NEW B.Ed. COLLEGE NELLIMOODU

THIRUVANANTHAPURAM – 695524

ASSIGNMENT SEMESTER – II

2013 – 2014

TOPIC : EVENT MANAGEMENT

SELEEMEEKHA.X.L

ENGLISH

Candidate code: 165/13376019

INTRODUCTION

Management is a comprehensive term. It means much more than

organization and administration. Management means to run, handle, conduct or

control. It provides guidance and direction to individual in relation to

organization and tries to link up different aspects. The word management has

three different connotations. It is used as an academic discipline. As a noun, it

implies those individuals who exercise leadership in an educational institution

i.e. it refers to managers, principals, teachers, students, parents and community

and so forth. As a process, it refers to planning, organizing, staffing, directing,

budgeting and controlling. As an academic discipline, it refers to a systematic

body of knowledge of concepts, theories, laws and application in practice. It may

be understood as the art of: getting work done, within the given budget, within

the given time frame and so to as accomplish individual and institutional goals.

Keeping in view the general concept of ‘Management’. Management of

education is defined as the process of planning, organizing, directing and

controlling the activities of an institution by utilizing human and material

resources so as to effectively and efficiently accomplish the function of teaching,

extension work and research.

CONTENT

Event planning is the process of planning a festival, ceremony, competition,

party, concert or convention. Event planning can include budgeting, establishing

dates and alternate dates, selecting and reserving the event site, acquiring permits

(alcohol permits, insurance licenses, etc.) coordinating transportation and

parking, developing a theme or motif for the event, arranging for speakers and

alternate speakers, coordinating location support (such as electricity and other

utilities) and security, catering, emergency plans, aid stations, and clean up.

Event management is the application of project management to this process.

The industry now includes events of all sizes from the Olympics down to a

breakfast meeting for ten business people. Many industries, charitable

organizations, and interest groups will hold events of some size in order to

market themselves, build business relationships, raise money or celebrate.

Event management is considered one of the strategic marketing and

communication tools by companies of all sizes. From product launches to press

conferences, companies create promotional events to help them communicate

with clients and potential clients. A number of elements such as music , live

entertainment or even the particular venue that may be used to influence the tone

and atmosphere of an event.

Event managers may also use news media to target their audience, hoping to

generate media coverage which will reach thousands or millions of people. They

can also invite their audience to their events and reach them at the actual event.

The event manager is the person who plans and executes the event, taking

responsibility for the creative, technical and logistical elements. This includes

overall event design, brand building, marketing and communication strategy,

audio-visual production, script writing, logistics, budgeting, negotiation and

client service.

There are an interesting number of universities which offer courses in event

management, including diplomas and graduate degrees. In addition to these

academic courses, there are many associations and societies that provide courses

on the various aspects of the industry. Study includes organizational skills,

technical knowledge, P.R, marketing, advertising, catering, logistics, décor,

glamour identity, human relations, study of law and licenses, risk management,

budgeting, study of allied industries like television, other media and several other

areas. Certification can be acquired from various sources to obtain designations

such as Certified Trade Show Marketer (CTSM), Certified Manager of Exhibits

(CME), Certified in Exhibition Management (CEM), Global Certification in

Meeting Management (CMM), Certified Meeting Professional (CMP) and the

Certified Special Event Professional (CSEP).

Event Management, an International Journal, intends to meet the research

and analytic needs of a rapidly growing profession focused on events. This field

has developed in size and impact globally to become a major business with

numerous dedicated facilities, and a large-scale generator of tourism. The field

encompasses meetings, conventions, festivals, expositions, sport and other

special events. Event management is also of considerable importance to

government agencies and not-for-profit organizations in a pursuit of a variety of

goals, including fund-raising, the fostering of causes, and community

development.

Event Management aims to be the leading source of research reports and

analysis related to all forms of event management. This journal publishes

refereed and invited articles, book reviews, and documentation of news and

trends. It also invites opinion pieces, profiles of organizations, and management

case studies.

Event Management is governed by an international editorial board

consisting of experts in event management and related fields. This board

conducts most of the manuscript reviews and therefore plays a large role in

setting the standards for research and publication in the field. The Co-Editors-in-

Chief receive and process all manuscripts, from time to time modify the editorial

board, and work to ensure a continuous improvement in quality.

CONCLUSION

Event management is the management for planning a festival, ceremony,

competition, party, concert or convention. Events management is very

important, especially in holding a festival. It has a vital role in a festival because

it will represent the image of the festival itself and the place of the festival, which

is either be accepted or not by the guests ,visitors ,tourists and other people. The

most important thing to do is to established a vision of what to be achieved,

careful planning and preparation, high level objectives to be undertaken and

lastly, effective promotion of the event/festival to encourage more visitors to

come and accept the festival. School is one of the most important social

institutions to serve the society for the specialized teaching of young.

Management means to run, handle, conduct or control. It provides guidance and

direction to individual in relation to organization and tries to link up different

aspects. It plays a crucial role in the moulding of the society, which builds it. In

fact the function of developing the future citizens is entrusted to the schools. The

teachers should understand the need for efficient management of schools.

Management, being a social process, lays its major emphasis on the interaction of

people-people inside and outside the institutions and people above and below

one’s operational position. Management is mainly deterministic in nature and

lays down broad policies and programmes.

REFERENCES

1) Krishnamacharyulu.V., School Management and Systems of

Education,Neelkamal publications, Hyderabad, 2005.

2) Bowdin, Glenn; Johnny Allen, William O’Toole, Rob Harris, Ian Mc

Donnell: Event Management.

3) Goldblatt, Joe, Twenty- First Century Global Event Management (The

Wiley Event Management Series).

4) http://www.event management.com

5) En.wikipedia.org/wiki/Event management