Men Premium Barbershop Trend
Transcript of Men Premium Barbershop Trend
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 1/23
Men Premium Barbershop Trends
Respondent Demographic
1. GENDER
Total Respondents : 203
JakPat AppLeading mobile market research in indonesia
# Option Total Answer Percentage
1 Male 203 100 %
2 Female 0 0 %
Male (100%)
Female (0%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 2/23
2. AGE
Total Respondents : 203
# Option Total Answer Percentage
1 18-29 198 97.54 %
2 30-39 5 2.46 %
18-29 (97.54%)
30-39 (2.46%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 3/23
3. SOCIOECONOMIC STATUS (SES)
Total Respondents : 203
Middle 1 (29.56%)
Upper 2 (28.08%)
Upper 1 (20.69%)
Middle 2 (14.29%)
Lower 1 (6.9%)
Lower 2 (0.49%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 4/23
4. CURRENT LOCATION (PROVINCE)
Total Respondents : 203
# Option Total Answer Percentage
1 Middle 1 60 29.56 %
2 Upper 2 57 28.08 %
3 Upper 1 42 20.69 %
4 Middle 2 29 14.29 %
5 Lower 1 14 6.9 %
6 Lower 2 1 0.49 %
Jawa Timur (23.65%)
Jawa Tengah (23.15%)
DKI Jakarta (10.84%)
DI Yogyakarta (8.37%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 5/23
Jawa Barat (8.37%)
Sumatera Utara (5.42%)
Sulawesi Selatan (2.96%)
Bali (2.96%)
Banten (2.46%)
Sumatera Selatan (1.97%)
Lampung (1.48%)
Kalimantan Timur (1.48%)
Kalimantan Barat (1.48%)
Kepulauan Riau (1.48%)
Jambi (1.48%)
Sumatera Barat (0.99%)
Kepulauan Bangka Belitung (0.99%)
Nusa Tenggara Barat (0.49%)
Nanggroe Aceh Darussalam (0%)
Maluku (0%)
Kalimantan Selatan (0%)
Papua (0%)
Kalimantan Utara (0%)
Gorontalo (0%)
Nusa Tenggara Timur (0%)
Riau (0%)
Sulawesi Tengah (0%)
Maluku Utara (0%)
Sulawesi Tenggara (0%)
Kalimantan Tengah (0%)
Sulawesi Utara (0%)
Bengkulu (0%)
Papua Barat (0%)
Sulawesi Barat (0%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 6/23
# Option Total Answer Percentage
1 Jawa Timur 48 23.65 %
2 Jawa Tengah 47 23.15 %
3 DKI Jakarta 22 10.84 %
4 DI Yogyakarta 17 8.37 %
5 Jawa Barat 17 8.37 %
6 Sumatera Utara 11 5.42 %
7 Sulawesi Selatan 6 2.96 %
8 Bali 6 2.96 %
9 Banten 5 2.46 %
10 Sumatera Selatan 4 1.97 %
11 Lampung 3 1.48 %
12 Kalimantan Timur 3 1.48 %
13 Kalimantan Barat 3 1.48 %
14 Kepulauan Riau 3 1.48 %
15 Jambi 3 1.48 %
16 Sumatera Barat 2 0.99 %
17 Kepulauan Bangka Belitung 2 0.99 %
18 Nusa Tenggara Barat 1 0.49 %
19 Nanggroe Aceh Darussalam 0 0 %
20 Maluku 0 0 %
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 7/23
5. MONTHLY SPENDING (EXCLUDE MORTGAGE, CREDIT, LEASING AND INSURANCE PAYMENT)
Total Respondents : 203
21 Kalimantan Selatan 0 0 %
22 Papua 0 0 %
23 Kalimantan Utara 0 0 %
24 Gorontalo 0 0 %
25 Nusa Tenggara Timur 0 0 %
26 Riau 0 0 %
27 Sulawesi Tengah 0 0 %
28 Maluku Utara 0 0 %
29 Sulawesi Tenggara 0 0 %
30 Kalimantan Tengah 0 0 %
31 Sulawesi Utara 0 0 %
32 Bengkulu 0 0 %
33 Papua Barat 0 0 %
34 Sulawesi Barat 0 0 %
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 8/23
< USD 100 (33.99%)
USD 101 - 200 (33.5%)
USD 201 - 300 (18.72%)
USD 301 - 500 (7.88%)
USD 501 - 750 (4.43%)
> USD 750 (1.48%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 9/23
# Option Total Answer Percentage
1 < USD 100 69 33.99 %
2 USD 101 - 200 68 33.5 %
3 USD 201 - 300 38 18.72 %
4 USD 301 - 500 16 7.88 %
5 USD 501 - 750 9 4.43 %
6 > USD 750 3 1.48 %
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 10/23
Survey Result
1. SEBERAPA SERING ANDA MEMOTONG RAMBUT?
Single Answer, Total Respondents : 203
# Option Total Answer Percentage
1 1 bulan sekali 71 34.98 %
2 1-2 bulan sekali 70 34.48 %
3 > 2 bulan 45 22.17 %
4 < 1 bulan sekali 17 8.37 %
1 bulan sekali (34.98%)
1-2 bulan sekali (34.48%)
> 2 bulan (22.17%)
< 1 bulan sekali (8.37%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 11/23
2. DIMANA ANDA BIASA MEMOTONG RAMBUT?
Single Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Di sembarang salon 76 37.44 %
2 Salon cukur rambut premium khusus pria (premium barbershop) 69 33.99 %
3 Tukang cukur pinggir jalan/bawah pohon 46 22.66 %
4 Other option 7 3.45 %
5 Memotong rambut sendiri 5 2.46 %
Other Option
Di sembarang salon (37.44%)
Salon cukur rambut premium khusus pria (premium barbershop) (33.99%)
Tukang cukur pinggir jalan/bawah pohon (22.66%)
Other option (3.45%)
Memotong rambut sendiri (2.46%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 12/23
# Answer Total Answer Percentage
1 Kaizen 1 0.49 %
2 Salon langganan 1 0.49 %
3 Di tukang pangkas 1 0.49 %
4 madura 1 0.49 %
5 pangkas rambut 1 0.49 %
6 Di salon langganan 1 0.49 %
7 Tukang cukur langganan 1 0.49 %
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 13/23
3. APAKAH ANDA MEMILIKI TEMPAT MEMOTONG RAMBUT LANGGANAN?
Single Answer, Total Respondents : 203
4. APAKAH ANDA RUTIN MENGIKUTI TREN MODEL RAMBUT TERBARU?
Single Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Ya 163 80.3 %
2 Tidak 40 19.7 %
Ya (80.3%)
Tidak (19.7%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 14/23
5. APAKAH TEMPAT POTONG RAMBUT LANGGANAN ANDA SELALU DAPAT MEMAHAMI MODEL RAMBUT
YANG ANDA INGINKAN?
Single Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Tidak 163 80.3 %
2 Ya 40 19.7 %
Tidak (80.3%)
Ya (19.7%)
Ya (80.3%)
Tidak (19.7%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 15/23
6. APAKAH ANDA PERNAH MEMOTONG RAMBUT DI PREMIUM BARBERSHOP KHUSUS PRIA?
Single Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Ya 163 80.3 %
2 Tidak 40 19.7 %
# Option Total Answer Percentage
1 Ya 106 52.22 %
2 Tidak 97 47.78 %
Ya (52.22%)
Tidak (47.78%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 16/23
7. MENGAPA ANDA MEMILIH UNTUK MEMOTONG RAMBUT DI PREMIUM BARBERSHOP KHUSUS PRIA?
Single Answer, Total Respondents : 106
8. APAKAH ANDA INGIN MEMOTONG RAMBUT DI PREMIUM BARBERSHOP KHUSUS PRIA?
Single Answer, Total Respondents : 97
# Option Total Answer Percentage
1 Kapster lebih memahami model yang diinginkan 66 62.26 %
2 Mengikuti tren 17 16.04 %
3 Lebih maskulin 12 11.32 %
4 Lebih prestisius 11 10.38 %
Kapster lebih memahami model yang diinginkan (62.26%)
Mengikuti tren (16.04%)
Lebih maskulin (11.32%)
Lebih prestisius (10.38%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 17/23
9. MENURUT ANDA, APA SAJA KEKURANGAN DARI PREMIUM BARBERSHOP KHUSUS PRIA?
Multiple Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Ya 58 59.79 %
2 Tidak 39 40.21 %
Ya (59.79%)
Tidak (40.21%)
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2
3
4
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 18/23
10. BERAPA HARGA YANG MENURUT ANDA TEPAT UNTUK MENCUKUR RAMBUT DI PREMIUM
BARBERSHOP?
Single Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Harga mahal 179 88.18 %
2 Hanya melayani jasa potong rambut 32 15.76 %
3 Kapster tidak ahli 20 9.85 %
4 Other option 6 2.96 %
Other Option
# Answer Total Answer Percentage
1 tidak tahu 2 0.99 %
2 saya belum pernah jadi belum bisa memberi jawaban 1 0.49 %
3 Kurang percaya takut petal 1 0.49 %
4 tidak tau 1 0.49 %
5 masih tidak paham kenapa potong rambut ajah harus premium, buang2 uang1 0.49 %
0 % 20 % 40 % 60 % 80 % 100 %
Harga mahal (88.18%)
Hanya melayani jasa potong rambut (15.76%)
Kapster tidak ahli (9.85%)
Other option (2.96%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 19/23
11. LAYANAN APA SAJA YANG ANDA HARAPKAN DAPAT DISEDIAKAN JUGA DI PREMIUM BARBERSHOP?
Multiple Answer, Total Respondents : 203
# Option Total Answer Percentage
1 Rp 10.000,00 - Rp 20.000,00 103 50.74 %
2 Rp 20.000,00 - Rp 30.000,00 44 21.67 %
3 Rp 30.000,00 - Rp 40.000,00 27 13.3 %
4 Rp 40.000,00 - Rp 50.000,00 19 9.36 %
5 > Rp 50.000,00 10 4.93 %
Rp 10.000,00 - Rp 20.000,00 (50.74%)
Rp 20.000,00 - Rp 30.000,00 (21.67%)
Rp 30.000,00 - Rp 40.000,00 (13.3%)
Rp 40.000,00 - Rp 50.000,00 (9.36%)
> Rp 50.000,00 (4.93%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 20/23
0 % 20 % 40 % 60 % 80 % 100 %
1
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3
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Koneksi wifi (74.88%)
Creambath (50.74%)
Facial (42.36%)
Spa (28.57%)
Perawatan sepatu pria (19.7%)
Perawatan tas pria (9.85%)
Other option (6.9%)
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 21/23
# Option Total Answer Percentage
1 Koneksi wifi 152 74.88 %
2 Creambath 103 50.74 %
3 Facial 86 42.36 %
4 Spa 58 28.57 %
5 Perawatan sepatu pria 40 19.7 %
6 Perawatan tas pria 20 9.85 %
7 Other option 14 6.9 %
Other Option
# Answer Total Answer Percentage
1 pijat 4 1.97 %
2 konsultasi 1 0.49 %
3 Massage 1 0.49 %
4 pijat kepala 1 0.49 %
5 Gtw 1 0.49 %
6 pijat 1 0.49 %
7 pijit 1 0.49 %
8 tidak perlu lainnya 1 0.49 %
9 grooming jenggot dan kumis 1 0.49 %
10 Tidak tahu 1 0.49 %
10/25/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2987/print 22/23
11 Tata rambut 1 0.49 %