Membership Wrap upWhat worked and What Didn’t

Membership WorkshopNYSW, Inc. Annual Conference

May 30-June 1, 2014

How did you attract & retain members?

• How did you promote the member benefits?

• How did you use the Training videos / workshops and other tools on the website?

• How did you use the marketing materials?

The Member BenefitsThere are personal and chapter benefits to being a member. Personal benefits include, but are not limited to: • Membership in a professional, statewide organization• Membership in a chapter in your community that sponsors educational programs• Access to the programming guide • Access to the Statewide database directory• Information on current legislative issues• Training on how to contact your local, state or federal legislator• Member benefits programs such as discounted life insurance, discounted marketing materials and discounted web services• Attendance at State and Region meetings for networking purposes

Chapter benefits include, but are not limited to: • A chapter page on the NYSWI web site• Access to the calendar of events to promote your local events• Access to the programming guide • Prerecorded workshops that can be used at chapter meetings• Membership promotion materials such as banners, informational post cards and buttons• Access to the tool kit, which includes sample agendas, budgets, bylaws, etc.

The Membership Tips

#1 Create a welcoming environmentat meetings

#2 Plan interesting programsand events

#3 Partner with organizations in your area#4 Hold a member forum#5 Educate new members

The Membership Tips

#6 Help & support members and women inyour area

#7 Mentor Program #8 Sponsor a one-year membership#9 Remind members to renew#10 Thank and recognize

renewing members

The Website tools

• Programs– Athena– Career Recognition– New Careerist– Political Development– Youth Leadership (Reality Store)

• Did you hold a Region or local Chapter program?

The Website Tools • Welcome to the NYSW Members Site • Please remember to keep your profile up to date. Click on the "My Profile"

tab to update your information.

• How to increase membership idea:• April 2014 - Membership Committee DOC | PDF• March 2014 - Geneva Chapter DOC|PDF • Marketing the Benefits of Membership - PowerPoint | Worksheet • July 2013 - Susquehanna Chapter • New Member Orientation - PDF | Powerpoint

More Website tools• Chapter Information • Training Videos/Workshops• NYSW Membership Presentation - Understanding NYSW • Marketing the Benefits of Membership - PowerPoint | Worksheet • Meetings, Minutes, Motions Oh My• Leadership - Understanding Your Role and Responsibilities• Programming, Networking, Community• Treasurer Workshop • New Member Orientation - PDF | Powerpoint

ByLaws• Chapter Model Bylaws • ByLaws Approval Form • Chapter Model Duties

More Website Tools

• Annual Awards– Athena Society, Region & Chapter Awards, Women in Business Month,

Women’s History Month, Membership, Caught in the Act.

• What impact did the award programs have on your chapter?

• Which ones did you enter?

Annual Awards

• Athena Society Membership award – 2 one-year memberships to active or retired

women in the military

• Region & Chapter Awards– Recognition for Advocacy, Programming & Youth

Leadership

• Women in Business Month Award– recognition to chapter who sponsored or held a

Women in Business month event

Annual Awards• Women’s History Month Award– 50 word description to be recognized at

conference

• Membership Award– 2 state memberships or 3 student state

memberships awarded to chapter who planned a Community Outreach event or project involving young women in the community

• Caught in the Act Award– Recognize members having fun while supporting

NYSW, Inc.’s mission and vision

The Marketing Materials

• Marketing SAMPLE Membership Brochure - can be customized to your organization

• Membership Materials Order Form – Brochures– Letterhead/Envelopes– Business Cards– Pocket Folders

?How have you used NYSW marketing materials?

Thank you for comingNeale Steiniger, Membership Chair

nsteiniger@si.rr.comDana Rachlin , Membership Vice Chair

dana@greenpointchamber.comMary Elle n Morgan, Chapter Liaison

Dmmea@aol.com