MessageGearsSocialTrigger

We’re listening, are you?

R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu

OverviewProject

MessageGears

• Launched in January 2009• Email delivery solutions provider (EDSP)• In essence:

1. Clients upload the following to MessageGears:a) HTML email template, andb) XML file with customer names and email addresses

2. MessageGears merges the content and uses all available and proper technologies to make sure the emails get delivered

ProjectTasks

1. Research MessageGears and its services2. Research market and social media technology3. Brainstorm social-media-leveraging service4. Validate and select primary concept5. Identify potential privacy issues6. Develop service description and pitch7. Identify next steps

MarketReviewSocialMedia

facebookflickrgooglelinkedIntwitteryouTube

ConsideredPlatforms

SelectedPlatform

If facebook was a country…

1. China2. India3. United States4. facebook5. Indonesia6. Brazil7. Pakistan8. Bangladesh

ImpressiveNumbers

83%

20%

of U.S. companies use facebook

of the U.S.’s marketing budget will be spent on social media over the next 5 years

40% of facebook users become fans of company brands or services

25% of all Internet pages viewed in the U.S. are facebook related

MoreNumbers

78%

14%

of consumers trust peer recommendations

trust advertisements

TechnologySocialMedia

SocialTechnology

FacebookPlatform

SocialMediaEnhancedEmailBasicConcept

That’s all you need.Now it’s MessageGears’ turn.Your customer is part of it. So are his friends.MessageGears then builds a custom email for your customer and makes sure it gets delivered.If you are, you can add a nifty little Facebook Login script……which allows your customer to sign in with his Facebook account while you collect basic information about him.

Okay.Simply upload your standard HTML email template and your Customer’s ID in an XML file.MessageGears connects to Facebook and builds a list of friends based on relevant criteria. Customer suggestions are your ticket to the greater social network. That email contains social media enhanced content like this Suggest box.Are you?Each selected Friend immediately receives an encouraging email from your customer.With each Friend that joins your network the cycle repeats and your direct market grows.Let’s say you have a company. And you have a customer.Which looks a bit like this.Your customer talks to you. And you talk to your customer.Now . . . your customer has some friends. And you’d like to talk to them.But you can’t. Because you don’t know them. And they don’t know you.And, frankly, you don’t know your customer that well either.Ready to learn more? Visit messagegears.com now.But wait, there’s this thing called Facebook. It’s a social network.

emai

l tem

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tml)

cust

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id (x

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friendsuggestions

cust

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nd d

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e email

+ recomm

end to friends

email“like” suggestions

social network

MessageGears is your social media enhanced message delivery solution provider.

SocialTriggerAdvancedConcept

Okay,That’s great! Now, how do you get in on the action?Well, you could monitor the daily activity of all of your Customers . . .And I bet you’d like to be that guy.Don’t worry. MessageGears has a solution.MessageGears’ SocialTrigger system monitors your Customers’ activities for you.SocialTrigger notices.SocialTrigger automatically pulls a targeted email template from your collection,Adds Customer-specific information,And delivers an email at the height of Customer interest.So you’re using MessageGears to connect with your Customer and his friends.And they’re doing their social networking thing.And when your Customer posts anything related to your product,Which also happens to be when most customers make purchases!Ready to learn more? Visit messagegears.com now.

SocialTriggers

• Posts• Activities• Interests• Music• Books• Movies• Television• Likes• Albums (titles)

• Groups• Statuses• Links• Notes• Events• Inbox• Outbox• Updates• Check-ins

PrivacyOutlookSocialTrigger

DISCLAIMER: TI:GER students are not licensed to practice law. While they have done their best to provide accurate information, MessageGears should not rely on the following legal research or suggestions. MessageGears should seek guidance from a licensed attorney.

LegislationInitiatives

federal• Bills are circulating through

Congress– Require companies to disclose

information they track about users– Requiring an ability to universally

opt out of being tracked

• President Obama has recently announced a task force and head position to serve as online privacy watchdog

• FCC & FTC maintain majority of regulatory authority

states• Afford some additional

protection for privacy breaches

foreign laws

• May apply to non-U.S. users

PrivacyPolicies

facebook• Signing up for Facebook =

consent to privacy policies• Stricter policies for platform

applications– Advertising restrictions– Limitations on using user data

twitter• Non-restrictive privacy

policy

• Stricter policies for platform applications– Consent-in requirement

google buzz

MovingForward

monitor legal landscape• Social media legislation is

forthcoming• Privacy policies change

frequently

re-evaluate• Implementation method

may invoke different privacy policies

• Different platforms have different privacy policies

WrapUpSocialTrigger

ProjectSummary

• Enjoyed working with Greg Smith and the MessageGears team

• Required more upfront research than anticipated• Privacy and other social media policies complicated,

somewhat unclear, changing, specialized vocabulary• Facebook data integration is heavily controlled by

Facebook and challenging to proof of concept• SocialTrigger concept appears feasible and valuable to

existing MessageGears’ clients• Would like to continue project in spring semester

NextSteps

1. Proof of concept2. Business model3. Platform development4. User interface5. Marketing

MessageGearsSocialTrigger

We’re listening, are you?

R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu