Members development weekend
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Transcript of Members development weekend
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Much more than a magazine!Communicate and network with your humanitarian peers, share content online and attract new members…
+Rotary Down Under is a MagazinePublished monthly – with daily news online
+Global Outlook & Rotary Basics within the magazine & online
+ Stay informed to talk to potential new members: 30 minutes a month is all it takes!
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Digital developmentsHow is RDU keeping pace with changes in communications and integrating digital publishing models into our business model?
+Integrated Brand Management2013 is about MOBILE and engaged SOCIAL context
Desktop
Mobile
Tablet
+Magazine feature stories are published on the RDU website
+ RDU’s e-newsletter
Bite size content available to share!
Sent to 30,000 people a month
Including Federal Parliament members and now local government councils in each state.
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‘Rotary’, Down Under is also a COMMUNITY…
A social community of humanitarians working together across Australia, New Zealand and the Pacific to help improve the lives of others.
Engaging through stories, pictures
and ideas in print, online and
social media.
+Who we are Who we help
Humanitarians & Fundraisers
Local & Global communities
+NOW WITH DAILY NEWS!
Rotary Down Under also distributes online news and the latest information daily and weekly through Facebook and Twitter.
Drag picture to placeholder or click icon to add
We can help you save time by having pre-prepared online content ready for your Club and District to SHARE!
+Online social news is also integrated on the RDU website
+We can and do provide live social media reporting from key events
+Facebook Results
Over 10,000 people reached during 2013 Rotary International Convention with Facebook posts and engagement
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Getting Results on Twitter
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Sharing and growing Rotary’s membership is the responsibility of every Rotarian
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That’s why we also work with Rotary Public Image Coordinators to help you attract new members
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+Harmonising the voices
Local stories
Regionalcontext
Global audience
s
CONNECT Community
+ Corporate Partners
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Social Media for ClubsCreate and engage your own communities!
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Rotary Clubs: A dynamic & globally connected network
• Share news, stories and information in real-time
• Embed information from global through national and local communities
• We are our own support network
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Print / TV / Radio
Brochures
Face-to-face
Digital / Website
Social media
Newsletters / e-
Newsletters
Existing relationship
s
Search engines
Where does digital & engaged social fit?
Inter-related in terms of cross-
platform content
sharing and community
engagement
+What is relevant public content?
Internet
• Public perception• Rotary brand
management• Hero stories • How to join?• Club/Contact
information• Why to join?• Vibrancy of Club
• Engaged social context• Facebook• Twitter• YouTube• Linked in
Intranet - Members
• Member log-in for information
• Business growth strategies
• Internal club information
• Reporting - RI• Resources• HR• Insurance• Grants etc
Intranet – Beneficiaries
• Log-in for information
• Information for grants and funded programs
• Forms / submissions• Reporting /
acquittals
Password protected – it’s online, but ‘business’ is behind closed
doors
+Understand your online business
•Your members•Your community•Your sponsors•Your local businesses
•Your members of Parliament
•Your Rotary peers•Your advertisers•Your beneficiaries•Communities served
•Your potential new members
•Editorial & creative•Stories / education•News and information
•Advertisements•Statistics / Blogs / Entertainment
•Questions / Opinions / Surveys
•E-commerce
•Website•e-newsletter•Facebook (community)
•Twitter (real-time news)
• Instagram / Pinterest•YouTube / Vimeo
•Computers / laptops•Mobile / smartphones• iPad / tablets•Servers•CMS• IT support•Cloud•Next big thing? TECHNOLOGY
& PLATFORMS(media,
communications + e-
commerce
NETWORKS & DISTRIBUTION
(engaged social context)
STAKEHOLDERS
(engagement with content in
networks = new
knowledge)
CONTENT(text, images,
videos, podcasts &
interactivity)
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COMMUNITY GROWTH STRATEGY
PUSH OUT NEWS AND CONTENT
PULL IN PEOPLE TO YOUR WEBSITE
RETAIN RELATIONSHIPS THROUGH E-NEWSLETTERS & SOCIAL MEDIA
ROTARY WEBSITE
SOCIAL MEDIAENGAGEMENT
& E-NEWSLETTER
RETAIN RELATIONSHIP
S
ONLINE NEWS & CONTENT
+Shared content = Shared core values
“Hey, we support
eradicating polio, let’s share this”
Example of how to translate shared core value into effective real-time marketing during Bill Gates visit to Australia.
Working together as an online community.
93 likes and 504 sharesDistrict 9520
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Facebook: be social and share
• Create your own community or embed the existing Rotary International community on your website!
• Build it beyond your own members• Share news and photographs• Upload events• Search and share relevant content• Cut and paste RDU content links or share
amongst your community
Rotary Facebook
• Like other’s pages!• Make compliments and offer support and
encouragement• Connect with local business, community
groups, local council members and follow community leaders – make comments!
• Influence the influencers….
Connect with wider community
+Twitter – how to engage
Promote upcoming events
Reply or comment to other’s stories – be visible
News stories – project updates
Share interesting stories
@mention your partners and friends so they share your stories
Set up LISTS check and retweet relevant news
Copy other people’s voice and style until you find your own!
Retweet your partners Community members (non-
Rotarians) Promote local business Use Hashtags - examples
@Rotary + #suburb helps + @partner #education
#giveback / #cause #volunteer / #socialgood #4change / #dogood #aid / #globalhealth #education / #fundraising
Your content - Rotary Connect to others
+Search Engine Optimisation
#volunteers
#humanitarians
#community development
#social good
Organic + Direct Search Terms
Keyword example
Develop keywords for Rotary
Use keywords
in metadata on content
and website
page
GOAL: To be visible when people are already looking for you!
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Search online and download relevant resources
+ JOIN THE CONVERSATION!
Website: www.rotarydownunder.org
Twitter /rotarydownunder
Facebook /rotarydownunder
Email: [email protected]