David LeibSeptember, 2011

Team & Advisors

David Leib

CEO & Founder

Ellen Ensher

Advisory Board

Jon Oleinick

Advisory Board

David Levy

Advisory Board

AR Solutions

Web Developer →

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AVP, Corporate Lending, BankUnited (5 yrs) MBA in Entrepreneurship

Specializing in interactive design & development Experience in developing social presence

Ph.D. & Professor at Loyola Marymount University Researcher & established expert in mentoring

Seasoned entrepreneur w/ successful exit experienceMIT & Wharton School graduate

Seasoned business executive (currently SVP, Willis)Lead in building brokerage startup to $35MM in <5yrs

Problem & Solution

Traditional mentoring increasingly inefficientCommunication methods have changed

Speed & efficiency is neededConnecting through an online presence

Macro

Colleges/Universities•Re-engagement of alumni via traditional alumni-to student mentoring

Trade Associations•New members lacking necessary skills & unable to align w/seasoned members

Businesses•Engaging & improving junior talent for succession and retention

Micro

Mentorfly: Creating Accessibility & Reshaping Mentoring

Community •Central location for advocates of mentorship to connect•Detailed user search tools•Ideal mentor/mentee profile creation•Requesting a connection•Shadow users

Platform•Microblog as primary communication method •Abbreviated dialogue via short & pointed messages•“Always Open” line of communication between users•Accumulation of valuable nuggets of information over time creates robust user value

Secret Sauce

Platform•Mentorship for the masses

•Accessibility to mentorship

•Virtual communication driven

•Efficient communication structure

•Patentable platform

Rewards/Recognition•Virtual currency/M-notes

•Product discounts

•Corporate partners

•Leaderboard

Niche•University/college market focus

•Systemized approach

•Established leader in alumni-to-student mentoring platform

•Metrics-driven value adds to schools

Value to UserMENTORS

Personal valueConvenience

Clear expectationSelf-exploration

Giving backSeeing the results

Professional valueLeaderboard

Additional marketing outlet

Personal valueAccess to Mentorship

No costExpanded skills/knowledge

Quality relationshipsGenuine advocates

Professional valueNetworking

Career opportunities

MENTEES

How We Make MoneyREVENUE STREAMS

Primary

Subscription Fees•Colleges/universities

•Trade associations

•Businesses

Secondary

Display Advertising

•Generated from general platform

•Initial revenue from Ad Networks

Market Size – U.S.General Platform Enterprise Platform

Currently*147 Million Social Network Users

By 2013*164 Million

Colleges/Universities6,632

Trade Associations90,908

Businesses (500+ employees)

24,425Growing trend in “knowledge market” via

new sites/features: Quora, Facebook answers, Linkedin answers

**Heaviest use of social networking sites primarily concentrated in markets heavily

influenced by major colleges and universities *eMarketer – US Social Network Users & Penetration 2009-2013

**Experian & Simons Marketing – Social Network report 2010

CompetitorsGeneral Platform Enterprise Platform

Horsesmouth (UK)•Focus on virtual connection only (not speed & efficiency)•Based/focused in UK•No revenue model

Existing

Facebook Linkedin QuoraiMentor

Potential Entrants

ExistingChronus

Triple Creek •Main focus/strategy on business platform customer acquisition•Software built for business customers

Potential EntrantsYammer

Socialcast

Competitive Advantages Defensibility•Platform focused on speed & efficiency•Unique rewards system (m-notes)•Niche focus on universities/colleges

•Patentability of unique platform & feature set•Switching costs of universities/colleges

Key Milestones•Splash page launched 3/2011 •Beta testing projected to begin 7/2011•Verbal interest from Nova Southeast University to be pilot school

FinancialsAssumptionsInvestment $400MStake 20%Hurdle rate 30%

  2012 2013 2014

Downside ($353,515) ($324,447) ($278,921)

Expected ($228,545) $244,447 $710,329

Upside ($94,780) $712,995 $1,637,205

2012 2013 2014

Total Subscribers $180.0 $805.0 $1,388.0Total Ad Sales 0.94 0.36 0.79

Total revenue $180.1 $805.4 $1,388.8

Sales and Marketing Expense 295.9 430.0 463.0

General and Administrative Expense 72.5 101.0 200.5

Research and Development Expense 40.2 30.0 15.0EBIT ($228.5) $244.4 $710.3

Projected Year Ending Dec. 31

Expected Earnings

(500000)

0

500000

1000000

1500000

2000000

2012 2013 2014

Downside Expected Upside

Dol

lars

Exit Strategy

Allows google entry into social networking space

Possible strategy to differentiate through niche focused social

networks

May add a niche compliment to a social network site they build

to compete with facebook

Adds highly synergistic & value added service

to their users

User base is most consistent with Mentorfly users

Allows for possible future entry into niche markets

Defensive acquisition preventing future competition from

Google,Linkedin,Twitter,etc.

Possible acquisition / merger with leading mentoring enterprise

software companies

Chronus has alumni-student software suite – may have most interest in acquiring Mentorfly

customer base

Q & A

ProductTeamMarket SizeValue to UsersBusiness ModelUser AcquisitionRisks & Precautions

Product ComparisonsAlternative Revenue StreamsManagement ExpertisePotential AcquirersFinancials3-Year Revenue Projections

AccreditedBackgroundVintage yearHow much capital in totalHow much currently deployed Number of investmentsWho are your LP’sInvestment thesis