Melaleuca vs. MLM: Turning Skeptics Into Success Stories Melaleuca vs. MLM: Turning Skeptics Into...

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Melaleuca vs. Melaleuca vs. MLM: MLM: Turning Skeptics Into Turning Skeptics Into Success Stories Success Stories

Transcript of Melaleuca vs. MLM: Turning Skeptics Into Success Stories Melaleuca vs. MLM: Turning Skeptics Into...

Melaleuca vs. Melaleuca vs. MLM:MLM:

Turning Skeptics Into Turning Skeptics Into Success StoriesSuccess Stories

Melaleuca vs. Melaleuca vs. MLM:MLM:

Turning Skeptics Into Turning Skeptics Into Success StoriesSuccess Stories

Why Melaleuca? Why Melaleuca? Why Now?Why Now?Why Melaleuca? Why Melaleuca? Why Now?Why Now?

Where should I commit my time, energy and focus to build a business?

•Timing

•The Cheese Has Moved

•What Makes Sense?

Where should I commit my time, energy and focus to build a business?

•Timing

•The Cheese Has Moved

•What Makes Sense?

WhatWhat’’ss On Their Belief On Their Belief Window?Window?WhatWhat’’ss On Their Belief On Their Belief Window?Window?

•‘The MLM Bucket’

•Define How The Money Flows

•Posture & Non-Defensive Energy

•Tell Them Who We Are & Who we are not

•‘The MLM Bucket’

•Define How The Money Flows

•Posture & Non-Defensive Energy

•Tell Them Who We Are & Who we are not

Why We Look Like MLMWhy We Look Like MLMWhy We Look Like MLMWhy We Look Like MLM

•Word of Mouth Marketing

•We pay commission on Multiple-Referral Generations

•We do presentations

•Word of Mouth Marketing

•We pay commission on Multiple-Referral Generations

•We do presentations

Multi-Level Multi-Level BusinessBusiness ModelsModelsMulti-Level Multi-Level BusinessBusiness ModelsModels

•Recruiting Driven: Business Opportunity

MLM’s are simply business opportunities that use a product(s) or service as a front to move money from one pocket to another.

•Recruiting Driven: Business Opportunity

MLM’s are simply business opportunities that use a product(s) or service as a front to move money from one pocket to another.

MLM – How the $Money MLM – How the $Money FlowsFlowsMLM – How the $Money MLM – How the $Money FlowsFlows

• Compensation Plan:

1 - Large “Buy-In”• Pay up front for the “Opportunity”

(range from $300 – $20,000)

2 – Large “Monthly Commitment • Range from $120 - $240

• Cost of Product very over-priced – Doesn’t compete in real marketplace

• Have to purchase too much stuff

• New $Money

• Compensation Plan:

1 - Large “Buy-In”• Pay up front for the “Opportunity”

(range from $300 – $20,000)

2 – Large “Monthly Commitment • Range from $120 - $240

• Cost of Product very over-priced – Doesn’t compete in real marketplace

• Have to purchase too much stuff

• New $Money

MLM Business Models MLM Business Models = ? ? ?= ? ? ?MLM Business Models MLM Business Models = ? ? ?= ? ? ?

•Not Real = Products can’t compete in real marketplace based of price and value.

•Money Opportunity Only = $$$ DEAL!

•Fundamentally Flawed = “Burn Effect”

•Few “Real” Customers = In it to win it!

= Legal Laundering!

•Not Real = Products can’t compete in real marketplace based of price and value.

•Money Opportunity Only = $$$ DEAL!

•Fundamentally Flawed = “Burn Effect”

•Few “Real” Customers = In it to win it!

= Legal Laundering!

RESULTS of MLM Bus RESULTS of MLM Bus Models =Models =RESULTS of MLM Bus RESULTS of MLM Bus Models =Models =

•Re-Order Rate = Avg. 12%-25% up to 65%

•200% - 400% Attrition

•95% are Business Builders

•5% are only customers

•Re-Order Rate = Avg. 12%-25% up to 65%

•200% - 400% Attrition

•95% are Business Builders

•5% are only customers

Melaleuca: Business ModelMelaleuca: Business ModelMelaleuca: Business ModelMelaleuca: Business Model

•Consumer Driven: Shopping Concept

Melaleuca is a manufacturing company that competes for market share with other top manufacturing companies, such as:

Proctor & Gamble

Johnson & Johnson

Centrum & One-A-Day

Gatorade, Slim-Fast, Atkins

Clinique, MAC, Lancome

•Consumer Driven: Shopping Concept

Melaleuca is a manufacturing company that competes for market share with other top manufacturing companies, such as:

Proctor & Gamble

Johnson & Johnson

Centrum & One-A-Day

Gatorade, Slim-Fast, Atkins

Clinique, MAC, Lancome

How Melaleuca Competes How Melaleuca Competes How Melaleuca Competes How Melaleuca Competes •Shopping Concept: $29 Members

Only– Safer for you and your home: Non-Toxic

– Super Concentrated

– Better Financial Value

– #1 Tested and Rated Multi-Vitamins & Minerals

– Higher Quality

– Exclusive

•Direct or Preferred Customer Benefits– 30-40% Discounts

– Marketplace Savings, etc…

•Shopping Concept: $29 Members Only– Safer for you and your home: Non-Toxic

– Super Concentrated

– Better Financial Value

– #1 Tested and Rated Multi-Vitamins & Minerals

– Higher Quality

– Exclusive

•Direct or Preferred Customer Benefits– 30-40% Discounts

– Marketplace Savings, etc…

Consumer-Direct: How $$ Consumer-Direct: How $$ FlowsFlowsConsumer-Direct: How $$ Consumer-Direct: How $$ FlowsFlows

•True Residual Income from Loyal Customers Ordering Every Month! (95% R.O.R.)

•88% Are Only Customers; therefore they do not maximize their commissions

•12% Are Business Builders; therefore they compete for unclaimed commissions left on the table from customers through:– Advancement Bonuses

– Monthly Promotions

– Leadership Pools

•True Residual Income from Loyal Customers Ordering Every Month! (95% R.O.R.)

•88% Are Only Customers; therefore they do not maximize their commissions

•12% Are Business Builders; therefore they compete for unclaimed commissions left on the table from customers through:– Advancement Bonuses

– Monthly Promotions

– Leadership Pools

What We DoWhat We DoWhat We DoWhat We Do

At Melaleuca we educate the consumer on the value of our brand and to help them purchase the same types of products from another manufacturer.

We are not asking them to spend any extra money or new money. We just want them to switch stores for higher quality and better value products.

- Exec III, Paulette Magaw

At Melaleuca we educate the consumer on the value of our brand and to help them purchase the same types of products from another manufacturer.

We are not asking them to spend any extra money or new money. We just want them to switch stores for higher quality and better value products.

- Exec III, Paulette Magaw

Keeping It RealKeeping It RealKeeping It RealKeeping It Real

•Focus On Their Why & Their Focus On Their Why & Their NeedsNeeds

•How To Help Them How To Help Them Overcome Their FearOvercome Their Fear

•Posture & BeliefPosture & Belief

•Focus On Their Why & Their Focus On Their Why & Their NeedsNeeds

•How To Help Them How To Help Them Overcome Their FearOvercome Their Fear

•Posture & BeliefPosture & Belief

Melaleuca vs. Melaleuca vs. MLM:MLM:

Turning Skeptics Into Turning Skeptics Into Success StoriesSuccess Stories

Melaleuca vs. Melaleuca vs. MLM:MLM:

Turning Skeptics Into Turning Skeptics Into Success StoriesSuccess Stories