Melissa-beauty-interactive-infographic resume
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Microsoft Office Google Analytics Omniture Lithium, SessionCam Photoshop JIRA Technical Languages French Cantonese Mandarin Spanish Grew CIT BANK deposit portfolio from $3 billion to $11 billion in 3 years through digital advertising campaigns, web portal content and experience enhancements Increased APPLIANCE CONNECTION Facebook fans by 40%, average weekly reach by 433%, Twitter followers by 13%, relevant followers by 317%, and Klout score by 30 points As Social Media Manager, integrated new social platforms, targeting relevant communities for engagement that resulted in traffic for previously unknown categories and 2 features with blog Kosher Pig Over 7 years experience Melissa Taw One woman Digital/Creative Agency • Beauty-obsessed Product Hoarder • Guaranteed Mover and Shaker • Great Idea Machine • Vision-driven leader, stay late-doer, and creative innovator “I belong in beauty. My passion allows me to unlock the full potenial of my skills and add real value. That’s when I feel truly successful.” Diverse skill set Developed a 3-year product strategy for ATOI SKINCARE. Recently, launched a new brand, website and e-commerce. Social and digital sales to follow CIT BANK Marketing and customer experience lead on interbank system conversion and transition of front and back-end elements of all multi-device channels Led CIT BANK presentation and reporting of campaigns, competitive environment, and customer behavior for annual marketing plans. Met or exceeded 97% of business goals over 3 years Collaborated with CIT BANK Technology, Operations and Compliance to oversee project execution and completion for an average of 12 projects per day Frelance beauty writer for SKINCARE-NEWS.com wrote 2 feature articles for skin/haircare Founded skincare brand DERMAPOTHECARY and launched a micro-needling tool on Amazon.com Conceptualized new fragrance, Bakawali, for THEGODDESSLINE. Identified e-commerce inefficiencies that prevented $14,000+ repeat loss Beauty Strong record of results Digital Marketing & Social Marketing & Business 2009 2011 2013 2015 2017 B.A. French December 2005 M.B.A. International Marketing May 2009 Digital Media Marketing Certificate May 2012 [email protected] 317.946.5255 LinkedIn 2005
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Transcript of Melissa-beauty-interactive-infographic resume
Microsoft Office
Google Analytics
Omniture
Lithium, SessionCam
Photoshop
JIRA
Technical Languages
French
Cantonese
Mandarin
Spanish
Grew CIT BANK deposit portfolio from $3 billion to $11 billion in 3 years through digital advertising campaigns, web portal content and experience enhancements
Increased APPLIANCE CONNECTION Facebook fans by 40%, average weekly reach by 433%, Twitter followers by 13%, relevant followers by 317%, and Klout score by 30 points
As Social Media Manager, integrated new social platforms, targeting relevant communities for engagement that resulted in traffic for previously unknown categories and 2 features with blog Kosher Pig
Over 7 years experience
Melissa TawOne woman Digital/Creative Agency • Beauty-obsessed Product Hoarder • Guaranteed Mover and Shaker • Great Idea Machine • Vision-driven leader, stay late-doer, and creative innovator
“I belong in beauty. My passion allows me to unlock the full potenial of my skills and add real value. That’s when I feel truly successful.”
Diverse skill set
Developed a 3-year product strategy for ATOI SKINCARE. Recently, launched a new brand, website and e-commerce. Social and digital sales to follow
CIT BANK Marketing and customer experience lead on interbank system conversion and transition of front and back-end elements of all multi-device channels
Led CIT BANK presentation and reporting of campaigns, competitive environment, and customer behavior for annual marketing plans. Met or exceeded 97% of business goals over 3 years
Collaborated with CIT BANK Technology, Operations and Compliance to oversee project execution and completion for an average of 12 projects per day
Frelance beauty writer for SKINCARE-NEWS.com wrote 2 feature articles for skin/haircare
Founded skincare brand DERMAPOTHECARY and launched a micro-needling tool on Amazon.com
Conceptualized new fragrance, Bakawali, for THEGODDESSLINE. Identified e-commerce inefficiencies that prevented $14,000+ repeat loss
Beauty
Strong record of results
Digital Marketing & Social Marketing & Business
2009 2011 2013 2015 2017
B.A. French December 2005
M.B.A. International MarketingMay 2009
Digital Media Marketing CertificateMay 2012
317.946.5255
2005
![Aphrodite By: Jenny & Melissa. Aphrodite Goddess of love and beauty. Famous Symbols: Myrtle, Dove. [1] Due to Aphrodite’s beauty, other gods feared that.](https://static.fdocuments.us/doc/165x107/56649daa5503460f94a980ad/aphrodite-by-jenny-melissa-aphrodite-goddess-of-love-and-beauty-famous.jpg)
