Messaging fundamentals
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MESSAGING FUNDAMENTALS
@topgold #LITmw
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I’M BERNIE GOLDBACH.TEACHING CREATIVE MULTIMEDIA
AT LIMERICK SCHOOL OF ART & DESIGN
@topgold #LITmw
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WRITING WELLMAKES THINGS ACCESSIBLE.
@topgold #LITmw
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This #LITmw presentation reflects on the ways messages can be effectively transmitted, distorted, received, processed, post-processed and retransmitted.
We know:
-- To #create is to reach the highest level of achievement in multimedia.
-- Written records preserve the integrity of important messages.
-- In our crowded messaging environment, interference happens regularly.
-- Artefacts often enjoy strong second lives when reimagined.
@topgold #LITmw
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THE BASIC FLOW OF MESSAGING
-- #create-- Compress-- Transmit-- Syndicate-- Amplify-- Modulate-- Interference-- Traverse Skip Land-- Receive-- Process-- Post-process-- Retransmit-- Reimagine
It starts with creating and often comes full circle with reimagination.
@topgold #LITmw
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#CREATE
-- To make.-- To cause.-- To produce.
The most effective media writing often evolves from the most creative work, geotagged as in #Clonmel.
@topgold #LITmw
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COMPRESS Reduce the message to remove disparate extracts.
Listeners appreciate a reduced dynamic range between noise and quiet.
@topgold #LITmw Image by Jodi Henry.
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TRANSMIT
Clear signals reach farther.
@topgold #LITmw Image by Norah Carmody.
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SYNDICATE
Effective syndication powers our connected information streams.
Tumblr makes it easy.
@topgold #LITmw
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AMPLIFICATION
Clever tactics make effective use of limited half lives of new media messages.
@topgold #LITmw Image by David Durand.
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EFFECTIVEAMPLIFICATION
GaggleAmp is the most effective message amplifier I have seen.
@topgold #LITmw
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MODULATION
Some written signals gain strength in amplifying the traditional reach. Other signals strengthen by increasing their frequency of publishing.
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FREQUENCY
Recurring hashtags like #edchatie produce a community response based on their frequency of use.
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INTERFERENCE
-- Alters.-- Modifies.-- Disrupts.-- Shifts.-- Ripples.-- Moderates.
In a crowded media space, you need to leverage interference.
@topgold #LITmw
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INTERFERENCE
Often upsets because it blocks or delays message flow.
@topgold #LITmw Image by Natalia Faria T Cardosa.
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SKIP LAND
We live in Skip Land. But may not know it.
@topgold #LITmw Image by Franciele Rosario.
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RECEIVE
-- Often by sentinels.-- Sometimes by subscription.-- Displayed in different formats.-- May not be attributed.-- Could be embedded content like List.ly for #Clonmel.-- Might be scraped.-- Could be part of a bundle.
What you write may not be what is received.
@topgold #LITmw
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PROCESS
For consumption.For action.For archive.
To create your own story.
@topgold #LITmw Image by Daniel Gonzalez.
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@topgold #LITmw
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POST-PROCESS
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For reuse as a separate multimedia element.
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RETRANSMIT
-- Reblog.-- Share.-- Favorite.-- Like.-- Comment.-- Promote.-- Curate.-- Exhibit.-- Commission.
Often the ultimate kudo.
@topgold #LITmw
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REIMAGINE.
@topgold #LITmw
Powerful channel when converted to audio.
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REIMAGINE.
@topgold #LITmw Image by Daniel Gonzalez.
Sometimes ideas emerge from slivers of inspiration.
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#OCTAVERMUSIC REFLECTIONS
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Details in the Audio Community on Google Plus and inside Audioboo clips.
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FLICKR ACTIVITY STREAMS
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Watching #Clonmel and #LSAD-clonmel.
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ESSENTIAL APP
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YOU ALSO NEED TO BE ON GOOGLE PLUS.
[PRIVACY]
@topgold #LITmw
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TUMBLR IS A SCRAPBOOK.
@topgold #LITmw
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GETTING STARTED
-- Write down an honest thought.-- Forget about assessment.-- Revisit snippets from friend.-- Listen to others.-- Reflect about your past actions, decisions and learning events.-- This takes practise.
Everyone can write. But good writing takes practise.
@topgold #LITmw
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LOOK FOR THE NARRATIVE.
-- Why did it happen?-- Who was there?-- When did it unfold?-- Where were you?-- How does it fit in?-- What was said?
The segues are the glue.
@topgold #LITmw
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CONCLUSIONUSE THE WRITING TOOLS YOU’RE CARRYING.
@topgold #LITmw
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CIRCLE ME.OR FOLLOW ME @TOPGOLD.
@topgold #LITmw
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LET’S CONNECT AND SHARE.
@topgold #LITmw
Bernie.Goldbach AT LIT.ieInsideView.ieBit.ly/mw-document01