MEMBER MYTHS?
14
description
MEMBER MYTHS?. Volunteer organization? A Service Club? Cost is too high?. WHAT IS ROTARY?. A Rotary club is a local network of business, professional, and community leaders, active or retired, who hold or have held discretionary authority in any worthy business or profession. - PowerPoint PPT Presentation
Transcript of MEMBER MYTHS?
District 6930 Membership Trend
17001750180018501900195020002050210021502200225023002350240024502500
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2009-10 todate
MEMBER MYTHS?Volunteer organization?
A Service Club?
Cost is too high?
WHAT IS ROTARY?A Rotary club is a local network
of business, professional, and community leaders, active or retired, who hold or have held discretionary authority in any worthy business or profession.
WHO IS A CLUB’S CUSTOMERS?
WHO IS A DISTRICT AND ROTARY INTERNATIONAL
CUSTOMER?
WHAT IS A ROTARY CLUB’S PURPOSE?
The “OBJECT OF ROTARY”
“The Object of Rotary is to encourage and foster the
ideal of service as a basis of worthy enterprise and, in
particular, to encourage and foster:”
To Advance
The “OBJECT OF ROTARY” cont’d
FIRST—The development of acquaintance as an opportunity for service;
SECOND—High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
THIRD—The application of the ideal of service in each Rotarian’s personal, business, and community life;
FOURTH—The advancement of international understanding. Goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
It’s okay to join Rotary for Business Reasons
WHAT’S IN IT FOR ME?Business, Professional, and
Community Leaders
Will this type of person want to waste any time in an organization that
does not satisfy their need or needs?
What about the “N” word?
MEMBERSHIP SURVEY
Fundamental needs to a club member belonging to a club for:
First 5 years: 1. Networking2. Developing business and Leadership Skills
5 ~ 20 years:3. Connecting with community4. Providing service to others
20 + years:5. Friendships
Source: Rotary Club of Buffalo Membership Satisfaction Survey
WHY DO PEOPLE LEAVE A ROTARY CLUB?
(Other than health and relocating reasons.)
Key Principles:Clubs are not doing enough to meet
member’s fundamental needs.
Clubs are doing enough but current and prospective members don’t see it.
Clubs are not attracting those people who have needs the club can meet.
