For professional clients / qualified investors only

Mergers/Acquisitions: Strategic Communications Planning Focus On Our People

Stacy Quinn, Director, Internal Communications

April 8, 2015

BlackRock is the World’s Largest Asset Manager

Our mission is to create a better financial future for our clients by building the most respected investment and risk manager in the world.

• $4.655 trillion in assets under management (AUM)

• 12,200 employees in more

than 74 offices

• Clients based in more than 95 countries

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Emotional Impact

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Know your audience and create targeted communications

Audience Emotional Impact

In-scope employees: Might lose their jobs Uncertain future Nervous about finding a job quickly due to financial crisis and growing unemployment rate

Out-of-scope employees: Keeping their jobs Lose colleagues, friends (in-scope positions) Nervous about support on campus Concerned about potential job overlap and job security

Employees relocating cross-country in either direction Unfamiliar work environment Moving family to new home, state Financial concerns about relocation Anxiety about job loss if they reject relocation offer

In-scope managers Faced with their own uncertainty, but need to remain strong for their team and provide support, information

In-scope employees, nearing retirement age Uncertain future Need help navigating benefits and financial planning Mixed emotions: Nervous/excited about the change

Long-time employees Feeling a sense of “loss” and fearing change Don’t know where to start Need help moving on

Manufacturing employees Clear timelines about manufacturing closure

Survivors: In-scope and receive jobs in new organization Survivor’s guilt Need to adjust to new environment Nervous about the future

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Be creative and make a connection

Show employees how their work makes a difference

• Presented compelling patient story at Town Hall

• Hosted a book signing so employees could interact with patient and receive a copy of her book

• Invited employees who work on the medicine to have lunch with the patient

• Recorded video to highlight on video screens throughout campus

• Promoted event with articles, posters, tent cards, e-mail messages

• Displayed signed artwork from Stacy’s book in lobby

Show employees how their work makes a difference

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Give people the opportunity to be part of the conversation

• Q&A site• Events• Rounding• Blog

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Survey says….

91% confident that the company would be successful in the future

92% were proud to work for the company

86% would recommend the company to others as a great place to work

Thank you!