MENG Northern California Meeting January 29, 2009 featuring Steve Pinetti
Transcript of MENG Northern California Meeting January 29, 2009 featuring Steve Pinetti
KIMPTON HOTELS & RESTAURANTS
How it Started• Unique Brands of One• Every Hotel Tells a Story• Every Restaurant has a Personality
Evolution of the Brand
• 1981 – 1985: No Identity• 1985 – 1987: Kimco
• 1987 – 1989: Kimpton Group
• 1989 – 1991: Kimpton Hotel & Restaurant Group, Inc.
• 1991 – 1993: Kimpton Boutique Hotels
• 1993 – 2005: Kimpton – Every Hotel Tells a Story
• 2005 – Present: Kimpton Hotels & Restaurants ®
The Future
2005 - Brand Positioning: Signature Elements
CARE Kimpton CARES: We’ve always been committed to caring for our employees, neighbors and community at large. Most of all, we care about building a lasting, satisfying relationship with each guest, offering unsurpassed service and personal attention.
COMFORT We like to envelop our guests in an oasis of comfort, remembering personal needs and preferences. It’s these little details that make an experience memorable and ultimately create the “emotional connection” with every guest.
STYLE Our rich architectural heritage, whimsical environments and chic designs set the foundation for the guests’ Kimpton experience. Our informal elegance celebrates the distinctive character of each hotel and also encourages each guest to embrace and share their own style.
FLAVOR Our imaginative restaurants, lounges and high profile chefs create an epicurean realm of drama and fun. Each of our unique dining locations beckons locals and travelers alike, creating experiences that engages the senses and leave the spirit and body nourished.
FUN A playful attitude and exciting atmospheres…elements of surprise can be found around every corner. Friendly and welcoming, each hotel and restaurant is an adventure to be shared and remembered.
• Signature elements represent the focus behind how we do what we do everyday
2007
2008: Secondary themes
WhimsyDelight
Foodand Wine
Nourishment for body and soul
Wine hour
Diversity/individuality
Everyone is welcome
Strength in differences
AuthenticWhat you see is
who we areWho you are is
valued
FunTo stayTo work
CelebrationMilestones
Special moments
Indulgence
PeopleGuests
EmployeesThe
community
StyleColors
Architecture‘Fresh’
(Kimpton Style)
LegacyBill Kimpton
Socially responsible
ValuesCommitment
SoulMore than a job
More than a ‘place to stay’(Home away from home)
Core themes
Whimsy
Foodand wine Diversity/
individuality
Authentic
Fun
Celebration
People
Style
Legacy
Socially responsible
Soul
Transformation
Haven
Save my day
Free to be meGive to get
Enduring bonds
Core themes
Whimsy
Foodand wine Diversity/
Individuality
Authentic
Fun
Celebration
People
Style
Legacy
Socially responsible
Soul
Transformation
Haven
Save my day
Free to be me Give to get
Enduring bonds
I belong here…and I’m better for it