Merchandising for Channel Sales
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Transcript of Merchandising for Channel Sales
![Page 1: Merchandising for Channel Sales](https://reader038.fdocuments.us/reader038/viewer/2022110310/55a56cb11a28ab7f7b8b46b0/html5/thumbnails/1.jpg)
EBL
Channel Based
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Empowering EBL 75 Alliances and 39 ZIP partners.
Eastern Bank Ltd. - Signature, Platinum & Gold Credit Card Alliance Partner enlargement and exclusive branding placement with the highest customer engagement.
Introduce new channel.
Improve this Communication Materials
Highest Quality customer visibility
Exclusive way to engage People.
Value addition in overall process.
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Electronics And home appliance , Computers and
mobile
Travel and tourism
Life Style Furniture
EBL ZIP
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Health & Beauty Care
5
Life Style
16
Hotel & Resort
13
Restaurant
29
EBL Alliance
75
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Exclusive Communication Materials Placement.
Exclusive Brand Experience.
TG wise Fragmentation channel.
Introduce new channel
Acquire channel outlets.
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EBL Card
Alliance Privilege
Super Premium
Premium
ZIP
Regular
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HoReCa and Key Accounts
Restaurant and Café
Lounge / Bar
Hotel and resort
Modern trade
Life Style
Health & Beauty Care
Jewelries and
accessories
Fashion stores
FurnitureHome Décor
Automobile
Electronics & Home Appliances
Mobile Computers and
TechnologyHome App
Electronics & Home
Appliances
Life Style
HoReCa and key account
TG Visit
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Cu
sto
mer
Vis
it F
req
ue
ncy
Super Premium
• 1. BTI
• 2. ELECTRO MART LTD
Premium
• 1. Barun bangladesh
• 2. Rangs Electro
Regular
• 1. Transcom digital
• 2. Esquire electro
Super Premium
• 1.Executive Machine
• 2. I center
Premium
• 1.Gadege and gear
• 2. Ideal Celular
Regular
• 1. Samsung Smart Café
• 2. Nokia Smart Café
Super Premium
• 1.Executive Machine
• 2. I center
Premium
• 1.Gadege and gear
• 2. Ideal Cellular
Regular
• 1. Samsung Smart Café
• 2. Nokia Smart Café
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Hotel and resort
Restaurant and Café
Lounge / Bar
Modern trade
Super Premium
• 1. West Inn
• 2. Dosai Resort
Premium
• 1. Six season
• 2. Jamuna Resort
Regular
• 1. Tropicana Daisy
• 2. Rangamati resort
Super Premium
• 1. Prego
• 2. Saltz
Premium
• 1. Salt
• 2. Cilantro
Regular
• 1. Pizza Inn
• 2. Café Mango
Super Premium
• 1. Lavender
• 2. Dhally
Premium
• 1. Agora
• 2. Mina Bazar
Regular
• 1. Swapno
Super Premium
• 1. Radisson Cigar Bar
• 2. Bellagio
Premium
• 1. Miraj
• 2. Mynt
Regular
• 1. Blue Moon
• 2. Petruss
Cu
sto
mer
Vis
it F
req
ue
ncy
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• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.
HotelSuper Premium
Counter Top
Magic mirror
Click Here to View the video
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• Super fine Places. • Gorgeous Ambience.• Expensive • Good Experience.• Market Leader
Home AppPremium
EBL TVC
Magnetic Sticker
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• Hygienic Places. • Good Ambience.• Expensive • Premium Experience.
HotelPremium
Menu Branding
Counter top
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• Hygienic Places. • Good Ambience.• Reasonable price.• Hangout and dating place. • Premium Experience.
HotelRegular
Branded Key
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• Natural Place . • Beautiful Ambience.• Expensive • Perfect Holyday Place.
ResortRegular
Take away printed photo with branded
frame
Branded table
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• Natural Place . • Very Beautiful Ambience.• Very Expensive Expensive• Perfect Holyday Place.
ResortPremium
Branded Towel
Branded Towel
Branded Games tools
Counter top
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Restaurant Super Premium
• Super fine Places. • Gorgeous Ambience.• Very Expensive • Premium Experience.• Exclusive on the Trade
EBL branded Napkin
EBL Branded Take away Counter Top
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• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.
Restaurentregular
Counter TopBranded Phone Charger Point with a temporary
lock system
Branded cutout
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• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.• Exclusive
Café Premium
seasonal Uniform Of HoReCa employee
Counter Top
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• Hygienic Places. • Exclusive Ambience.• Very Expensive • Full dinning place .
Restaurant Super Premium
Fork-knife Wrapper
Counter Top
Branded customized table
talker
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• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.
LoungeSuper Premium
Branded Menu
Branded Glass
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Mega ShopSuper Premium
• Hygin• Good Ambience.• Expensive • Perfect Place for grocery
shopping .
Floor Branding
Display Talker like magic Mirror
Counter Top
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• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.
Mega ShopPremium
EBL Branded Wrapping for serve or take away
Counter Top
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• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.
Café Regular
Billing booklet
Coffee Coaster
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• Most Premium Place Places. • Exclusive Ambience.• Very Expensive
Café Super Premium
Whisky Glass Coaster with
different Communications
Branding with
massages
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• Natural Place . • Beautiful Ambience.• Expensive • Perfect Holyday Place.
ResortSuper Premium
Branded Cutout
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• Super fine Places. • Gorgeous Ambience.• Very Expensive • Premium Experience.• Exclusive on the Trade
Home AppPremium
Joint Venture Branding
Joint Venture Branding
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• Super fine Places. • Gorgeous Ambience.• Very Expensive • Premium Experience.• Exclusive on the Trade
Mobile & TelcoSuper Premium
Spec Holder
Branded Spot Light
Pyramid Dangler
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• Good Ambience.• Less Expensive • Popular to youth .
Mobile & TelcoPremium
Spec Holder
Spot Light
Counter top
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• Good Ambience.• Less Expensive • Popular to youth .
Mobile & TelcoPremium
Spec Holder
Spot Light
Counter top
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Regular Businessland IDB Bhaban
• Good Ambience.• Less Expensive • Perfect Hangout Place.
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Home Décor
Furniture
Automobile
Jewelries and accessories
Health & Beauty Care
Fashion storesC
ust
om
er V
isit
Fre
qu
en
cy
Super Premium
• 1. BTI home Deco
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1. Executives Motors
• 2. Rangs Motors.
Premium
•1. Haq’s Bay Cars
Regular
•1.SalSabil Cars
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• Good Ambience.• Most Expensive • Super Car Show room .
Auto MobileSuper Premium
Magic mirror
Click Here to View the video
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• Good Ambience.• Less Expensive • Perfect Hangout Place.
Health & beauty Premium
Branded magazine
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• Good Ambience.• Less Expensive • Perfect Hangout Place.
Fashion Store Premium
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• Good Ambience.• Less Expensive • Perfect Hangout Place.
Fashion Store Premium
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Made up Stand with Key Communication of EBL ZIP / Cards
Comedy/ Story perform engagement
Direct Communication At Channel
Awareness & engagement
Trail Experience Create Customers
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Thank You