOD 67 67

FAIR 22 22

EXCELLENT 9 9

UNDECIDED 2 2

TOTAL 100 100

[65]

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Job Satisfaction

INTERPRETATION:The above table reveals that

67% of the respondents feel good with the working environment.

22% of the respondents feel fair with the working environment.

9% of the respondents feel excellent with the working environment.

2% of the respondents feel proor with the workind environment.

Q8. What you feel about the nature of your job?

OPINION RESPONDENTS PERCENTAGE

(%)

GOOD 63 63

FAIR 25 25

EXCELLENT 2 2

POOR 9 9

UNDECIDED 1 1

TOTAL 100 100

[66]

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Job Satisfaction

INTERPRETATION:The above table reveals that

63% of the respondents feel that the nature of job is good.

25% of the respondents feel that it is fair.

2% of the respondents feel excellent with the neture of job.

9% feel poor with thw nwture of job.

1% is undecided.

Q9. What you think about training opportunity?

OPINION RESPONDENT

S

PERCENTAGE

(%)

GOOD 63 63

FAIR 26 26

EXCELLENT 6 6

POOR 2 2

UNDECIDED 3 3

TOTAL 100 100

[67]

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Job Satisfaction

INTERPRETATION:The above table reveals that

63% of the respondents feel good with their training opportunities.

26% of the respondents feel fair with their training opportunities.

6% of the respondents feel excellent with this.

2% of respondents feel poor with the training opportunities.

3% are undecided.

Q10. What you feel about the existing relationship between the

workers and management?

OPINION RESPONDENT

S

PERCENTAGE(%)

GOOD 70 70

FAIR 13 13

EXCELLENT 11 11

POOR 3 3

UNDECIDED 3 3

TOTAL 100 100

[68]

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Job Satisfaction

INTERPRETATION:The above table reveals that

70% of the respondents are agreed that they have cordial relationship with management.

13% of the respondents are disagreed that their relationship with management is cordial.

11% of the respondents are strongly felt that his with his their relationship with

management is cordial.

6% are strongly disagreeing that his with his their relationship with management is

cordial.

Q11. Which type of relationship you have with your co-workers in

the company?

OPINION RESPONDENT

S

PERCENTAGE

(%)

GOOD 67 67

FAIR 13 13

EXCELLENT 17 17

POOR 3 3

TOTAL 100 100

[69]

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Job Satisfaction

INTERPRETATION:The above table reveals that

67% of the respondents are agree with their relationship with coworkers is satisfaction.

13% of the respondents are not satisfied with their relationship with coworkers.

17% of the respondents are very much satisfied with their relationship with coworkers is

satisfied

3% of the respondents are strongly dissatisfied with their relationship with coworkers is

satisfied.

[70]

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Job Satisfaction

CONCLUSION

CONCLUSION

From the study, the researcher has come to know that most of the respondents have job

satisfaction; the management has taken the best efforts to maintain cordial relationship with the

employees. Due to the working conditions prevailing in this company, job satisfaction of each

respondent seems to be the maximum.

From the study, the researcher has come to know that most of the employees were satisfied with

the welfare measures provided by company. The employees of met life insurance get more

benefits compare to other companies. The main problem of shortage of man power is less in the

[71]

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Job Satisfaction

Met life insurance compare to other companies. To employees of the company are totally agree

that they have the capability to achieve the targets on time and do not feel over burden on the job.

Most of the employees also have the salary satisfaction and also satisfied with the promotional

opportunities. The employees have taken the best efforts to maintain the good relationship with

their co- workers.

This is also concluded that the employees think that nature of their job is satisfied and also as per

their convenience.

[72]

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Job Satisfaction

FINDINGS AND

RECOMMENDATIONS

FINDINGS & RECOMMENDATIONS

56% of the employees have the capability to achieve the target on time.21% of the

employees do not have the capability to achieve targets on time. 23% of the employees

not decided .

76% employees do not feel over burden and 24% of the employees feel overburden.[73]

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Job Satisfaction

62% employees are agree, and 38% of the employees are disagree.

35% of respondents think that welfare factors are excellent , 26% of respondents think

that they are good, 21% of respondents think that they are fair, 12% of respondents think

poor, and 6% of respondents are undecided.

61% of the respondents are agreed with his salary satisfaction, 36% of the respondents

are disagreed with his salary satisfaction and 3% of the respondents are strongly agreed

with his salary satisfaction

60% of the respondents are agree with their promotional opportunities,23% of the

respondents are disagree with their promotional opportunities,6% of the respondents are

strongly agree with their promotional opportunities,3% of the respondents are strongly

dis-agree with their promotional opportunities and 8% of the respondents are undecided

with their promotional opportunities.

67% of the respondents are satisfied with the working environment and 22% of the

respondents are not satisfied with the working environment.

63% of the respondents feel that the nature of job is good.25% of the respondents feel

and that it is fair.

[74]

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Job Satisfaction

63% of the respondents are satisfied with their training opportunities and 26% of the

respondents are not satisfied with their training opportunities.

70% of the respondents are agreed that they have cordial relationship with management,

13% of the respondents are disagreed that their relationship with management is cordial

and 11% of the respondents are strongly felt that his with his their relationship with

management is cordial.

67% of the respondents are agree with their relationship with coworkers is satisfaction,

13% of the respondents are not satisfied with their relationship with coworkers and 17%

of the respondents are very much satisfied with their relationship with coworkers is

satisfied.

[75]

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BIBLIOGRAPHY

BIBLIOGRAPHY

Books:[76]

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Job Satisfaction

G.C.BERI, MARKETING RESEARCH (2008) EDITION

RUSSELL S.WINER, MARKETING MANAGEMENT, EDITION 2008, PAGE NO-28

PHILIP KOTLER,PRINICIPLE OF MARKETING EDITION 12TH PAGE NO-13

Newspaper: Times of India

Hindustan times

Websites:

https://www.metlife.com/individual/insurance/lifeinsurance

http://www.metlife.co.in

http://www.com/logo/metlife.india

http://www.surveymonkey.com/mp/job-satisfaction-survey/

[77]

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Job Satisfaction

ANNEXURE

QUESTIONNAIRE

PERSONAL BACK ROUND

[78]

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Job Satisfaction

Name of the employee: ………………………………………

Age : ………………………………………

Gender : Male ………. Female ……………

Educational Qualification : ………………………………………..

Marital status : Married ………. Single …………….

Family size : ………………………………………..

Nature of job : ………………………………………...

8. Monthly salary :

Below 10,000 …………

10,001 to 20,000 …………

20,001 to 30,000 …………

Above 30,000. …………

How many years you are working in the organization? : ……………..

Working hours of bank : ……………………………………….

JOB SATISFACTION SEGMENTS

Kindly put tick ( ) mark in only answer from various alternatives given

Below.

[79]

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Job Satisfaction

1. Are you satisfied with your salary?

Satisfy

Dis-satisfy

2. Do you feel over burden in your job?

Agree

Disagree

Undecided

Strongly agree

Strongly disagree

3. What do you think that your complaints are settled quickly by the company?

Agree

Disagree

Undecided

Strongly agree

4.What you think about the welfare factors?

Excellent

Good

Fair

Poor

Undecided

5.Do you have the capability to achieve the targets on time?

Agree

Disagree

Undecided

[80]

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Job Satisfaction

6. Are you satisfied with the Promotional basis?

Agree

Disagree

Undecided

Strongly agree

Strongly disagree

7. What you feel about the working environment?

Excellent

Good

Fair

Poor

Undecided

8. What you feel about the nature of your job?

Excellent

Good

Fair

Poor

Undecided

9. What you think about training opportunity?

Excellent

Good

Fair

[81]

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Job Satisfaction

Poor

Undecided

10. What you feel about the existing relationship between the workers and management?

Excellent

Good

Fair

Poor

Undecided

11. Which type of relationship you have with your co-workers in the company?

Excellent

Good

Fair

Poor

Undecided

Strongly disagree

[82]