Messenger Platform Wars - Chatbots as new era of the internet
-
Upload
david-pichsenmeister -
Category
Internet
-
view
44.370 -
download
1
Transcript of Messenger Platform Wars - Chatbots as new era of the internet
@3x14159265
Messenger Platform Wars
How chatbots transform the way we interact with services
@3x14159265
Chatbot: interacting with a service through a conversational interface (e.g.
messengers)
@3x14159265
@3x14159265
Chatbots have existed since the 90’s.Why now?
@3x14159265
* Big 4 Messaging Apps: WhatsApp, Facebook Messenger, WeChat, Viber* Big 4 Social Networking Apps: Facebook, Twitter, LinkedIn, Instagram
@3x14159265
Existing platforms are becoming more important -
and chatbots are the way to go
@3x14159265
@3x14159265
“
@3x14159265
“Messaging is one of the few things that people do more than social
networking.”Mark Zuckerberg, Founder of Facebook
@3x14159265
@3x14159265
“
@3x14159265
“Chat apps will come to be thought of as the new browsers; bots will be
the new websites. This is the beginning of a new Internet.”
Ted Livingston, Founder of Kik
@3x14159265
> >Websites Apps Chatbots
@3x14159265
WeChat> 700 Mio MAU
@3x14159265
Pioneering model of “apps within an app”
A truly mobile platform
Payments as a portal
~ $7 ARPA
@3x14159265
The race to become the “WeChat of the West”
@3x14159265
Facebook Messenger950 Mio MAU
Q2 2016
Line220 Mio MAU
Q1 2016
Telegram100 Mio MAU
Q1 2016
Slack3 Mio DAU
Q2 2016
HipChat?
Kik200 Mio RU
Q1 2016
MAU: monthly active usersDAU: daily active usersRU: registered users
Skype300 Mio MAU
Q2 2016
@3x14159265
Facebook Messenger950 Mio MAU
Q2 2016
Line220 Mio MAU
Q1 2016
Telegram100 Mio MAU
Q1 2016
Slack3 Mio DAU
Q2 2016
HipChat?
Kik200 Mio RU
Q1 2016
MAU: monthly active usersDAU: daily active usersRU: registered users
Skype300 Mio MAU
Q2 2016
PRIVATE
BUSINESS
@3x14159265
WhatsApp> 1 Bn MAU
Business Features to come late 2016
@3x14159265estimated distribution of (private) messengers according to statista.com
@3x14159265
~13 Mio Users2008 - Release of
iOS App Store
~ 2.5 Bn Users2016 - Release of
Bot platforms
Opportunity
@3x14159265
Receive Messages
Text GIF/Video Location Other Media
Messenger ✅ ✅ ✅ ✅
Telegram ✅ ✅ ✅ ✅
Kik ✅ ✅ ❌ ❌
Line ✅ ✅ ✅ ✅
@3x14159265
Text GIF/Video Location Other Media
Slack ✅ ✅ ❌ ✅
Hipchat ✅ ✅ ❌ ✅
Skype ✅ ✅ ❌ ❌
Receive Messages
@3x14159265
Text GIF/Video Location Other Media Structured Messages
Messenger ✅ ✅ ❌ ❌ ✅
Telegram ✅ ✅ ✅ ✅ ✅
Kik ✅ ✅ ❌ ❌ ~Line ✅ ✅ ❌ ✅ ~
Send Messages
@3x14159265
Text GIF/Video Location Other Media Structured Messages
Slack ✅ ✅ ❌ ✅ ✅
Hipchat ✅ ✅ ❌ ✅ ✅
Skype ✅ ✅ ❌ ❌ ❌
Send Messages
@3x14159265
Conversationalvs
Transactional
@3x14159265
@3x14159265
Understand and process natural language (NLU, NLP)
Interact in a “human” way
E.g. Luka.ai
assistant.ai
Conversational Chatbots
@3x14159265
Landscape Conversational Enabler
@3x14159265
@3x14159265
@3x14159265
Command oriented
“Form” like interaction
E.g. “/” commands in Slack
Uber Bot for Messenger
Transactional Chatbots
“
@3x14159265
“Messaging has the potential to be the command line for normal
humans.” Sarah Guo, Greylock Ventures
@3x14159265
UI Elements
@3x14159265
@3x14159265
@3x14159265
Horizontal Slider
@3x14159265
“Hardcoded” commands Keyboard buttons Horizontal inline results
@3x14159265
Vertical inline results Inline buttons Inline paging
@3x14159265
Vertical inline results Inline buttons Inline paging
“HorizontalSlider”
@3x14159265
@3x14159265
botfather.me
@3x14159265
Resources
● https://orat.io/blog
● http://www.businessinsider.de/the-messaging-app-report-2015-11?
r=US&IR=T
● https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.
pkaqk2r7h
● http://www.statista.com/statistics/263795/number-of-available-apps-
in-the-apple-app-store/
● http://blog.appannie.com/understanding-global-messaging-app-user/
● http://a16z.com/2015/08/06/wechat-china-mobile-first/