Member Board Election Training
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Transcript of Member Board Election Training
Home Ownership Matters
Member Board Election Training
Elections!
So many choices ….
And elections every six months!
But here is what people are really paying attention to…..
Getting Attention
• Repeat, Repeat, Repeat• Consistent Message and Branding• Facts, Ideas and Examples • Persistence on Issues
Visibility + Credibility + Leadership = Engagement & Results
The Road to Map to REALTOR® Success: The Toolbox
• Press Release template• Opinion/Editorial “Op/Ed” Templates• Ipsos-Reid Survey• Issue Summaries• Home Ownership Matters ads• Board leadership Meetings with Candidates• Candidate survey• Candidate Debate/Breakfast Meetings
Visibility
• A Natural for Realtors• Press Releases• Op-Eds• Home Ownership Matters Ads
Credibility
• Knowledge of the sector• Knowledge of the community• Facts and data – Ipsos-Reid• Issue Summaries
Leadership
• Issue Summaries and Recommendations• Candidate Surveys• One-on-One Candidate Meetings– How to do it
• Board-sponsored Debate/Breakfast Meetings– How to do it
Timing
April 21 – October 6, 2011– Press Release: April 25th - May 13th– Op-Eds: beginning of each month – Ads: July-September– Candidate & Board Meetings: August-September– Candidate Surveys: August – Candidate Debate/Meetings: August-September
Post-election– Congratulations letter– Schedule follow-up meeting within 30-90 days
More Information and Materials
• REALTOR® Guide to Elections
• www.homeownershipmatters.ca
Video
Home Ownership does matter!
Member Board Election Training
Questions