MerCruiser Modular Marine Water Pump

Project

Problem Identified

• Prolong the life of a MerCruiser water pump

• Make a repairable not replaceable pump

• Decrease time in repair shops

• Pump is repairable

• Cheaper to repair than to buy brand new

• Easier maintenance of pump

Benefits Of a Modular Pump

• There are a little over 220,000 MerCruiser V8 engine

made from 1997 till today in the United States*

• Anyone with a MerCruiser V8 made from 97-on

• Marine service shops

* Mediadirection1.com

Market

• Factory made cast brass pump

• Used pumps

Current Products

Product Objectives

• Create a modular water pump based of stock pump

• Retain as many of the original parts as possible

• Replaceable wear plates

• Dependable and low maintenance

Pricing

•Stock pump: $516.58 + $150 labor (Dealer: $309.95)

•Modular pump: $362.75 + $150 labor (Dealer: $217.65)

•Modular pump Center kit: $180.00 + $150 labor (Dealer:

$108.00) Center section, impeller, wear plates & gaskets

•Modular pump kit: 76.05 + $150 labor (Dealer: $45.63)

Impeller, wear plates & gaskets

Prototype

Cast in brass

Complete Product

Business Plan

•Number of units: 10,000

•Raw Material: 4 lbs. @ $1.67 = $6.68, $66,800

•Parts, labor + Fixed costs $65.82 per unit, $658,200

•Total per unit cost: $72.55 @ 10,000 = $725,000

•Fixed Costs First Year:

•Molds & Tooling: ($75,000)

•Rent, Utilities, Marketing & Packaging: ($150,000)

•Total First Year Cost: $725,000

Q&A