Meramec Regional Planning Commission Broadband Study Findings
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MERAMEC REGION BROADBAND REPORT
Regional Technology Planning Team Report
August 2011
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RESIDENTIAL STUDY BACKGROUND
Survey mailed June 2011
4000 homes randomly sampled.
470/12% returned.
400 returned surveys analyzed
Provides margin of error of ± 5 percentage points
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RESIDENTIAL STUDY: WHO RESPONDED
County % of Total respondents County pop as % of
Meramec Region
Population
Crawford 9% 12%
Dent 5% 8%
Gasconade 16% 7%
Maries 6% 5%
Osage 22% 7%
Phelps 16% 22%
Pulaski 14% 26%
Washington 7% 13%
3 5% indicated other or a county outside of the region.
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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Age
Range 20-95, Mean=58
Household Income
$5700K to $200K,
Mean=$54,730K
10% “Rent”
94% White
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
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KEY ISSUES: AVAILABILITY & SPEED
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KEY ISSUE: CHOICE
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APPLICATIONS (RESIDENTIAL)
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RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND
ACCESS
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BUSINESS STUDY BACKGROUND
Online survey available from:
April 2011 to July 2011
103 local businesses responded
16% were satellite offices
23% had satellite locations
32 questions about broadband or high-speed
Internet services in the Meramec region
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BUSINESS STUDY – RESPONSES BY COUNTY
By County:
Crawford 7%
Dent 7%
Gasconade 7%
Maries 5%
Osage 8%
Phelps 42%
Pulaski 8%
Washington 15%
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EMPLOYEE BUSINESS SIZE
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BUSINESS CATEGORIES
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DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
Do you have Internet service at your business?
NO =4% Yes = 96%
Lack of availability and cost were the two
reasons cited for not having Internet service.
100% indicated they would subscribe as soon
as broadband was available.
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CURRENT INTERNET PROVIDER
Top 5 Mentioned
Fidelity
CenturyTel
Socket
AT&T
Embarq
Service established 1990’s-2011
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TYPES OF INTERNET CONNECTIONS
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WHY NOT BROADBAND?
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BROADBAND SERVICE RATINGS
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SUPPORTED INTERNET APPLICATIONS
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HOW IMPORTANT
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92% said would be beneficial if broadband capacity were improved in
the region.
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COST OF SERVICE
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ONLINE BUSINESS SURVEY
44 businesses had other comments about broadband service availability in the region. Some included: A must for rural areas.
Federal government must help improve infrastructure.
Cities should develop networks.
Low interest loans to private sector to incent them to build rural areas.
More competition is the key.
Unsatisfactory business climate.
Improve residential too, because our customers can’t always access our product in Missouri.
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INDIVIDUAL SECTOR DATA
Agriculture
Economic
Development Sector
Energy Sector
Environment Sector
Healthcare Sector
Higher Ed Sector
K-12 Education Sector
Library Sector
Local Government
Public Safety
Tourism
Workforce
Development
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MAPS
Review maps provided by State of Missiouri
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BROADBAND PROVIDERS RESPOND
Feedback on data and current initiatives from
broadband providers.
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BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise
It provides specific guideposts and pathways to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
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BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases:
Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.
Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.
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SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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SWOC ANALYSIS
Phase 2: cont’d
The analysis should cover a wide range of issues
including those centered on:
residential, business and institutional broadband availability
and adoption,
whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
potential upgrade and expansion possibilities,
reliability of existing networks,
related matters.
Providers are asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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SWOC ANALYSIS
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SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.
In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
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BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband
adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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Additional Discussion
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Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Follow us on Facebook and Twitter
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THANK YOU FOR
YOUR PARTICIPATION
IN THE MERAMEC
BROADBAND
PLANNING PROJECT!
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