Memos and Beyond
17
Memos and Beyond Natasha Luepke
description
memos, white space, email, sandwich technique
Transcript of Memos and Beyond
Memos and Beyond
Natasha Luepke
The Basics
Audience
The Basics
Tone
The Basics
Purpose
The Basics
Context
Memos
Internal communication Announcements, information,
reports, etc Most businesses have their own
standard Often filed for documentation
purposes
Memos must have
TO: FROM: DATE: SUBJECT:
Memos might have
Sender’s initials Subheadings Bullets/numbered lists CC
Memos do not have
Addresses Salutations (“Dear Bob”) Closing lines (“Sincerely”)
Memo Content
One subject Concise, but developed Specific Begin with main idea, then
background Lists help clarify; do not overuse Headings divide info, make it
manageable
Subject Lines
Subject line Concise, but descriptive
White Space
Sometimes called “negative space”
Our eyes need that space so we can process info
White Space
It’s too hard to read a lot of text crammed together with no spacing or room. In fact, until the 800s, allwordswerewrittentogetherwithnospacesatall. Intheearly800sCE,EmperorCharlemagne’sheadscholarinvented Carolingian Miniscule – and spaces between words!
Salutation
Dear Hi Greetings To Whom it May Concern
Closing Line
Sincerely, Thank you, Good bye, Later, --Name
Sandwich Technique
Begin with something positive (bread)
Then, something negative (filling) Finish with something positive
(bread)
Questions?
