MENA OECD WORKSHOP · 2016. 3. 29. · Presented by Dr. Amany Asfour President Egyptian Business...
Transcript of MENA OECD WORKSHOP · 2016. 3. 29. · Presented by Dr. Amany Asfour President Egyptian Business...
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MENA – OECD WORKSHOP
How Could Business Associations Act
As a driving force to Economic REFORM
25 June 2007
Manama - Bahrain
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Presented by
Dr. Amany Asfour
President
Egyptian Business Women Association (EBWA)
Business and Professional Women –Egypt (BPW-Egypt)
African Alliance for Women Empowerment
Human Resources , Science & Technology Cluster ECOSOCC – A.U.
Africa Coordinator for international Federation for Business & Professional Women ( BPWI )
Member Nepad Gender Task force Responsible for Trade & Market Access.
Chairperson COMESA Business women Associations
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Why Economic Reform?
The Key To Economic Growth
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How to Achieve
Economic Reform ?
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Economic Reform Through
Economic Empowerment of private
sector
Product development
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Partners of Development
1. Governments.
2. Civil Society Organizations.
3. Private Sector.
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Governments
Set Legislation.
Infrastructure
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Civil Society Organizations
NGOs contribute to the empowerment of women and
development of human resource through:
Training.
Capacity Building.
Technical Assistance and Support Services.
Advocacy.
Project Development.
Networking.
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Role of Civil Society Organizations in the
Economic Empowerment of Women, Young
Women Entrepreneurship Promotion and Main
Streaming of Gender in the Global Market
achieving Executive Trading
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5. Young Women
Entrepreneurship promotion
&
Building of an
Entrepreneurial Culture
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Entrepreneurship
Is a driver for economic growth,
competitiveness and job creation,
furthermore, it can be a vehicle for
personal development and can
help resolve social issues.
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Who is an Entrepreneur?
An entrepreneur is essentially a person who is not only self-employed but generates employment and income for others through a combination of efforts requiring zeal and capability to transform physical, financial, natural and human resources for production possibilities to extract the business potential within any situation..
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Situation of Women
Entrepreneurship
In spite of the fact that mainstreaming women has been recognized as a priority, the area of entrepreneurship development still contains ambiguity and get less attention and women’s micro credit based income generating activities often are confused as entrepreneurship development. The enterprises owned by women feature some interesting characteristics regarding ownership, management, sources of capital, technology market orientation and so on.
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The Promotion of Women’s
Entrepreneurship
It is a means to alleviate women’s unemployment and poverty and also stimulate economic growth.
Women’s entrepreneurship promotion aims at eliminating gender specific barriers which limits women’s capacity to do up businesses. These include inadequate access to information ,business networks as well as the traditional attitude towards the gender role
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The main three pillars of
women’s Entrepreneurship
promotion are:
1 – Creating an enabling environment
2 – Capacity building and
3 - Access to financial resources
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Developing capabilities and skills
The first priority should be to provide
opportunities for more women to
develop and use their entrepreneurial
drive in successfully initiating
businesses.
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A sustainable EnterpriseThe following figure shows the elements that are
required to call it enterprise sustainable
Management
Zeal
Skill
Managerial
Vocational
Systems
Sustainable
Enterprise
Technical
Viability
Market
Stability
Management
Zeal
Skill
Managerial
Vocational
Systems
Infrastructural
facilities
Policy
supportEnvironmental
Sustainability
Financial
viability
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The way forward
Creation of Enabling
Environment
Policy Support
Revision/formulation
(establish consistency)
Supportive mechanism
(One stop service)
Mainstreaming
Advocacy
Chambers/Association
Measures by
Government.
Banks
Promotion
of Women
Entrepreneurship
Access to Financial
Resources
Special credit line
Guarantee support
Guarantee fund
Advocacy & Risk Sharing
Chambers/Associations
Fund Generation
Govt., Donor, Private Bank
Sources
External agencies
Government
Capacity Building
Associations -Women Entrepreneurs
Service Providers
-Information-Skills Development
Management Technology
Marketing Support-Linkage Building
Donors/Agencies
Technical Assistance
Support Services
Chambers/Associations-Institutions-
Agencies-Private sector
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Triad Of Trade ( 3 Ps)
Personality
ProcedureProduct
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Challenges of Trade
8 (Ps)
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1- Product
Quality of the product
Branding of the Product.
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2 – Presentation
Packaging
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3 - Pricing
How to have survey studies & to have a
competitive price .
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4- Popularity
How to make your product popular
through
- Marketing
- Advertising
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5 – Payment
Financial Services
Legal Services
Method of Payment
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6 - Post
How to post the product & deliver it to the Client
- Transport either by
- Air
- Sea
- Road
- Infrastructure & Transport System .
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7 – Patience
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8 – Power
Power to achieve
Power to lead
Power to Market
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What is Power ?
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The right definition of Power
Power is potency -
the capacity to act, to implement.
'Power' that must constantly be
struggled over and backed up with
force, including violence, is not power.
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Empowerment of Women
is now speaking of "EMPOWERMENT" OF WOMEN, of discovering one’s own strength, of teaching women how to exert their influence, i.e. of decentralization of power to women, "empowerment of women", so that they could use it in a different way than men and towards different goals.
“Political changes without fundamental changes in moral and social norms remain temporary victories"
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Training is a Crucial for the Capacity
Building of Women Entrepreneurs
One example for the obstacles that faces womenEntrepreneurs is :-
Marketing :-
1 - How to market the product.
2 - Pricing the product.
3 - How to gather information about your client .
Our organization Egyptian Business Women Associationorganized a Training course offered. by IFC using
Business Edge Tool . about marketing & pricing of theproduct . More than 30 women has benefited from thistraining in different sectors. An accompanyingexhibition for the women’s products was heldsuccessfully together with a fashion show that includedwomen’s products in the field of textile & Garments.
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Project Development Effective partnerships with NGOs to include a
range of project development, implementation and delivery systems can contribute to the effectiveness and range of marketing the products of micro-entrepreneurs.
Many innovative activities and models for marketing are being developed by NGOs which contribute to improved consultation, human resource development, and incorporating gender equality considerations.
Programs will have to be designed and put in place that ensures women's access to the technologies that can empower them in many aspects of their lives.
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Project for Economic Women
Empowerment in Africa
Partners
UNDP
African Alliance for Women Empowerment .
African Development Bank.
Egyptian Business Women Association as Focal Point in Egypt .
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Establishment of
Business Development
Center
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Main Objective is to face
Challenges & Obstacles
Facing Business Women
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BDC will include
Training facilities.
Market place & show rooms.
Business incubators.
ICT centers.
Technical assistance.
Financial & legal services.
Innovation center.
Transfer of technology for women in business
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Facing the Challenges is very
Important Among which are :
1-Setting up a Business.
2- Development of Product.
3- Quality control of the product.
4- Branding
5- Packaging .
6- Pricing.
7- Marketing & Promotion of Export.
Locally
Regionally
Internationally
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Marketing is a very
Crucial Issue
- ICT is a must for marketing of the products
- Exhibitions, Fairs in different parts of the world.
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Role of Private Sector
Should mobilize its resources to
share in capacity building and
women empowerment.
Share the social responsibility
of the capital in funding
training programs and women
Entrepreneurship promotion.
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Why
Economic Empowerment
of Women
To Achieve financial
independence.
WHY?
To have the power of choice and
voice.
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Egyptian Business
Women Association
(EBWA)
African Alliance for
Women Empowerment
Our Goal
Economic Empowerment of Women
Our Slogan
Financial independence gives you the
power of choice and voice
Our Message
Young Women Entrepreneurship
Promotion
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Our Future
Economic Women
Empowerment for a better
world.