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Melissa Watson2301 Buckingham StreetSaint Joseph MO 64506
816.752.8472 [email protected]
Related Experience:Advanced Advertising Strategies (Client UMB Bank)Media Planner Spring 2012
Completed comprehensive research paper covering company analysis, competitive analysis, targetaudience, bank advertising and the banking industry. Conducted primary research with individuals in the target audience. Prepared full media plan for the Kansas City market. Worked closely with the creative teams to ensure a cohesiveness media plan.
Farmers Insurance Kansas State OfficeMarketing Intern Summer 2011
Developed individually marketing campaigns for agents to use in their field. Assisted in developing a marketing campaign across Missouri and Kansas, to increase agents quotes.
Co-planned and ran March for Dimes fundraiser, Be A Hero for Babies Day, with an estimated 250people in a attendance and $3,000 raised in donations.
Tracked all agents insurances quoting for the state of Kansas with the use of pivot tables.
Knacktive (Client Lasik Plus)Media Planner Spring 2011
Defined media objectives and strategies which guide the creation of the clients integrated media plan. Worked closely with Account Executive, Public Relation Coordinator, and Interactive Director toleverage social media, non-traditional and on-line opportunities. Assisted creative team to develop ways to connect with the clients target market. Created traditional media tactics to meet clients objectives. Developed media flowchart and manage media budget.
Work Experience:Student Temporary Employment Program (STEP) May 2009-September 2010Social Security AdministrationSales Floor Representative June 2008 - CurrentOld Navy Saint Joseph, MOTele - Counselor January 2008May2011Northwest Missouri State University
Education:Bachelor of Science, Major in AdvertisingNorthwest Missouri State University (Northwest) Maryville, MO Spring 2012
International Business and Finance (IBEX)Hogeschool University Rotterdam, Netherlands Fall 2011
Leadership/ Activities: Sigma Kappa Member AAF-KCStudent Member
Public Relations Co-ChairGreek Week Public Relations Member Homecoming
Reference:Mr. Danny ZimmermanDistrict Manger Social Security Administration
660.582.7151Mrs. Jackie OCallaghan
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8/2/2019 Melissa Watson Resume
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Melissa Watson2301 Buckingham StreetSaint Joseph MO 64506
816.752.8472 [email protected] Old Navy816.390.8228
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8/2/2019 Melissa Watson Resume
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Melissa Watson2301 Buckingham StreetSaint Joseph MO 64506
816.752.8472 [email protected]
