Memory Retention: iPad vs Print
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Transcript of Memory Retention: iPad vs Print
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Memory Retention:
iPadPrintvs
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1 iPads are the fastest growing mobile device in Australia.It’s predicted that 18% of Australian’s will own an iPad by the end of 2011(Nielsen 2011)
Do iPads have a negative impact on learning?2www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
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iPads are the fastest growing mobile device in Australia.It’s predicted that 18% of Australian’s will own an iPad by the end of 2011(Nielsen 2011)
Do iPads have a negative impact on learning?
4 International research found memory retention was 20% lower when reading from an iPad compared to print (Miratech 2011)
What does this mean for classroom practice?5www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
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6 To maximise memory retention, classroom learning needs to combine digital and print materials
Encouraging memory skills should remain a focus of classroom teaching7www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
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8 In 5 years the desktop computer will be dead as the majority of people will access the internet via a mobile device
Tablet devices like the iPad will dominate9www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
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References
Miratech (2011), White papers: ‘Readers are more likely to skim over articles on an iPad than in a newspaper’.Available: http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-jour-nal.html
Nielsen (2011), ‘Australian Online Consumer Report’.Available: http://au.nielsen.com/site/documents/AustralianOnlineConsum-ersReportMediaRelease.pdf
www.socialmediaeducationgroup.com Memory Retention: iPad vs Print
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