Mera Medicare
1
Objective: Create a strategy to increase customer retention (Assignment 3) 1. Mera-Medicare publicity by Merchant: Provide the merchant with Mera-Medicare tags, merchandize etc. to be used in store Merchants need to publicize the use of mera-medicare app/website to its offline customers Keep a quality check on the drugs sold by the merchant to increase customer experience 2. Promotion: Additional Cash back on next purchase instead of direct discounts Referral discounts on making 5 people to register on website 3. Implementing CRM: Use CRM to send offer SMS to the customers Mail the customers on seasonal offers for body care products 4. Service: Preparing a track record on the lead time delivery Improving packaging quality – use of Mera Medicare paper bags Communicating the customer on service improvement – via delivery boys
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Assignment 3
Transcript of Mera Medicare
Objective: Create a strategy to increase customer retention (Assignment 3)
1. Mera-Medicare publicity by Merchant: Provide the merchant with Mera-Medicare tags, merchandize etc. to be used in store Merchants need to publicize the use of mera-medicare app/website to its offline customers Keep a quality check on the drugs sold by the merchant to increase customer experience
2. Promotion: Additional Cash back on next purchase instead of direct discounts Referral discounts on making 5 people to register on website
3. Implementing CRM: Use CRM to send offer SMS to the customers Mail the customers on seasonal offers for body care products
4. Service: Preparing a track record on the lead time delivery Improving packaging quality – use of Mera Medicare paper bags Communicating the customer on service improvement – via delivery boys
