Emerging Technologies

Messaging:Challenges & Solutions

Eddie BorgesCommunications Director / PIO

NYS Office of Children and Family Services (OCFS)

NIELSEN US MEDIA MARKETS

1. NYC         (7,433,820)* 51. Buffalo   (631,120) 57. Capital District                    (556,750) 80. Rochester                    (390,580) 81. Syracuse                    (388,000)

93. Burlington Plattsburgh                        (331,320) 157. Binghamton                        (138,390) 169. Utica    (106,280) 175. Elmira   (96,090) 177. Watertown (94,960) * TV Households

Challenges                

• Controlling Message      • Delivering Message

 

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 o Websiteo Wikipediao YouTube

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 o Websiteo Wikipediao YouTube

 • Web 2.0 toolbox

 o Case Study 1    

Bridges to Health

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 o Websiteo Wikipediao YouTube

 • Web 2.0 toolbox

 o Case Study 1     Bridges

to Health YouTube

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 o Websiteo Wikipediao YouTube

 • Web 2.0 toolbox

 o Case Study 1:      

Bridges to Health YouTube Itunes

First Month: 

10,000 hits!

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 o Websiteo Wikipediao YouTube

 • Web 2.0 toolbox

 o Case Study 2: 

Transforming     Juvenile Justice

CAVEAT

Web 2.0 Tools are not to be used to replace proactive communications, but to complement them.

Challenges                Solutions

• Controlling Message      • Delivering Message

• Search Engine Marketing & Optimization (SEMO)

 o Websiteo Wikipediao YouTube

 • Web 2.0 toolbox

 o Case Study 2: 

Transforming     Juvenile Justice Wikipedia YouTube Facebook

Why Facebook?

Web 2.0: Looking Ahead @ OCFS

• Optimize Facebook • Website Redesign

 • Further Exploit YouTube 

 • Explore Hulu

 • Experiment with Google Wave

 • Implement Instant Messaging & Texting

 • Increase Agency Transparency

  

edwardborges@gmail.com