Membership Fees Evidence
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Transcript of Membership Fees Evidence
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Membership FeesEvidence
WILDCARE
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SPREAD SHEET RESEARCHhttp://w
ww
.aol-soft.com/m
ileage-report-spreadsheet/screenshot
This spread sheet just gave me an idea of what a professional spread sheet should look like
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FEES RESEARCH
I did some research on other companies typical membership fees so that my prices are appropriate, I looked mainly at other adoption schemes but I also looked at things like cinema ticket prices as this demonstrated the difference in adult, teen and child prices.For example, at Vue the child’s ticket is £5.25, the teen ticket is £5.60 and the adult ticket is £7.05 so the ration of Child: Teen: Adult is around 3:3:4 (29.32960894:31.2849162:39.38547486). While at the National trust the ratio is around 1:1:2.I can use this knowledge to chose appropriate fees.
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FORMATTING AND FORMULAE:
Cell Formatting: Borders to show different sections
3D referencing: Inserts values from other sheets
Formulas:Calculates sum of memberships incomings
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Cell Formatting: Borders to make different sections clear
3D referencing: Inserts values from other sheets
Formulas:Calculates sum of memberships incomings
Absolute cell referencing:Inserting values from other sheets to multiple cells
IF statements:Using the ‘IF’ function to enter ‘Surplus’ or ‘deficit’ when necessary
Conditional formatting:Shading a colour red or green depending on weather it is a profit/surplus or loss/deficit
FORMATTING AND FORMULAE:
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FEEDBACK:
I made the changes suggested by my test buddy, and added coloured shading to make it more user friendly.
Rosie Bell: “Add an Open and Closing Cash balance to make it clear what is happening.”
Tania Velez-Perez: “Your spread sheet is neat and easy to use and it has worked for all my tests.”
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Test 1: By making all my outgoings and incomings £0, I expected to get a total (profit/loss) of £0. The screenshot below shows that my spread sheet works according to this test.
TESTING:
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Test 2: By making the sum of all my outgoings £1000 and my incomings £999; I expected to get a Net Cash Flow of -£1 as £900-£1000=-£1 The screenshot below shows that my spread sheet passed this test
TESTING:
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TRAILING NUMBERS
To much loss
Proposal one: No membership fees for Kids and TeensHowever, there was too much loss
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To much loss
Proposal two: Fees rising in multiples of five, for easy, marketable prices; however there was still too much loss: -£27354.00
TRAILING NUMBERS
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Profit too high
Proposal three: When I added £5 to the price of each type of membership in proposal 2, the profit was too high.
TRAILING NUMBERS
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Profit too high
Bad marketing prices
Proposal four: When I decreased the price of each type of membership in proposal 3 by £3, the profit was still too high and the prices were bad for marketing.
My research suggested that these prices were too high in comparison to other companies and they were not good numbers for marketing
TRAILING NUMBERS
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Profit too highBad marketing prices
Proposal five: When I decreased the Teen and Kids prices and increased the adult prices from Proposal 4 by £1 I still had a too high profit (surplus) and my prices were bad for marketing.
TRAILING NUMBERS
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Bad marketing prices
Proposal six: Reconsidering all my prices I put them as low as possible to produce the lowest profit whilst still breaking even, however after looking at my research I discovered these were bad marking prices: e.g. £5.04 as most other companies’ prices were rounded to the nearest whole number at least. E.g. A Born Free Gold Membership was £39.
TRAILING NUMBERS
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Reaches £0But bad marketing prices and unrealistic numbers (£8.506)
Proposal seven: Using my results from proposal 6, I decreased my prices slightly to make no profit and to break even with £0 surplus/deficit.However, the prices are bad for marketing and unrealistic as they are not whole numbers.
TRAILING NUMBERS
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Final Membership fees:
Proposal eight - Final: Using my results from proposal 6 and 7, I increased all my prices slightly in order to make them good for marketing, so they are either whole pounds or halves as these are appropriate numbers for sales.
My research shows that these are suitable values for membership as they are similar to those of other organisations, if not cheaper: The WildCare Kids membership costs £5, which is the same as the Animal Care Children's price.
FINAL FEES
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CORPORATE IDENTITYIn order to show my corporate identity I then formatted the spread sheet to match my other publications.
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