About the CoMpany Mercedes-Benz ranked among the top

global premium car brand Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered in

Stuttgart, Germany. Leader in luxury automobiles, buses,

coaches, and trucks. Multinational division of the German

manufacturer Daimler AG

Story so far. . . Mercedes Daimler AG 1885

Mercedes-Benz AMG Vision Gran Turismo. 2013

Our DNA

Market in IndiaMercedes-Benz regained its leadership in the Indian luxury car market in 2015 after six years, edging past rival Audi with a lead of over 2,300 units. BMW, the third luxury German brand, finished the year at the No. 3 slot. After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter. Among the Top-3 luxurious car maker. Car ranges from 21 Lacs to 6 Crores

Innovation & R&D Mercedes-Benz pioneered a system called

Pre- Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally

Mercedes-Benz was the first to introduce pre- tensioners to seat belts, ESP.

Airbags were first introduced in the European market, beginning with model year 1981 S-Class

SWOT Analysis STRENGTH 1. Mercedes Benz has a strong brand value and global leader in premium cars.

2. Lack of capital constraints.

3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes.

4. More than $12bn allocated for R&D.

5. Strong presence in motor sport under McLaren Mercedes.

6. Manufactured and assembled in over 20 countries across the world.

7. Mercedes holds patents on the majority of safety features.

WEAKNESS

1. HIGH MAINTENANCE COST OF MERCEDES BENZ CARS.

OPPORTUNITIES

1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE2. TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND3. FAST GROWING LUXURY AUTOMOBILE MARKET & INCREASED INCOME

THREATS

1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD2. EVER INCREASING FUEL PRICES3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS

OUR COMPETITORS 1. BMW

2.Porsche

3.Audi

4.Volkswagen

5.Jaguar

6.Ferrari

7.Aston Martin

8. Volvo

Mercedes-Benz in Formula One Mercedes-Benz is currently involved in Formula One,

running the Mercedes AMG Petronas Formula One Team, a Formula One racing team, based in Brackley, United Kingdom, using a German licence. Mercedes-Benz had competed in the pre-war European Championship winning three titles, and debuted in Formula One in 1954, running a team for two years.

After winning their first race at the 1954 French Grand Prix, driver Juan Manuel Fangio won another three Grands Prix to win the 1954 Drivers' Championship, and repeated this success in 1955 when he won the second title for Mercedes-Benz. Despite winning two championships, Mercedes-Benz withdrew from motor racing in response to the 1955 Le Mans disaster, and did not return to Formula One until rejoining as an engine supplier in association with Ilmor in 199.