Leveraging Advanced Facebook Advertising

10.09.15

SOCIAL MEDIA

@sarahndippity

AD EVOLUTIONFacebook first launched advertising in 2005

Revenue reached $8.4 billion in 2015

Ads became dynamic and cost effective

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Interest Based Targeting

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Advertising Options

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UTM Codes

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Building Website Click Ads

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General Targeting Options

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Specific Targeting Options

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Specific Targeting Options

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Dayparting

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Launch Ads

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Reporting: Ads Manager

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Reporting: Google Analytics

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Progressive Ad Objectives

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Offer Claim Ads

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Local Awareness Ads

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Video View Ads

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Convert Customers

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Conversion Pixels

1. Custom Audience Pixels

2. Conversion Tracking Pixels@sarahndippity

1. Custom Audience Pixels

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Types of Audiences

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Website Traffic

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Website Traffic

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Create Ad Just For Them

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Lookalike Audiences

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Building a Lookalike

Optimize for Similarity

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2. Conversion Tracking Pixels

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Types of Conversion Tracking

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Lead Generation PixelGenerate More Newsletter

Email Signups

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Create Lead Generation Ad

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A Lead Generation Ad

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Conversion Reporting

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Conversion Reporting

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Audience Insights

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Audience Insights: Demographic

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Audience Insights: Location

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New Custom Audience PixelOne Pixel To Track Them All

Build Custom Audiences from your website

Optimize ads for

conversions

Track conversions back to ads

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Dark Posts

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Unpublished (Dark) Post AdsWhy Use Them?

Customize Targeting

Split Test Ads

Avoid Spamming

Discover New Prospects

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Creating a Dark PostUsing Power Editor

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Creating a Dark PostUsing Power Editor

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Creating a Dark PostUsing Power Editor

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Creating a Dark Post Ad

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Creating a Dark Post Ad

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Key TakeawaysCombine different objectivesExperiment with ads

Identify your audience

Track ROI

Continue to refine

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