Memphis Booklet

12
MEMPHIS

description

 

Transcript of Memphis Booklet

Page 1: Memphis Booklet

MEMPHIS

Page 2: Memphis Booklet

Born: February 1st, 1895 in Hechingen, Germany.

Death: September 7th, 1942 in Frankfurt am Main from suicide

Designer: Rudolf Wolf

Rudolf Wolf aquired his Phd form the University of Frankfurt in Frankfurt am Main, Germany. He later found a job as an advertis-ing manager who designed typography at D. Stemplel AG in Frankfurt am Main (1922-1942). It was here that he created Memphis Type in 1930.

During his time there he also created the types Gor-res Fraktur in 1939, and Paracelus in 1942. There is rumor that he is also the possible creator of the font hamburgefontsiv. Wolf also spent his time working on a book, Fraktur und Antiqu, that was published in 1934.

Page 3: Memphis Booklet

Born: February 1st, 1895 in Hechingen, Germany.

Death: September 7th, 1942 in Frankfurt am Main from suicide

Designer: Rudolf Wolf

Rudolf Wolf aquired his Phd form the University of Frankfurt in Frankfurt am Main, Germany. He later found a job as an advertis-ing manager who designed typography at D. Stemplel AG in Frankfurt am Main (1922-1942). It was here that he created Memphis Type in 1930.

During his time there he also created the types Gor-res Fraktur in 1939, and Paracelus in 1942. There is rumor that he is also the possible creator of the font hamburgefontsiv. Wolf also spent his time working on a book, Fraktur und Antiqu, that was published in 1934.

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The History of MemphisMemphis is commonly called “Futura with serifs” because it is clearly legible like a serif,

but it has the clarity of a sans serif.

The name Memphis is derived from the Egyptian capital, Memphis. Rudolf Wolf used the capital of Egypt as his font title because Memphis is an Egyptian type. Memphis is a Neo-grotesque Slab Serif. It is actually the first modern Egyptian revival type in the 20th century. The creation of Memphis paved the way for slab serifs everywhere.

Memphis is a Neo-grotesque Slab Serif. Memphis is a relatively geometric type. It’s stems have the same weight as it’s serifs. It became globally recognized shortly after being created. Memphis is clearly legible and gives off a technical, rational, purposeful vibe. It was originally designed for mechanical typewriters to be used in short text blocks.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Page 5: Memphis Booklet

The History of MemphisMemphis is commonly called “Futura with serifs” because it is clearly legible like a serif,

but it has the clarity of a sans serif.

The name Memphis is derived from the Egyptian capital, Memphis. Rudolf Wolf used the capital of Egypt as his font title because Memphis is an Egyptian type. Memphis is a Neo-grotesque Slab Serif. It is actually the first modern Egyptian revival type in the 20th century. The creation of Memphis paved the way for slab serifs everywhere.

Memphis is a Neo-grotesque Slab Serif. Memphis is a relatively geometric type. It’s stems have the same weight as it’s serifs. It became globally recognized shortly after being created. Memphis is clearly legible and gives off a technical, rational, purposeful vibe. It was originally designed for mechanical typewriters to be used in short text blocks.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Slab SerifsSlab Serifs came into popularity in the

early 19th century, but the earliest known Slab Serif dates back to 1815. Slab Serifs generally have thick serifs that can be angular or rounded. They are generally at their best in heavier weights. Even though Slab Serifs have nothing to do with Egyptian typography, they are commonly called Egyptian Types. This terminolgy refers to the desire for Egyptian artifacts in Europe and North America the 19th century.

There are four types of san serif typefaces. The first is the Clarendon Model that has some contrast in thickness between the serifs. Next there is the Neo-grotesque model which is the most common slab serif. It has no bracketing and the stems and serifs are evenly weighted. Third, there is the Italienne model; in this model the serifs are heavier that the stems. The last model is Typewriter typefaces where each letter has the exact same height. MSerif Serif

SerifSerif

Ste

m

Ste

m

Stem

Stem

Page 7: Memphis Booklet

Slab SerifsSlab Serifs came into popularity in the

early 19th century, but the earliest known Slab Serif dates back to 1815. Slab Serifs generally have thick serifs that can be angular or rounded. They are generally at their best in heavier weights. Even though Slab Serifs have nothing to do with Egyptian typography, they are commonly called Egyptian Types. This terminolgy refers to the desire for Egyptian artifacts in Europe and North America the 19th century.

There are four types of san serif typefaces. The first is the Clarendon Model that has some contrast in thickness between the serifs. Next there is the Neo-grotesque model which is the most common slab serif. It has no bracketing and the stems and serifs are evenly weighted. Third, there is the Italienne model; in this model the serifs are heavier that the stems. The last model is Typewriter typefaces where each letter has the exact same height. MSerif Serif

SerifSerif

Ste

m

Ste

m

Stem

Stem

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1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ ! NUMBERS _ -

+ = ` ~ “ : ? & / > . < , | \ } ] ! [ { SYMBOLS * ( ) ; @ ) ( * ^ % $ ! # _ - + =

Memphis Light

Memphis Medium

Memphis Bold

Memphis Extra Bold

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1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ ! NUMBERS _ -

+ = ` ~ “ : ? & / > . < , | \ } ] ! [ { SYMBOLS * ( ) ; @ ) ( * ^ % $ ! # _ - + =

Memphis Light

Memphis Medium

Memphis Bold

Memphis Extra Bold

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Memphis Uses

Packaging

Advertising

Newspapers

Headlines

Short Text Blocks

Technical fields

Page 11: Memphis Booklet

Memphis Uses

Packaging

Advertising

Newspapers

Headlines

Short Text Blocks

Technical fields

Page 12: Memphis Booklet

Memphis