Communicating research

CPWF: The sum is greater than our individual parts

CPWF GlobalKM Team

Communication

Basin 1Coordination

N1 N2

Farmer groups, water groups

Basin 2 Coordination

M1 M2

Government, industry, NGOs, etc

Partners, media, and others we

will work with to spread our ideas

Objectives of CPWF communications

• Develop effective systems and capacities• Support changes in behavior of key target

groups• Document research efforts and impact of

research• Link CPWF research with global agenda• Ensure consistency in CPWF brand and identity

What we have to offer you• Cross-basin communication

– Yammer & e-letter– Youtube/slideshare/etc

• Document Repository: CG-Space linking all your documents to the CG repository

• Visual identity guidelines• Media/Journalist work/movie• Communication 4

development/Policy communication

• Linkages to global events, i.e. COP17, WWW, WWF

Vehicles to publish your materials

• Working papers• Field stories• Briefing notes• Blogs • Newsletter

Roles and Responsibilities

Mekong Communications Strategy

[please hold]

Program-Basin Synergies

Basin-Project Synergies

Basin SupportInternal knowledge sharing

- Slideshare

- Flickr

- Youtube

Knowledge and product sharing

• Most Significant Change Stories*

• Multiple Stakeholder Platforms

• Media and press network

• Stories (not data)

Resources and support for external communications

“Tell me, and I’ll forget. Show me, I may remember.

But involve me, and I’ll understand.”

(Chinese proverb)

Telling the story

Bus Stop Exercise - Process

• Four bus stops – presenting and discussing communications tools and products• Each project is a “bus full of people”• 10 minutes at each bus stop

Questions to guide discussion:

• How can these communications tools/products be improved?• What can you contribute?

Bus stops

1) The Mekong wikispace, Mekong research list, and Google calendar (Kim)

2) Knowledge sharing and resources (Ilse) + Vehicles for documenting and disseminating research (Michael)

3) MSPs (Kate)

4) Needs, in order to reach target groups (Marianne)