MELANIEMURATA e n h a n c i n g t h e h u m a n e x p e r i e n c e t h r o u g h d e s i g ne n h a n c i n g t h e h u m a n e x p e r i e n c e t h r o u g h d e s i g ne n h a n c i n g t h e h u m a n e x p e r i e n c e t h r o u g h d e s i g n

MELANIEMURATA MELANIEMURATA

WESTERN SAHARA

ROMAN RUINSKYOTO

SWISS HIGHLANDS

RINGLINGRINGLING

YOGOGI

VISIONI am originally from Lima, Peru

and moved to Florida when I was

six years old. Being from a foreign

country triggers the desire to

constantly meet people from other

cultures and understand their

experience. I studied abroad in

Florence, Italy my first semester in

college and this was a time where

I began to really look at the world

in a different way. During my time

traveling, I realized how experiences

impacted my conciousness and

further my understanding of design.

DESIGN

EXPAND CONCIOUSNESS

EXPERIENCES

“ I’m curious to learn how people experience space

and how I, as a designer, have the

ability to enhance that experience”

MEDITERRANEAN SEAMACCHU PICCHU SALK INSTITUTE

BLOOM

RESEARCH

[ Graduate Year ] 1 Year

Branded Pop-Up Retail Environments

Brand Identitycreated in Illustrator

As a Master’s student I had the opportunity to explore marketing

strategy and branding in retail interior environments. The research

aspect of the project informed contextural decisions madeto appeal

to the target demographi accrding to the geographical location. The

goal is to tell the brand story of how each purchase contributes of

the betterment of sex-trafficking survivors of the local community.

MASTER’S

“Creating Social Transformation

through Design + Pop-Up Retail”

PROJECT

BLOOM

BRAND IDENTITY

BLOOMFIND A LOCATION

NEAR YOU

NEW!

CLOTHING

ACCESSORIES

HOME + TRAVEL

DESIGN A BRACELET

FEATURED POP-UPS

YOUR PURCHASEIMPACTS LIVES

NEW ARRIVALS

RETAIL MARKET

[ Graduate Year ] 1 Year

Branded Pop-Up Retail Environments

Revit + Photoshop

The concept of the brand experience is the delicate and pure nature of the

lotus flower. A minimalist aesthetic is utilized to promote tranquility and

allow consumers to navigate the interior environment effectively. The

branding is communicated in a subtle manner to preserve the luxury of the

space.

RESEARCH

“Creating a sense of place through

contextural design unique to

geographical location”

POP-UP SHOPGALLERIA VITTORIO EMANUELE II / MILAN

GALLERIA VITTORIO EMANUELE IIBRAND DISCOVERY

RETAIL MARKET

[ Graduate Year ] 1 Year

Branded Pop-Up Retail Environments

Revit + Photoshop

Interactive touch-screen experiences are interwoven into the consumers

journey in physical space. The user experience design within the

systems are designed to create a meaningful connection with the

consumer and create brand loyalty through seamless brand discovery.

RESEARCH

“Blurring the lines between physical and

digital space”

POP-UP EXHIBITDOWNTOWN BURJ / DUBAI

POP-UP SHOPGINZA SHOPPING DISTRICT/ TOKYO

FLOOR PLAN / NTS

FLOOR PLAN / NTS

TOKYO POP-UP NYC BOUTIQUE NYC BOUTIQUE

A 24-hour window shopping interactive online experience allows the consumer to navigate the brand staory and

explore clothing options even after hours.

BOUTIQUE HOTELaurora

The Aurora Boutique Hotel is located on the coast of Oslo,

Norway. The building was designed to give travelers a

norweigian experience. The lobby area on the first floor is designed with floor to ceiling views to give

users a view of the bay and nature. The second floor has an outdoor

patio where guests may dine. floors 3-6 are intended to house

visitors staying the hotel. The outer spaces include an outdoor balcony with views of the fjords.

BOUTIQUE HOTELaurora

Senior Year // 10 weeks

500 Square Meters

Revit Architecture + Photoshop

OSLO, NORWAY

The Aurora Boutique Hotel is

inspired by the rhythm, spotaneity

and movement of the Aurora

Borealis - the northern lights in

Norway. The wood featured in

the environment is regionally

harvested from Norway and

creates a “home away from home”

atmoshphere for the user. The

dramatic lighting adds a ethereal

experience.

BOUTIQUE HOTELaurora

Senior Year // 10 weeks

500 Square Meters

Revit Architecture + Photoshop LOBBY

LYSE RESTAURANT

LOBBY

LYSE RESTAURANT

LEVE

L 1 GRAND STAIRCASE

BAR + LOUNGE

A special feature of Aurora

Boutique Hotel includes a

high-concept bar and lounge

experience . LED lighting is

incorporated and strategically

engineering to mimic the same

pantone hue of the Northern

Lights. Private spaces such as

the spa and the lounge create

intimate experiences for guests to

relax and socialize within the hotel

environment.

BOUTIQUE HOTELaurora

Senior Year // 10 weeks

500 Square Meters

Revit Architecture + Photoshop

PRIVATE LOUNGE

SPA

PRIVATE LOUNGE

SPA

LEVE

L 2

GUEST SUITE

10

cm

ORGANICATAVOLO

The ol ive t ree is nat ive to mediterranean coastal areas. Organica tavolo is

inspired by the winding and twist ing shape of the ol ive t ree. Elements of the t ree

come together to form one twist ing shape or a shape

that embraces var iety. Both methods wi l l be explored

in the process of designing Organica. Overal l , organica

is integral to mater ia l and evokes a sense of

sophist icat ion and elegance through uni f ied curvi l inear

forms.

Graduate Work // 10 weeks

500 Square Meters

Rhino

C A N E L E T T A W A L N U T

L E N G T H A N D W I D T H O F C A N A L E T TA S T R I P S

M E TA L R O D I N S E R T E D T H R O U G H WA L N U T F O R S U P P O R T

AT TA C H E D B Y H I G H P E R F O R M A N C E A D H E S I V E

4 cm

10

cm

4 cm

10

cm

TREE TO TABLE PROCESS1

2

3

PROCESS DRIVEN

DESIGN

art basel miami 2013

1 2

3 45PROTOTYPING

RAPID

[ G R A D U AT E W O R K ]

ANATOMCHAIR

The structura l yet , sof t forms are informed by the of the

human anatomy.The Anatom chai r was designed for the f lat

pack furn i ture pro ject in the graduate furn i ture design c lass at F lor ida State Univers i ty. The

pro ject goal was to design a 3-D furn i ture p iece f rom 2-D pieces, whi le maximiz ing the

space on a 4’x8’ sheet of p lywood. Joinery was explored and the design was developed

through the evolut ion of process prototype min iature

scale models. The f ina l des ign was created in AutoCAD, imported into Rhino and

routed on a CNC machine at the Faci l i ty for Arts Research

in Tal lahassee, FL.

Graduate Work // 10 weeks

500 Square Meters

AutoCAD , Rhino + CNC Router

The Hol ly Ful ton retai l environment is designed as

an extension of the onl ine shopping exper ience and

to enhance the already establ ished brand ident i ty of the Hol ly Ful ton Fashion

Col lect ion. The goal for the space is to bui ld

brand loyal ty wi th current and future Hol ly Ful ton

consumers. The inter ior environment caters to a

younger demographic and features technology such as a projected screen on

the mirror for consumers to watch Hol ly Ful ton fashion

shows.

Freelance Work // Client: Rochelle Tracey

4 Weeks50 Square Meters

Revit + Photoshop

HOLLY FULTON

RETAIL

DESIGNHIGH CONCEPT

D&G

The inspiration for the Gioia di Vivere luxury yacht is the iconic Light Blue fragance by Dolce &

Gabbana. The notes of jasmine, sicilian cedar, amber and citron

evoke the spirit of the infinite and deep italian mediterranean. Clean

lined architectural materials, sensual curves, reflective

materials, and transparent materials define the setting while

leather, high-gloss finishes and organic textures emphasize the

joy of living. The elements of line, space and harmony will inspire

the form of the products specified. The neutral palette allows for

strong emphasis on the beauty of the mediterranean.

YACHT DESIGNGraduate Work //

10 weeks500 Square Meters

AutoCAD + Revit

CONFERENCE/DIN ING

PENTHOUSE

The penthouse project was based on a real c l ient , a

s ingle lobbyist wi th a taste for rust ic modern. This

space is a second home and intended to be used

seasonal ly to l ive in and to enter tain guests. Mater ia ls

such as stone, t raver t ine marble and cherry wood

f loor ing give the space a luxury feel - an ideal

atmosphere to enter tain high-prof i le potent ia l

cl ients . The off ice and bedrooms offer pr ivacy

whi le the k i tchen and l iv ing room provide open

sight l ines.

KITCHEN + L IV ING AREA

Sophomore Year // 10 weeks

500 Square Meters

AutoCAD, 3DSMax + Photoshop

RUSTIC MODERN

KITCHEN + BAR

RESIDENTIAL LUXE

CREATIVE DEPARTMENT PARTNER OFF ICE

CORPORATEOFFICE

The corporate office project is inspired by the AMC TV series

MAD MEN. The concept for this environment is“the office of the

21st century”. The office has been updated from a 70’s office with a

strong focus on drinking, smoking and hierarchy to a progressive

office that is open plan, collaborative and a welcoming

environment for prospective clients. The modern day marketing

and advertising firm features breakout spaces where creatives have the opportunity to exchange

ideas or meet with a client via Skype.

Junior Year // 8 weeks

1,500 Square Feet

AutoCAD, 3DSMax + Photoshop

CORPORATEOFFICE

Branding plays a role in establishing a solid identity, giving

the firm credibility, and paying homage to the strong cultural

history of the office. Environmental graphics are featured throughout

the space as informational pieces that tell the story of the brand and

where the firm is headed. The juxtaposition of ergonomic furniture and custom luxury FF&E create an

environment that is an extension of the brand identity and a place where work gets done. The glass sculpture in the atrium gives the

office a sense of place that creates positive company culture and

pride.

Junior Year // 8 weeks

1,500 Square Feet

AutoCAD, 3DSMax + Photoshop

BRANDED ENVIRONMENTJUICE BAR

COMPANY CUSTOM HISTORY WALL

INTERIOR SECTION

BRANDED ENVIRONMENT

Creative

Media

Reception

InfoTechnology

Waiting

Stor.

RRElev.

Stairs

Atrium

sec

on

d fl

oo

r

Lounge/Kitchen

third

flo

or

Conference

President

Founder

Accounts

RR

Elev.

Waiting

HumanResources

Stairs

Stor.

Atrium

Stairs

Financial

OPEN OFFICE PLAN

STEELCASE MONTAGE

GALLERIA VITTORIO EMANUELE II

MELANIEMURATA e n h a n c i n g t h e h u m a n e x p e r i e n c e t h r o u g h d e s i g n

info@melaniemurata.com / +1 239 404 0921 / www.melaniemurata.com