From the services we offer our merchants to popular community events, the work of NHEMA and our 23 members has been widely heralded for its positive impact on the East 125th Street Retail Corridor. Working with city agencies, non-profits, community members and merchants, we are helping create vibrant and successful businesses that serve the communities of East Harlem.

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New Harlem East Merchants Association

“Working to to enrich the quality of life on the east side of 125th Street by engaging in creative initiatives to improve the appearance, safety, vitality and customer appeal of the area”

Supporting the Community

The success of merchants in East Harlem is integrally tied to the vitality and vibrancy of the communities that surround them. For this reason, NHEMA is actively working to create, fund and sustain a variety of events and programs that benefit those who live in East Harlem. These efforts include:• Uptown Grand Central, a weekly

farmer’s market that sells much needed fresh seasonal fruits and vegetables from June to November

• Holiday Cheer, every year, NHEMA installs festive lights and opens a block to hold a family-friendly holiday street festival

• Fired Up Fridays!, a 2014 summer concert series bringing music and dance to East 125th Street

Contact: New Harlem East Merchants Association

2080 Lexington Ave New York, NY 10035

Telephone - (212)410-2751Email - info@nhema.com

Board of DirectorsSylvia Caldwell ChairPrincess Jenkins Vice ChairNina Demartini-Day SecretaryQualim T. Sterling TreasurerHolley Drakeford DirectorStacy Buchanan DirectorJim Ratti DirectorJaritza Taveras DirectorEvan Kashanian DirectorDesander Mas Director

Who We AreSince its inception in 2013, NHEMA has worked with business owners, area workers, property owners, residents, and community members to collaborate and improve the area for those who live and work in the diverse and vibrant community that surrounds East 125th Street in East Harlem.

What We Have Been Doing for Our MerchantsNHEMA has initiated numerous programs aimed at directing business to our merchants and improving customer experience along the East 125th Street retail corridor. These projects are undertaken with the goal of directly benefiting our merchants and the people they serve. Here are a few we are particularly proud of:

• We have sent out mailers to 5,000 residents promoting NHEMA merchants.

• We have produced professional videos profiling NHEMA members which are used to promote these merchants

• We conducted a comprehensive survey of people who shop along the East 125th Street corridor and, using this data, produced an insightful, data-rich report on customer experience.

• We have just launched a mobile marketing campaign to raise awareness of NHEMA merchants and offer discounts at their stores.

• Collaborating with the Horticultural Society and over 50 volunteers, we planted trees, daffodils and perennials along East 125th Street, greatly improving the street’s aesthetic appeal and making NHEMA merchants’ storefronts more enticing.

• We send out a weekly newsletter highlighting news, stories and sales from our merchants.

Street Cleaning

Since January 2014, we have been working with Association of Community Employment to employ homeless individuals to clean the streets from 3rd Avenue to 5th Avenue between East 124th and 126th Street. Since the program’s inception, over 25,000 bags of trash have been picked up and, after receiving valuable job experience and training from ACE, 18 of the homeless street cleaners have gone on to secure full-time employment. This means less trash in front of our merchant’s stores and a more pleasant customer experience on East 125th Street.