Mei Portfolio
description
Transcript of Mei Portfolio
PORTFOLIO OF MEI-YING LI
TABLE OF CONTENTS
CAMPAIGN
PRINTS
INTERACTIVE
06
36
56
01
02
03
CAMPAIGN
01
PROJECT/
LILAS PERFUMED CHOCOLATE
Select or create a chocolate company to brand. The branding includes the company’s logo, campaign, packaging, and website.
The company I chose is called Lilas, a high-end per-fumed chocolate brand from France, whose main cli-ent is middle-class females. My goal is to introduce the elegance of Lilas Chocolate to the U.S market.
PROBLEM /
SOLUTION/
MEI-YING LI LILAS
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Chocolat Parfumé
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FORGET ME NOT DAYLILY BLUE LAVENDER ROSEq q q q qq q q
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Perfumed Chocolate Collection
MEI-YING LI LILAS
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FORGET ME NOT DAYLILY BLUE LAVENDER ROSEq q q q qq q q
� Perfumed Chocolate Collection
Chocolat Parfumé
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Chocolat Parfumé
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MEI-YING LI LILAS
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A Taste To Remember
� � � A Taste To Remember
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MEI-YING LI LILAS PROCESS
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Lilas Lilas
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PROJECT/
CRISIS OF REFINANCING
Rebrand a non-profit organization and come up with a merchandising strategy and Ad campaign.
The organization I chose is called NFCC. It promotes the national agenda for financially responsible behavior, and builds capacity for its members to deliver a high quality financial education and counseling services. My concept is to introduce the problem by using incomplete geo-metric shapes, which represent the idea of debt. It is a very common problem in United States, but as long as it exists, the individual’s life wouldn’t be complete.
PROBLEM /
SOLUTION/
http://vimeo.com/40275060URL/
MEI-YING LI NFCC
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D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
MEI-YING LI NFCC
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D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
MEI-YING LI NFCC
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Your Debt Helper
Visit www.nfcc.org
D E B TYour Debt Helper
Visit www.nfcc.org
D E B T
D E B TYour Debt Helper
Visit www.nfcc.org
MEI-YING LI NFCC
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Your Debt Helper
Visit www.nfcc.org
D E B T
MEI-YING LI NFCC
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N F C C N F C C N F C C N F C C N F C C
N F C C N F C C N F C C N F C C N F C C
N F C C
[ ]N F C C N F C C N F C C N F C C
N F C C N F C C N F C C N F C C N F C C
N F C C N F C C N F C C N F C C N F C C
Don’t Be Stupid
D E B T
Your Debt Helper
Visit www.nfcc.org
Make The Smart Decision
D E B T
Your Debt Helper
Visit www.nfcc.org
MEI-YING LI NFCC PROCESS
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Debt Incompletes You
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
Don’t Risk It
D E B T
Your Debt Helper
Visit www.nfcc.org
Debt Incompletes You
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
Debt Incompletes You
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
PROJECT/
GREEN HARMONY
Create an identity system for a community-oriented new studio called Green Harmony.
The concept behind the logo is green and people. To incorporate the idea into my design, I created a graphic based on the company’s initials, g and h, symboizing people reaching out his hand to others, which matches the company’s aim—to help the community. I also chose the color green because they are a environmen-tally friendly company, and green tends to give the audi-ence a natury, greenpeace feel.
PROBLEM /
SOLUTION/
MEI-YING LI GREEN HARMONY
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MEI-YING LI GREEN HARMONY
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PROJECT/
DRUG ABUSE
Create a visual engaging campaign for a social issue.
The topic I chose for this project is drug abuse. My concept is to show the audience that over-using drugs might not affect one’s health right away, but it will kill one over time.
http://vimeo.com/40275171
PROBLEM /
SOLUTION/
URL/
MEI-YING LI DRUG ABUSE
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PROJECT/
STERN GROVE FESTIVAL
Create a series of postcards for a music festival here in San Francisco. The postcards have to indicate the date of the event and some basic information.
Through my research, I found the music being played at the event is mostly relaxing, and happy. I wanted to cre-ate postcards that show the positive energy of the event. My solution is to use vivid colors to visually communi-cate the feeling of happiness. And the circles represent the vibration of sound.
PROBLEM /
SOLUTION/
MEI-YING LI STERN GROVE FESTIVAL
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MEI-YING LI STERN GROVE FESTIVAL
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PRINTS
02
PROJECT/
LIFE’S TOO F***ING SHORT
Redesign a book cover to better represent its content.
Life’s Too F***ing Short is a self help book dealing with depression. My concept is to use vivid colors to represent beautiful things in one’s life. The line is a metaphor of life line and each circle is a stop in life. The idea of using circle continues to the text in each chapter opener.
PROBLEM /
SOLUTION/
MEI-YING LI LIFE’S TOO F***ING SHORT
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MEI-YING LI LIFE’S TOO F***ING SHORT
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MEI-YING LI LIFE’S TOO F***ING SHORT
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PROJECT/
STRIKE ME
Design a book based on a natural phenomenon.
The natural phenomenon I picked is thunderstorms. The keywords I chose are rage, destroy, and combination. All of the design are based on the keywords I picked.
PROBLEM /
SOLUTION/
MEI-YING LI STRIKE ME
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MEI-YING LI STRIKE ME
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PROJECT/
THE NEW VISION
Create two posters and a book based on two type designs from a specifi c era.
The time period I chose is Bauhaus, and the fonts I chose are Koloss and Erbar. I was inspired by the architectural style, and the 45 degree diagonal lines, and that is what I based my design on.
PROBLEM /
SOLUTION/
MEI-YING LI THE NEW VISION
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MEI-YING LI THE NEW VISION
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ERBAR19
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JAKOB
a b c d e f gh i j
k l mn o p q r s
t uv w x y z
A B C D E F G H I JK L M N O P Q R S T U V W X Y Z
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BOLD
COND
ENSED
MEI-YING LI THE NEW VISION
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ERBAR19
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JAKOB
a b c d e f gh i j
k l mn o p q r s
t uv w x y z
A B C D E F G H I JK L M N O P Q R S T U V W X Y Z
1234567890
BOLD
COND
ENSED
ERBAR
1923JAKOB
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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BOLD CONDENSED
KOLO
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KL
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QR
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jakob
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1234567890
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hijk
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MEI-YING LI THE NEW VISION
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KOLO
SS
AB
CD
EF
GH
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KL
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QR
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$%
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KOLO
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INTERACTIVE
03
PROJECT/
SCHOOL OF ILLUSTRATION
Design a website for AAU Illustration department.
HTML/CSS/PHP
newmedia.academyart.edu/~02771141/illustration
PROBLEM /
CODING/
URL/
MEI-YING LI AAU ILLUSTRATION
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MEI-YING LI AAU ILLUSTRATION
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PROJECT/
LILAS PERFUMED CHOCOLATE
Website design for my Lilas perfumed chocolate pro-ject.
HTML/CSS/960Grids
meiyingli.com/lilas
PROBLEM /
CODING/
URL/
MEI-YING LI LILAS
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MEI-YING LI LILAS
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Design a website for SOMAFM.
HTML/CSS/960GRIDS
meiyingli.com/somafm
PROBLEM /
CODING/
URL/
MEI-YING LI SOMAFM
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PROJECT/
THE NEW VISION
Design a website for my new vision project.
HTML/CSS
meiyingli.com/newvision
PROBLEM /
CODING/
URL/
MEI-YING LI THE NEW VISION
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MEI-YING LI THE NEW VISION
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MEI-YING LI THE NEW VISION
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PROJECT/
PRESS HERE
Design an interactive book for ipad
CORONA SDK
PROBLEM /
SOFTWARE/
MEI-YING LI PRESS HERE
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MEI-YING LI PRESS HERE
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MEI-YING LI PRESS HERE
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MEI-YING LI
MEIYINGLI.COM
I want to thank all of my friends, family, and instruc-tors over the past four years. I would not have been where i am now without all of you. Thank you so much for everything.
DESIGNER/
THANK YOU/