Mercury Performance

Advertising CampaignHannah Myers

Target Market

Domestic market, the entire USA - Home Market of the Midwest

reasonably priced shoeconsumer promotions = ☺customers

What motivates our customers?

Logo Design

Print Advertisement

Email Blast

Webpage Design

Radio Advertisement

Want to maintain same repetition in the theme as the other advertisements.

Motivates the customer

Demonstrates that we are company that values quality and performance in the design

Conclusions

Want a campaign that appeals to an avid runner, the hobby runner, and the no runner

Is price sensitive for our Domestic Market (offer consumer promotions)

Is colorful and fun

Appeals to the customers sense of adventurism and curiosity

Represents our parent company