Memory of the World - UNESCO€¦ · the preservation of the world documentary heritage!”...
Transcript of Memory of the World - UNESCO€¦ · the preservation of the world documentary heritage!”...
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How to promote the Memory of the World
Registers?
Jan Bos
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Why promote the Registers?
“These glamorous Registers distract the
attention from what really matters in MoW: the preservation of the world documentary
heritage!” (Dietrich Schüller)
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Promote to whom?
The professionals? The general public? Educational sector? Potential nominators? Partners / Sponsors? Politicians / Policy makers?
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Promote what?
The concept of the Registers? The intention of the Registers? The items on the Registers? The growth of the Registers? The use of the Registers?
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What makes the Registers promotable?
Diversity of material and genres? Cultural diversity? Beauty of individual items? Content of individual items? Connotations (spiritual, emotional,
historical) of individual items?
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Cultural historical collections
Collections of manuscripts, books, inscriptions, sound recordings etc., with great cultural or historical value for a region, an ethnic group etc.
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The Collection of the Al-Biruni Institute of Oriental Studies (Uzbekistan)
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Highlights
Outstanding work of art or innovation: - a masterpiece of human creative genius, - the ‘first of its kind’
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Rigveda (India)
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Archival materials
Documents preserved for their continuing value. - politics and administration - religion - social and human sciences - sports - etc.
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Archives of the League of Nations
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Personal heritage
Documentary heritage of a person of world significance in any field: literature, music, arts, sciences, politics, religion, sports, etc.
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Dame Nita Barrow Collection (Barbados)
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Key documents
Inventions, treaties etc. of world significance
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Treaty of Tordesillas (Spain)
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Testimonials
Documents that testify to or symbolize events and developments of great significance in the field of social or political history
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21 Demands of Gdansk (Poland)
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Inscriptions on stone, wood, bones, …
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Manuscripts on papyrus, bamboe, palm leaves, parchment, paper, …
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Handwritten/typewritten letters, notes, diaries, …
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Printed books, maps, atlases, …
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Photographs, drawings, …
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Sound recordings, movies, tv-documentaries, …
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Digital born objects
?
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What makes the Registers promotable?
Diversity of material and genres Cultural diversity Beauty of individual items Content of individual items Connotations (spiritual, emotional,
historical) of individual items
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Cue for Anne Frank
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Some MoW items less promotable
Not in tourist guides Highbrow culture Context needed
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Context needed:
Châtelet de Paris banner register
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Marketing Plans
Different targets – Different approaches Different countries – Different approaches
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Cooperation
World Heritage List World Digital Library Europeana NGO’s World Bank Regional, national and local initiatives
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Good MoW website
High quality pictures (Links to) Full text Context Search facilities Links Interactive Explanation of the MoW goals
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Links to MoW website
First words on the official Bayeux Tapistry website:
« Classée "Mémoire du Monde" par l'UNESCO,
la Tapisserie de Bayeux (Calvados) est une broderie, longue de 70 mètres, réalisée au XIe siècle. «
But there is no link …
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Social media strategy
Facebook Twitter Apps Google Maps Digitization projects
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Traditional Promotion
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Traditional Promotion
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2017 : 25th Anniversary
COME AND SEE :
HugHE virtuAl MOW ExHibitiON!