Melbourne Marketers Connect

18
Melbourne Marketers Connect August 27, 2014

description

Update about LinkedIn Marketing Solutions as presented at Melbourne Marketers Connect by Kae Hum, Sales Manager, LinkedIn

Transcript of Melbourne Marketers Connect

Page 1: Melbourne Marketers Connect

Melbourne Marketers ConnectAugust 27, 2014

Page 2: Melbourne Marketers Connect

Kae Hum Sales Manager - Melbourne

Meet the Team

Colby WongAccount Manager - Melbourne

Michael LevineAccount Director - Melbourne

Matt TindaleSales Director – Australia & NZ

Kate WillgossAccount Manager - Melbourne

Shane BrownAccount Director - Melbourne

Page 3: Melbourne Marketers Connect

6MMAustralian members

Page 4: Melbourne Marketers Connect

LinkedIn Helps Members Achieve Personal Success

NetworksIdentity Knowledge

Page 5: Melbourne Marketers Connect

Use Identity to Target with Accuracy

Company Size

Location

Job Title

Industry

Education

Age / Gender

Page 6: Melbourne Marketers Connect

Social AmplificationNetworks

Page 7: Melbourne Marketers Connect

Social AmplificationNetworks

Page 8: Melbourne Marketers Connect

NetworksSocial Amplification

Page 9: Melbourne Marketers Connect

NetworksSocial Amplification

Page 10: Melbourne Marketers Connect

GroupsSlideShare InfluencersPulse

The definitive professional publishing platformKnowledge

Page 11: Melbourne Marketers Connect

LinkedIn Becomes the News

Page 12: Melbourne Marketers Connect

LinkedIn Becomes the News

Page 13: Melbourne Marketers Connect

7xMore engagement with content vs.

jobs

Content is our core

Page 14: Melbourne Marketers Connect

LinkedIn Marketing Solutions

CONTENT MARKETINGLeverage knowledge and networks

ONLINE MEDIALeverage professional identity

Display

InMail

• Target with accuracy• Professional and

aspirational

Company page

Groups

Sponsored Updates

• Build a community• Engage brand

advocates• Social amplification

Self-serve

Page 15: Melbourne Marketers Connect

Buyers are highly informed, savvy and influential

Research Brand Contact

PurchaseDecision

Consideration

60%through the decision making process

Page 16: Melbourne Marketers Connect

Content marketing is a key tactic for Australian marketers

Source: ADMA / Content Marketing Institute, November 2013

Priority

69%

Australian marketers in 2014

93% Marketers plan to

increase (or significantly

increase) their content

marketing budgets

81%

Australian marketers are utilising content marketing

Australian marketers are producing more content now than they did one year ago

Budgets

Page 17: Melbourne Marketers Connect

Sponsored UpdatesExtend your reach at the moment of relevance

Page 18: Melbourne Marketers Connect

Content Marketing Success Story

1million members reached

Highest source of traffic

3x engagement

5x more social interactions

*Mark Murray CMO / Julie Hamiltion Content Director