Merit Direct 2009
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Transcript of Merit Direct 2009
Lois K. GellerPresident
How To Get Tons of Free Advice For Your B2B Efforts
1400 Marina DrHollywood, FL 33019
[email protected](646) 723-3231
Sreengrqab Linkedin Logo here
While preparing for this speech
I decided to ask the question on…
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1.The Most Professional Website
2.Solicit referrals from former clients
3.Get to people in “high places” - Jerry Shereshewsky
4.Prospects for new business
Why LinkedIn ?
While preparing for this speech
I decided to ask the question on Linkedin.com
Question
•Barry Blumenfield•To reconnect with friends and associates•To prospect for new business contacts•To solicit referrals from former clients
•Jerry Shereshewsky•I have become the #1 LinkedIn fan•I have made very senior level introductions at more than a dozen major advertisers/ marketers
•Jennifer Schaus•I spent some time and joined the maximum number of groups related to my B2B business•I also leverage the answers section to provide advice•This “strategy” has worked well as I have converted a few businesses into paying clients.
•Jodi Cross•It is reconnected me with past associates
Answers
Answers
•Barry Epstein•I’ve found it very valuable to identify contact starting points within organizations•I’ve even started my own group and designed a logo – United Epsteins of the World
•Dan Austin•I communicate events, speaking engagements or actions or searches
•Pam Johnson O’Connor•We created a special conference group there and used it to preview conference highlights
•Mark Amtower•Identify your best (company) customers, then look them up on LinkedIn•Next step would be to reach out to these people directly•Hope this helps – and yes, quote me – I’ll be in the audience
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Creating A Poll
• You can Twitter about Them
• Mention on LinkedIn
• Show then on LinkedIn
Creating Social Media Polls
Why Should I Tweet…
1.To connect with people everywhere
2.Learn new things -Business, Health, Organization
3. Build relationships
4. Magic!
So this is what Twitter is all about: making friends.
Why Should I Tweet…
• You see it is a dialogue
• It is daily
• Keeps you in front of your market
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Do you have a Facebook presence?
Marketing Profs
Checkout
The Forums!
Post Your Presentation Online
When you are asking questionsin these areas:
1. Be Specific
2. Be Short
3. Show your gratitude
Online Etiquette
• Search keywords, images, videos, news, maps, etc.
• Setup as a homepage
• Get and link all your emails to one place
• Get your business noticed on
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Get Your Business On Google Search
How do I choose which one to use? Which one works better for you?
The Choice Is Up To You!
Social Media Game
1. What is RT mean?
2. Is “Twellow” a bird of some kind?
3. On if you want to find people in a sector (small business marketing), where do you go?
4. Where do you ask questions on LinkedIn?
5. What brands stand out in Social Media? Do yours?
Blogs
READ MORE BLOG POSTS: www.joyofdirectmarketing.com*
www.realestaterelish.com
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www.gutsofaburglar.com
LOIS’S FAVORITE BLOGS:•Seth Godin’s Blog•Mashable – Social Media Blog•Lifehacker.com – way to live better on less•Copy Blogger•Duct Tape Marketing Blog•Marketing Sherpa•Dosh Dosh•eMarketer•Marketing Pilgrim
MarketingProfs.com
Check Out Mash
Info.4imprints.com
Where is my Hat!
Email Marketing
Email Marketing: Create a Campaign & Receive Feedback
Business Directories
Search: Marketing
on
So how can you use the internet better
1. LinkedInFor help (Devil Boy), advice, Job hunting
2. Twitter
3. Facebook
4. eCademy
5. SlideShare
6. MarketingProfs
7. Search: Google, Yahoo
8. Blogs• Higher on search• People get to know you better
9. Email marketing
10. YouTube
So how can you use the internet better
As a dandelion
Think of the web in a new way…
You use all of these free resources and blow on the dandelion.
All those little seeds will begin to grow and build your business, Big Time!
Lois’s Sermonette
As in all marketing,Create your own social media strategy
Come up and give me your business card and I’ll add you to our Tip of the Week
1400 Marina DrHollywood, FL 33019
[email protected](646) 723-3231
Lois K. Geller President
Thank You