MELJUN CORTES RESEARCH Lectures Thesis Example Descriptive Buying Cellphone JRU Presentation
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Transcript of MELJUN CORTES RESEARCH Lectures Thesis Example Descriptive Buying Cellphone JRU Presentation
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An Analysis on the Extent of Satisfaction in
Buying Nokia Cell Phone Products among JRU
Graduate School Chinese Student
Example –Descriptive Method
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INTRODUCTIONINTRODUCTION
The Nokia is experiencing toughcompetition with other mobile phone
manufacturers. Its market share has
diminished but still has a strong brandassociation among consumers especiall
in !urope and some parts of "sia. This
made the researcher stud about Nokia
and its marketabilit among #$%&raduate 'chool students.
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05/10/16 ( )resentation *
RESEARCH PARADIGMRESEARCH PARADIGM
!" Profile of the
Res#ondents
Name$%#tional&
Age Gender
!!" Com#etiti'e
Strategic Analysis
of Nokia cell Phone"
Product
Price
Place
Promotion
!" Sur'ey
$(uestionnaire&
!!"Analysis
A )ulti#le
Regression*" +,-est
" -,-est
!!!" Presentation
of .ata
!/" Conclusion 0
Recommendation
Extent of
Satisfaction on
1uying Nokia cell
#hone #roducts*" Acce#ta1ility
" A2areness
3" Preference
4" !mage
!n#ut Process %ut#ut
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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM1. +etermine the respondent,s profile in terms
of the following -ariables
1.1 "ge 1. &ender
. (ake the competiti-e ad-antage analses
of Nokia mobile phone in term of
)roducts/'er-ices
a. ualit
b. eatures
c. $eliabilit*. (ake the competiti-e ad-antage analses
of Nokia mobile phone in term of )rice
a. 2ist )rice
b. +iscount
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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM
3. (ake the competiti-e ad-antage analses of
Nokia mobile phone in term of )lace4+istribution
a. 'trategic location
b. (arket o-erage
5. (ake the competiti-e ad-antage analses ofNokia mobile phone in term of )romotion
a. "d-ertising
b. 'ales )romotion
c. Telemarketing
d. Internet
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6. +etermine the extent of satisfaction of the
respondents on Nokia in terms of
a. "daptabilit
b. "wareness
c. )reference
d. Image
7. Test the hpothesis through regressionanalsis.
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STATEMENT OF THE PROBLEMSTATEMENT OF THE PROBLEM
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8 The respondents or participant of thestudy are the Chinese students of JRUGraduate School of usiness!
8 Since there are only "# students in the JRU
Graduate School$ the %hole population isconsidered the si&e of sample!
8 Descriptive method %as used to descriethe nature of a situation$ as it exists at thetime of the study and explore the causesof particular phenomenon!
05/10/16 ( )resentation 7
Population and SamplingPopulation and Sampling
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FINDINGS AND CONCLUSIONS
PROBLEM FINDINGS CONCLUSIONS
1 D!t!"min!t#!"!$pond!nt%$p"o&l! in
t!"m$ o' t#!'ollo(ing)a"ia*l!$+ 11 Ag!
1, G!nd!"
1-./0 o' t#!"!$pond!nt$ a"!ag!d *!t(!!n 123,4 5!a"$ old 6
74,8 o' t#!ma"! ag!d *!t(!!n,037/ 5!a"$61.0- o' t#!mag!d a*o)! 7/
5!a"$ old,01.0 o' t#!"!$pond!nt$ a"!mal!6 74,8 o't#! "!$pond!nt$
(#o a"! '!mal!,8- o' t#!m
1 Ma9o"it5 o't#! "!$pond!nt$:an *!:on$id!"!d
5oung o" a"!ta;ing upG"aduat! $:#ooln!a"l5 a't!"
g"aduation '"om:oll!g!, Mo$t o' t#!"!$pond!nt$ a"!mal! $tud!nt$
!n"oll!d du"ing3
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FINDINGS AND CONCLUSIONS
PROBLEM FINDINGS CONCLUSIONS
, Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'
No;ia mo*il!p#on! in t!"mo'P"odu:t$=S!")i:!$+
a >ualit5* F!atu"!$: R!lia*ilit5
T#! "!$pond!nt$a$$ign!d t#!#ig#!$t (!ig#t!dm!an o' 7-86
(#!"! t#!"!$pond!nt$$t"ongl5 ag"!! toit!m A (#i:#$a5$ t#at ?I *u5
No;ia (#i:# I*!li!)! #a)!#ig# @ualit5 anddu"a*ilit5
Fo" t#!p"odu:t6@ualit5 #a$t#! #ig#!$t
(!ig#t!dm!an'ollo(!d *5'!atu"! andt#! la$t i$ t#!
"!lia*ilit5 Allo' t#!m :laimt#at t#!"!$pond!nt$
ag"!! (it#t#! di!"!nt
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PROBLEM FINDINGS CONCLUSIONS
7 Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'No;ia mo*il!p#on! in t!"mo' P"i:!+ a Li$tP"i:!
* Di$:ount
t#! "!$pond!nt$a$$ign!d t#!#ig#!" (!ig#t!dm!an o' 7 0/6(#!"! t#!"!$pond!nt$ag"!! to it!m B(#i:# $a5$ t#at?I p"!'!" No;ia
$in:! it$ p"i:! i$app!alingt#"oug# it$$t"at!gi:di$:ount
Fo" t#! p"i:!6t#! #ig#!"(!ig#t!dm!an i$a$$ign!d *5t#!"!$pond!nt$to li$t p"i:!t#an t#!
di$:ount Bot#o' (#i:# #a)!t#! $am!)!"*alint!"p"!tationo' t#at t#!
FINDINGS AND CONCLUSIONS
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PROBLEM FINDINGS CONCLUSIONS
- Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'No;ia mo*il!
p#on! in t!"mo' Pla:!Di$t"i*ution+ a
St"at!gi:lo:ation * Ma";!tCo)!"ag!
t#! "!$pond!nt$a$$ign!d a(!ig#t!d m!ano' 7--6 (#!"!t#! "!$pond!nt$
$t"ongl5 ag"!! tot#! onl5 it!m(#i:# $a5$ t#at?No;ia i$
g!n!"all5a)aila*l! inn!a"*5 $to"!
Fo" t#! pla:!6$t"at!gi:lo:ation #a$ a#ig#!"(!ig#t!d
m!an t#an t#!ma";!t:o)!"ag!Bot# o' t#!m
#a)! t#!$am! )!"*alint!"p"!tationt#at t#!5$t"ongl5
ag"!!
FINDINGS AND CONCLUSIONS
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PROBLEM FINDINGS CONCLUSIONS
4 Ma;! t#!:omp!titi)!ad)antag!anal5$!$ o'No;ia mo*il!
p#on! in t!"mo' P"omotion+ aAd)!"ti$ing
* Sal!$P"omotion :T!l!ma";!ting d Int!"n!t
t#! "!$pond!nt$a$$ign!d a(!ig#t!d m!ano' 7126 (#!"!t#! "!$pond!nt$
ag"!! to t#! onl5it!m (#i:# $a5$t#at ?I &nd !a$!to &nd No;ia
t#"oug#t!l!ma";!ting
Fo" t#!p"omotion6 t#!#ig#!$t (!ig#t!dm!an i$ a$$ign!d*5 t#!"!$pond!nt$ to
t!l!ma";!ting6(#i:# (a$'ollo(!d *5 $al!$p"omotion6 t#i"di$ t#! int!"n!t
and t#! la$t i$ad)!"ti$ing Allo' t#! a"!a$und!" p"omotion#a)! t#! $am!)!"*alint!"p"!tation
FINDINGS AND CONCLUSIONS
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PROBLEM FINDINGS CONCLUSIONS
0 D!t!"min!t#! !t!nt o'$ati$'a:tion o't#!"!$pond!nt$ on
No;ia in t!"m$o'+ aAdapta*ilit5
*A(a"!n!$$ : P"!'!"!n:! d Imag!
t#! "!$pond!nt$a$$ign!d a(!ig#t!d m!ano' 7,86 (#!"!t#! "!$pond!nt$
$t"ongl5 ag"!!to t#! onl5 it!m(#i:# $a5$ t#at?No;ia put$ t#!
"ig#t p"odu:t int#! "ig#t pla:!6at t#! "ig#tp"i:!6 at t#!"ig#t tim!
T#! "!$pond!nt$a$$ign!d t#!#ig#!$t (!ig#t!dto t#! a"!a o'adapta*ilit5 t#at:ould :laim t#at
t#! "!$pond!nt$#a)! $t"ongl5ag"!!d (it#6 n!ti$ imag!6 t#!n t#!p"!'!"!n:! and
t#! la$t i$a(a"!n!$$ T#!g"and (!ig#t!dm!an 'o" t#!!t!nt o'$ati$'a:tion $a5$t#at t#!
FINDINGS AND CONCLUSIONS
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PROBLEM FINDINGS CONCLUSIONS
. T!$t t#!#5pot#!$i$t#"oug#"!g"!$$ionanal5$i$
1T#!"! i$ a lin!a"$tati$ti:al"!lation$#ip t#at!i$t$ *!t(!!nt#! p"odu:t)a"ia*l! and atl!a$t on! o' t#!ind!p!nd!nt)a"ia*l!$
,T#! "!g"!$$ionlin!$ 'o" all t#!)a"ia*l! o'p"odu:t6 p"i:!6pla:!6 andp"omotion a"!
FINDINGS AND CONCLUSIONS
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RECOMMENDATIONS8+or the Nokia manufacturer
The must produce Nokia cellphones that aretrul high9end but still sold in a cheaper price.
Nokia manufacturer must produce what the
consumers need.
The should make or include new features suchas new games or applications to the cellphones which
are not et seen in its other products or from their
competitors: products.
The should create or at ma be re-iew their
existing product lines so that the will be able to see
which are no longer popular among the consumers.
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RECOMMENDATIONS
+or the Nokia #roduct sellers and distri1utors
The should sell Nokia products at a
competiti-e le-el.
The should appl different strategies to
sell Nokia products to the consumers aside fromnewspaper or maga;ines but also to
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8 +or the Consumers including the
students>efore buing a cellphone= the must consider the
total ?package@ of the product like checking the
labels and specifications.
The must remember that Nokia products ha-e
their own strengths and weaknesses thereforeA
the should know that their acceptabilit is
based on indi-idual users.8
05/10/16 ( )resentation 17
RECOMMENDATIONS
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8 Fo" t#! Futu"! R!$!a":#!"$
8 Conduct a similar study ut includin'more pro(le variales li)e years inthe *hilippines$ fre+uency of uyin'
ne% cellphone$ etc! and may includecomparison amon' di,erent randsof cellphones
05/10/16 ( )resentation 1B
RECOMMENDATIONS