MENU%TRENDS%2013% What sHot,What sNot,What...
Transcript of MENU%TRENDS%2013% What sHot,What sNot,What...
MENU TRENDS 2013 What’s Hot, What’s Not, What’s Next?
Presented by Nancy Kruse
The Kruse Company
Menus 2013 Introduc<on
NEW ITEM INTROS HIT RECORD HIGH LEVELS: TOP 250 CHAINS, FIRST HALF 2012 Category New Items LTOs
Entrées 1,640 1,415 Sides 459 137 Appe<zers 410 342 Desserts 397 344 Sandwiches 371 265
Source: Technomic, Inc., MenuMonitor; Menu Innova<on Report
Menu Trends 2013 Agenda
• 5 Menu Must Haves • 5 Menu Newsmakers
5 Menu Must Haves Key Points
ü Freshness ü Flavor ü Premiumiza<on ü Customiza<on ü Miniaturiza<on
What’s Hot? I. Freshness
FRESH LOOK AT LOCAL FOODS % Offering Fine Dining 90% Casual Dining 63 Family Dining 56 Fast Casual 45 Fast Service 28
Source: Na<onal Restaurant Associa<on
Freshness Evolu<on 1. Points of Origin Shari’s Fresh Blackberry LTO
“Fresh Blackberries Grown in Northwest”
Blackberry Pulled Pork Salad
Freshness Evolu<on 2. Grower Iden<fica<on
Burgerville’s Fresh Blackberry LTO
Freshness Evolu<on 3. Grown on Site
HMSHost + Chicago Department of Avia<on’s Aeroponic Garden at O’Hare
What’s Next? Pushback
What’s Hot? II. Flavor Synergy
INFLUENCES ü Ethnic foods ü Chef sensibility ü Sophis<cated palates ü Experimenta<on ü Approachability
Chili’s Pick-‐a-‐Pepper Promo<on
Sweet + Heat: Rubio’s Mango-‐Habañero Ono Taco
• Mango-‐Habañero Pineapple Salsa • Smoky Red Chile Sauce -‐Guajillos -‐Anchos -‐Red Jalapeños
Erbert & Gerbert’s Luna Sandwich
Eau Claire, WI
Sweet + Smoky: Red Lobster’s Maple-‐Glazed Entrée
• Salmon & Shrimp • Wood-‐Fire Grilled • Maple-‐Cherry Glaze
Publix Supermarkets Take Leaf from Restaurants
Sweet + Salty: Red Robin’s Salted Caramel Shake
• Red Hawaiian Sea Salt
Denny’s Caramel-‐Bacon Stuffed French Toast
• Bacon Filling • White Chocolate-‐ Cream Cheese Spread • Warm Maple Syrup • Bacon-‐Bit Sprinkles
Sweet + Savory: Burger 21’s Ahi Tuna Burger
• Caramel Soy • Sriracha • Fresh Avocado • Pickled Cucumber
L’Escale’s Black Cod with Sugarcane Marinade
• Fresh Ginger • Spiced Lobster Broth • Carrots, Onions, Fava Beans
Greenwich, CT
What’s Next? Pucker Up for Sour
INFLUENCES ü Korean Cuisine ü Pickles/Pickling/Fermen<ng ü Vinegar/Vinaigreje ü Greek Yogurt, Feta
Kogi Truck’s Bacon Kimchi Tofu Dog Los Angeles, CA
What’s Hot? III. Premiumiza<on
“Premium” Menu Men<ons On the Rise 2007 2012 69 138 Source: Mintel Menu Insights
Burger King’s Sandwiches
Taco Bell’s Can<na Menu
Created by Chef Lorena Garcia
Fire-‐Roasted Corn Salsa, Black Beans, Cilantro Rice, More
Romano’s Macaroni Grill’s Parmesan-‐Crusted Veal Chop
• Bone-‐in Scaloppine • Prosciujo • Truffle-‐Mushroom Demi-‐Glace
What’s Next? Liquid Assets
Mac McGee’s Steak & Mushroom Pie
• Guinness Gravy
Roswell, GA
What’s Hot? IV. Customiza<on
Pie Five Leads Fast-‐Casual Pizza Pack
Sandwich Concepts Offer Choices…
Melted @ Northern Michigan University
Grilled Cheese Concept: 9 Breads; 5 Cheeses; Many, Many Toppings
…And Yogurt Chains Put Patrons in Charge
Menchies Frozen Yogurt: Mix, Weigh, Pay
What’s Next? Pushback
Umami Burgers Allows No Modifica<ons EARTH BURGER • Mushroom-‐Edamame Pajy • Slow Roasted Tomato • White Soy Aïoli • Truffle Ricoja • Cipollini • Lejuce
Los Angeles, CA
What’s Hot? V. Miniaturiza<on
INFLUENCES ü Shareable ü Grazeable ü Experimentable ü Por<on controllable ü Calorie controllable ü Cost controllable ü Daypart, occasion flexible
TGI Friday’s New Taste & Share Menu
Wendy’s Salad Program
• Entrée Size • Half Por<on • Side Salad
Taco Bell’s Happier Hour
What’s Next? Snacking Na<on
1%
5%
6%
9%
36%
42%
Usually just snacks, nomeals
3 meals, no snacks
3 meals with many snacksbetween
Usually skip or replace 2meals with snacks
3 meals with few snacks inbetween
Usually skip or replace onemeal/day with snacks
WE’RE SUBSTITUTING SNACKS FOR MEALS
Source: Technomic Snacking Occasion Consumer Trend Report
5 Menu Must Haves What’s Not So Hot?
• Poor menu merchandising – Seasonality – Hands-‐on prep – Kitchen exper<se – Flavor enhancements
• Menu inflexibility – Controlled customer control – Por<on op<ons
5 Menu Newsmakers Key Points
ü The Chicken… ü …And the Egg ü Skin in the Game ü Corn Pone ü Greek to Me
What’s Hot I. Chicken Out
POULTRY IN MOTION Increase on Menus 2012 vs. 2009 Items with Poultry Ingredient 12% Chicken Fingers 10 Chicken Wings 19 Chicken on Pizza 26 Chicken Wraps 35
Source: Mintel Menu Insights
Chefs Flock To Chicken Concepts
Bantam & Biddy Pecking Order Atlanta, GA Chicago, IL
Yardbird Miami, FL
Fried Chicken Is Hot
Thomas Keller’s Addendum
Yountville, CA
Fried Chicken Is Really Hot
One Eared Stag’s “Nashville Hot” Chicken Sandwich
Atlanta, GA
Fried Chicken Is Cold, Too
ink.sack Los Angeles, CA
Federal Donuts Philadelphia, PA
Burger Chains Take Flyer on Chicken
McDonald’s Tes<ng Bone-‐In Mighty Wings…
…Spicy McBites Were Summer LTO
40
What’s Next? Bejer Chicken Segment
What’s Hot? Shell Games
INFLUENCES ü Protein packed ü Cost efficient ü Ethnic compa<bility ü Around menu ü Around clock ü Comfort image ü Versa<le prep>>>>>
Chefs Bedeviled By Eggs…
Wayfare Tavern’s Deviled Eggs
• Fried Shrimp • Old Bay Yolks • Bread & Bujer Pickles
San Francisco, CA
…And Chains Like Them, Too
Cracker Barrel’s Grilled Chicken ‘n Fresh Vegetable Salad
With Deviled Eggs, Country Pepper Vinaigreje
Incredibly Edible In Soups… Lijle Donkey’s Sopa de Puerco
Birmingham, AL
…In Salads…
First Watch’s The Poacher
• Spinach • Bacon • Tomato • Avocado
…In Pasta Dishes…
Romano’s Macaroni Grill’s Pasta Carbonara
…And In Pizzas and Flatbreads
Pitire Pizza’s Greens, Egg & Ham
Los Angeles, CA
Del Frisco’s Grille’s Carbonara Flatbread
Eggs Play Well With Sandwiches
Liberty Tap Room & Grill Charleston, SC
Franks ‘n Dawgs Brunch Dog
• Pork Loin Breakfast Sausage • Cobb-‐Smoked Bacon • Fried Egg Over Easy • Maple Mayonnaise Chicago, IL
Rathbun’s Blue Plate Kitchen’s
Croque Madame
Dallas, TX
What’s Next? Egg-‐stra Special Breakfasts
Chicago, IL
Wow Bao’s Breakfast Bao
Newsmakers III Crunch Time
USE OF “CRUNCHY” IN MENU DESCRIPTIONS Year Men<ons 2008 195 2009 201 2010 209 2011 214 2012 226
Source: Mintel Menu Insights
Chefs Have Skin in Game
SKIN IS IN • Chicken: Catbird Seat, Nashville • Salmon: Yusho, Chicago • Pork: The Greenhouse Tavern, Cleveland • Duck: Paris Club, Chicago
Yusho’s Skin Tas<ngs
Some Operators Porkin’ Out
The Alembic’s Hot Dog with Chicharrónes
San Francisco, CA
Smith & Wollensky’s Cracklin’ Pork Shank
• Slow Cooked, then… • …Fried for Crispy Skin • Pineapple-‐Mustard Glaze • Creamy Sauerkraut • Firecracker Applesauce
More Chains Feeling Crunch
Steak ‘n Shake’s Jalapeño Crunch Steakburger
• Pepper Jack • Chipotle Mayo • Fresh Salsa • Jalapeños • Crispy Fried Onions
White Castle’s Crispy Jalapeño Cheese Fries
Taco Bell’s Doritos Locos Tacos
What’s Next? Silky Smooth
Ford’s Filling Sta<on’s Lamb Sandwich with Burrata
Culver City, CA
California Avocado Grill’s Grilled Avocado Caprese
Escondido, CA
What’s Hot? IV. Menus Get Corny
Cracker Barrel’s Shrimp & Grits with Roasted Corn Bread
Elote Goes On and Off Cob
Can<na Feliz’s Elotes Locos Ft. Washington, PA
Velvet Taco’s “Elote Style” Dallas, TX
Corn Dogs Go High and Low
Oakley Bistro’s Shrimp Corn Dogs Truffle Oil Mustard
Indianapolis, IN
Sonic’s Corn Dogs Sweet Corn Bajer
Corn Goes Back to Roots…
Bahama Breeze’s Sweet Peruvian Corn Cakes
• Roasted Pineapple Salsa
…And Corn Goes Mul<-‐Na<onal
The Greenhouse Tavern’s Corn Carbonara
• Creste Noodle • Panceja • Sheep’s Milk Cheese • Black Pepper • Bread Crumbs
Cleveland, OH
Speaking Of Corn
• “Farm to Table” Methods • 100% Estate-‐Grown Corn • Dis<lled Four Times
What’s Next? Veggie-‐rama
No. 7 Subs’ No. 7 Subs’ Roasted Cauliflower Sandwich Broccoli Sandwich Fried Shallots, Romaine, Chutney Mayo Mozz, Thai Basil Pesto, Fried Lemon
What’s Hot? V. It’s Greek to Me
INFLUENCES • Yogurt, yogurt, yogurt! • Med cuisine tailwind • Accessible foods/flavors • Fast casual chains • High profile chefs
Lijle Greek Goes Tradi<onal
• Mousaka • Pas<<sio • Dolmades >>>> • Souvlaki • Avgolemono Soup • Gyros • Spinach Pie • Baklava
Pinkberry Goes Savory
GREEK YOGURT + • Fresh Cucumbers • Sesame Nuggets • Red & Yellow Peppers • Drizzle of Honey & Chili Powder or • Almond Pesto • Sliced Almonds • Tomatoes • Olives • Sea Salt
Other Operators Get to the Greek
BGR/The Burger Joint’s THE GREEK
• Freshly Ground Leg of Lamb • Cumin, Mint, Garlic • Tzatziki Sauce • Feta Cheese
Cheesecake Factory’s Santorini Farro Salad
• Farro • Beets • Cucumbers • Tomatoes • Red Onion • Feta Cheese • Tzatziki • Vinaigreje
Miami Subs Grill’s Mediterranean Gyro Sub
Z Pizza’s Greek
• Feta • Mozzarella • Red Onions • Greek Olives • Tomatoes • Oregano
What’s Next? Eastern Med Street Foods Ro< Mediterranean Grill’s Falafel
• Organic Chickpeas
5 Menu Newsmakers What’s Not So Hot?
• Failure to exploit key trends – Sauces, dressings, condiments – Sides, salads, sandwiches – Small bites, snacks
• Failure to communicate – Take credit – Toot your own horn – Don’t leave money on the table!
Menus 2013
What’s Hot, What’s Not, What’s Next?
ü 5 Menu Must Haves ü 5 Menu Newsmakers
Thank you!