MET 522 Assignment 1Opportunity AnalysisUniversity of British ColumbiaTerri HarrisOctober 13, 2013

1Opportunity Analysis: 3DoodlerTerri Harris | ABC Business Analysis Ltd.Presented for Investor Consideration: October 13, 2013

2Preliminary FindingsPlease note that this report includes our preliminary findings only. Should you wish to proceed with this opportunity, we have identified additional information that should augment this report.

3OverviewIntroducing the 3DoodlerCompany & The Team2013 Kickstarter Campaign ResultsProduct PotentialMarketing CompetitionNext StepsQ &A

4Introducing the 3DoodlerThe 3Doodler is a 3D printing pen that uses either ABS or PLA plastic.*The 3Doodler has two speeds, fast and slow. Doodles can be created as flat forms, as freestyle 3D objects, or in separate parts, ready to be joined together using the 3Doodler. The are various creative opportunitiesBasic 3D shapes and 3D modelsJewellery, pendants and hanging ornamentsDecorative art and fridge magnetsPersonalization of everyday objects (iPhone cases, laptops, pens, etc.)

*ABS (acrylonitrile butadiene styrene ) PLA (polylactic acid)

Product Video: http://www.youtube.com/watch?v=DQWyhezIze4

5Packaging and PricingPre-orders available for February 2014 deliveryPackage includes:Pen + adapter50 strands of ABS or PLA plasticCost: $99 US*Refill plastic (25 strands):Single colour or mixed color$9.99 USShipping anywhere in the world: Under $15 US

*Excludes Russia, Australia, New Zealand

Plastic comparison: https://www.the3doodler.com/abs-vs-pla-head-to-head/

6WobbleWorks LLC Inc.Founded in 2011 in Boston, USACorporate Vision: To create fun inspiring and innovative products that combine amusing motion and animation with great industrial design at a low cost.Website: http://www.wobbleworks.net/homeEmail: info@wobbleworks.net

7The TeamMaxwell Bogue Co-Founder/ CTOGraduate of Purdue Universitys Computer Science ProgramMaxwells worked as a Project Manager in WowWees R&D department creating Rovio, RS Media and ChatterBots as well as other robots and toysPete Dilworth - Co-Founder/ CEOGraduate of Northeastern Universitys Linguistics ProgramPeters experiences with the MIT Leg Laboratory (a division of the MIT Computer Science and Artificial Intelligence lab and the MIT Media Lab have led to numerous innovations in robotics. He has previously worked as an inventor for WowWeeR&D department,(where he met Maxwell)

View their bios at: https://www.dropbox.com/sh/5f5bfs5qxqsbq0v/32yyuS1rle/Bios

8The TeamDaniel Cowen - Co-Founder/ CTO*Graduate of Oxfords Law ProgramDaniel guides and oversees operations, marketing and business development from Hong Kong where he is now basedCo-founder of two award-winning software start-ups (including "Last Night Never Happened")No information publically available on other team members

*All sources with the exception of Daniel Cowens posted bio, list Bogue and Dilworth as the co-founders and Bogue as the CTO. Daniels role will need to be confirmed.

9The 2013 Kickstarter CampaignCampaign launched February 19, 2013 with an initial fundraising target of $30,000Various reward levels offeredThe reward levels were expanded due to demandFunding period Feb 19, 2013 - Mar 25, 2013 (34 days) Result: 26,457 backers $2,344,134 pledged of $30,000 goal Kickstarter site page: www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen

10EnhancementsThe first 3Doodlers will be shipped with the following last minute enhancements:A protective silicone tip coverto protect fingers from most of the heated extruder.A mounting area built into the back of the pen.A three-pin control port for the speed buttons

11Product PotentialNew market with 3D printers being the closest comparableAccording to Gartner Market Analysis and Statistics (September 2013): Consumer and enterprise 3D printer shipments are growing at 95.4% and revenue at 81.9% from 2012 through 2017. The 3D printer market will grow from $288 million to more than $5.7 billion by 2017 as consumer 3D printing hype accelerates 3D printer purchases by enterprises worldwide.

Prediction that worldwide shipments of sub-$100,000 3D printers will grow 49% this year, to reach a total of 56,507 units.

That rate of growth is forecast to rise to75% in 2014, fuelling shipments of 98,065 units. Its the first time Gartner has put together a forecast for the sub-$100,000 3D printermarket so thats something of a rite of passage for the technology too.Additional market studies are equally enthusiastic about the potential of 3D printersHuge potential 3D printers but 3D pens not completely comparable

12Potential for EducationThe pen is recommended for those 12 years of age and older.Some possible mainstream and eclectic educational applications that have been submitted to the 3Doodler community include.Architects and engineering sketch modelsChoreography of human movement (dance)Teaching (for design and geometry)

As a teaching aid for the partially sighted/blind community, spatial awareness and object creationRepairsCrafts & hobbyists for decorating everyday itemJewelry makingCalligraphersGardening (plotting out layouts, etc.)Home decor (including decorating basement pipes)Wedding cake decorationAnimations for stop motion shortsBoard games pieces

13MarketingCurrently the 3Doodler is only available online via the 3Doodler siteThe team plans to make the product available through retail in Q1 2014The FAQ page of the 3Doodler website indicates that the team is in the process of reviewing potential distributer requestsPress releases available: September 6, 2013September 30, 2013

14Competition

15Next Steps Information GatheringCorporate information structure and team membersRisks & challenges:Choice of factoryQuality controlDistribution channelsTimeline to Go Live (product release)Strategy to protect market shareFuture potential product enhancements

16Q & A

17Appendix Reference Links3Doodler Official Website: http://www.the3doodler.com/Gartner Report: http://www.gartner.com/DisplayDocument?id=2598122&ref=clientFriendlyUrlKickstarter Website: http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-penSBWire Analysis Website: http://www.sbwire.com/press-releases/global-3d-printing-market-industry-analysis-size-share-growth-trends-and-forecast-2013-2019-341945.htm

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