How membership organisations are changing their internal culture
Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation...
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Transcript of Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation...
![Page 1: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/1.jpg)
Meaningful ideas, intelligently delivered
Membership OrganisationsBig challenges – Digital answers?
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Meaningful ideas, intelligently delivered
![Page 3: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/3.jpg)
Meaningful ideas, intelligently delivered
Our research
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Meaningful ideas, intelligently delivered
60+
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Meaningful ideas, intelligently delivered
The challenges
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Meaningful ideas, intelligently delivered
The challenges
![Page 7: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/7.jpg)
Meaningful ideas, intelligently delivered
The curve of digital engagement
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Meaningful ideas, intelligently delivered
![Page 9: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/9.jpg)
Meaningful ideas, intelligently delivered
![Page 10: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/10.jpg)
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
![Page 11: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/11.jpg)
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
![Page 12: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/12.jpg)
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
![Page 13: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/13.jpg)
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
![Page 14: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/14.jpg)
Meaningful ideas, intelligently delivered
Communicating the value of membership
![Page 15: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/15.jpg)
Meaningful ideas, intelligently delivered
Communicating the value of membership
![Page 16: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/16.jpg)
Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
BMA Fifty-fifth Annual Meeting, Dublin, 1887
Providing added value online
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Meaningful ideas, intelligently delivered
Communicating the value of membership
Adding value
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
Considerations
Communicating the value of membership
![Page 22: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/22.jpg)
Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
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Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 25: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/25.jpg)
Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 27: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/27.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 28: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/28.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 29: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/29.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 30: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/30.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 31: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/31.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 32: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/32.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 33: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/33.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
![Page 34: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/34.jpg)
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
• Think beyond a magazine – and PDFs, and
emails…
• Deliver a mix of relevant, personalised
content and overall messages
• Enable your members to choose how they
consume your articles
• Empower experts to curate content on your
behalf
• Combine print and digital to bolster your
online ecosystem
Considerations
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
75% of Australian smart phone owners browse the web Source: Our Mobile Planet
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Meaningful ideas, intelligently delivered
23% of Australian users would rather give up TV than
their smartphoneSource: Our Mobile Planet
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Meaningful ideas, intelligently delivered
60% of Australian users expect sites
to be as easy to use as on a pc.Source: Our Mobile Planet
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Meaningful ideas, intelligently delivered
Mobile is here now
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
Mobile is here now
![Page 46: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/46.jpg)
Meaningful ideas, intelligently delivered
Mobile is here now
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Meaningful ideas, intelligently delivered
Mobile is here now
Apps for specific objectives
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Meaningful ideas, intelligently delivered
Mobile is here now
Considerations
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Meaningful ideas, intelligently delivered
A strategic roadmap
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Meaningful ideas, intelligently delivered
A strategic roadmap
Coordinated strategies
Brand expression
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
Think big
Start smallAct quickly
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Meaningful ideas, intelligently delivered
A communications consultancy specialising in delivering creative solutions for a digital world.
• 90 + experts
• 6 sectors
• 5 locations
• 23 years
About us
![Page 55: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013](https://reader038.fdocuments.us/reader038/viewer/2022103014/547a08fbb4af9f64758b45c3/html5/thumbnails/55.jpg)
Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
www.precedent.au.com