Melange 2012 Brochure_print Format

8/3/2019 Melange 2012 Brochure_print Format

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SIMSR, consistently ranked amongthe top 20 B-Schools of India, isone of the most prestigious B schools in the country with apool of talented and brilliantstudents from all over the

country.At SIMSR, we believe in

Jnandeva tu Kaivalayam Knowledge alone Liberates.With this philosophy, SIMSRcombines academic rigor andindustry exposure to meet

challenges of the competitivebusiness environment. With anaim of transforming students intomanagers with sound businessacumen to translate vision intoreality, SIMSR strongly believes in

developing new frontiers of knowledge. Not only has SIMSRproved its excellence on theacademic front, but has alsocarved a niche for itself in thesports and cultural fraternity.

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Event showcasing an exciting amalgamation of best managerial abilities,creativity, smart moves and the brightest and the biggest ideas from thefuture managers from the countries best and finest B-Schools.

An exciting culmination of the management and culturalentertainment over two days

Average attendance of 7000+ including colleges from all over the

country such as the prestigious IIMs, JBIMS, Symbiosis, Xaviers, NMIMS,graduation colleges from Mumbai and many more.

Successful Tie Ups with LIC One Mobile

I ndian Oil Spykar

Red Bull Buckaroo Raymonds Eveready Fame

Shoppers Stop Orienta Cine advertising

Barista and many more over past years

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With an expected footfall of 7000 during the event, Mlange 2012 provides a

platform to the sponsor in terms of brand visibility and promotion. The audiencemainly comprises the age group between 15 to 30 and provides ample

opportunities to the sponsor toCatch them YoungThe Main Sponsor for Mlange 2012 would enjoy exclusive benefits through theevent as it will stand to remain the main brand name associated with the festival.

Co branding with Mlange 2012 ( XYZ presents Mlange 2012Where ideas

converge !) Logo presence in all brochures, posters and passes Exclusive use of Side drops for every event Presence in every media related publicity (newspaper articles and radio spots,banners etc) Stall space for publicity in the campusAll publicity done for the event will have the sponsors name associated

Full last page ad on the event brochure to be sent to B-schools across India

Full-length flaps on the SIMSR building (approx. 20 x 10 feet)Website (Logo Presence on all pages) + a special banner on the homepagelinked to a sub-page of the sponsor. Couple of Spoken Ads per event Flash Ad (at the time of inauguration and on every subsequent day)The product jingle will be aired on Radio Mlange at regular intervals Mid event spots dedicated to the main sponsor

Logo presence on the event t-shirt with Mlange 2012A multi-media presentation at the venue if the sponsor wishes to. Other benefits on discussion with the company and the Sponsorship team

(*All banners shall be provided by the sponsor)

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Mlange 2012 would be witnessing over 20 events in a period of 2 days

ranging from management games to cultural extravaganzas. These events are highlypopular in the college circuit and will draw in huge numbers. The cosponsor forMlange 2012 would enjoy the following benefits:Associate branding with Mlange(Mlange 2012 in association with XYZ) Logo presence in all brochures, posters and passes Banners across three event venues Presence in media related publicity (articles and radio spots)Website (Logo Presence on all pages) + home page permanent scroll Presence SpokenAd per event Flash Ad (at the time of inauguration + closing of main event) One filler dedicated to the cosponsor Rights to one Management event Special mention in the brochure of Mlange 2012 which will be sent to more than 500 b-schools of India Other benefits on discussion with the company & Sponsorship Team

(*All banners should be provided by the sponsor)

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As an Event Sponsor, one can enjoy the exclusive rights to a particular event:Backdrop at the event spot + 2 additional banners (4 x 6 feet)

Website ad (on event page) Mention on radio spots for the events Mention in the event brochure to be sent to B-schools across IndiaThe event can be tailor made for the Event Sponsor Other benefits on discussion with the company & Sponsorship Team(*All banners should be provided by the sponsor)


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The Sponsor will enjoy space on the website which is expected to be seen byover 50000 students in colleges across the country.

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Merchandise in the form of T-Shirts / Caps will be distributed among theparticipants of Mlange 2012.The sponsor can buy out branding space on

the tshirt.Not more than 3 ad spaces will be available on the tshirts.

The Hospitality partner would be the only one to provide with all the traveland stay arrangements for the team coming from outside Mumbai.

Logo of the hospitality partner in every promotional campaign of Mlange 2012 Logo on the Mlange website as the Official Hospitality Partner Banners across event venues Partner Jingles and names will be aired on Radio Mlange

Would be the official Food and Beverage partners of Melange 2012Would be given an exclusive stall for merchandising Logo of the hospitality partner in every promotional campaign of Mlange 2012 Logo on the Mlange website as the Official Food and Beverage Partner Banners across event venues Partner Jingles and names will be aired on Radio Mlange


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The official Online partner of Melange 2012. Logo in the Melange website, posters and banners. Banners across event venues. Full publicity on all the social media activity and online events.

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Mention of sponsor on every communication of the event like SMS, Emails etc. Logo of the partner in telecom every promotional campaign of Mlange 2012 Logo on the Mlange website as the Official Telecom Partner Banners across event venues Partner Jingles and names will be aired on Radio Mlange

The sponsor through stalls would be able to display and promote itsmerchandise or any other product offering as it may wish to.

Sponsors can also promote themselves by way of spoken ads.Announcements on Radio Mlange will be made at regular intervals at various

event venues.


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1 Main Sponsor Rs 8,00,000/-

2 Co Sponsor Rs 5,00,000/-

3 Banner Space Refer to table 2

4 Website Refer to table 3

5 Event Partner Refer to table 4

6 Stalls Rs 10,000/- for 2 days, 6,000/- for each day

7 Spoken AdsRs 2,000/- for 10 mentions per day at various

locations

8 Media Partner Articles + Radio - all media related publicity

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Merchandise

Tshirts for Mlange (600 nos)

@ Rs 1,00,000/-

1 Main Venue (4x6 ft) Rs 7,000/-

2 Event Venue (4x6 ft) Rs 4,000/-

3 Drop Down Banner (20x5 ft) Rs 12,000/-

4 Main Gate banner 3 (10x3 ft) Rs 15,000/-


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1 Scroll Ads Rs 4,000/- for a week

2 Banner Space Rs 6,000/- for a week

3 Flash Banner Rs 8,000/- for a week with around 1000 hits/day

Literary Arts

1 Social B Plan Contest Rs 1,00,000/-

2 Consulting Case Study Competition Rs 50,000/-

3 Marketing Challenge Rs 50,000/-

4 Last Man Standing Rs 30,000/-

5 Corporate Restructuring Rs 30,000/-6 Brand-o-Mania Rs 30,000/-

7 Finance Quiz Rs 25,000/-

8 The Green Trade Rs 25,000/-

9 D Optimizer Rs 25,000/-

10 Expert Speak Rs 10,000/-

Literary Arts11 Print AD making

Rs 80,000/-

12 T Shirt design competition

13 Logo designing

14 Photography Competition

15 Short Film Making


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Performing Arts

16 Fashion Show Rs 80,000/-

17 Dance Competition Rs 65,000/-

18 Street Play Rs 50,000/-

19 Musical Skit/Spoof Rs 50,000/-

Informals

20 SIMSR Roadies Rs 60,000/-

21 Treasure HuntRs 75,000/-

22 Radio Jockey Competition

Rs 40,000/-

23 1 Minute Games

24 Speed Dating

25 Hindi JAM

26 Cacophony

27 Dumb CharadesOther Events

28 Rock band Performance Rs 4,00,000/-

29 Workshops Rs 25,000/-

Notes:The events and charges are subject to changes.

The events can be tailor made depending on the event sponsors.

1st instalment for the sponsorship should be made at least 1 month prior

to actual event, in order to include the Logos and banners on Brochures,

Websites and T shirts.

Full payments should be done 1 week prior to the actual event.


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10 MELANGE 2012

Date: 18th and 19th February 2012

Day: Friday&Saturday

Venue: K.J.Somaiya Institute of Management Studies & Research,

Vidyanagar,Vidyavihar (East), Mumbai 400077

Email: [email protected]

Website: www.simsr-melange.comFor any further details contact:

1) Poulomi Majumder (+919769952011)

[email protected]

2) Aman Jain (+919619208709)[email protected]


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Melange 2012 Brochure_print Format

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