Meghan Callahan's Trade Book Review
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Transcript of Meghan Callahan's Trade Book Review
Read this First: The Executive’s Guide to New Media- from Blogs to Social Networks
By: Ron Ploof
Presentation by Meghan Callahan
All About Ron!
• 25-years in high-tech business
• One of the earliest podcasters
• Founder of OC New Media, LLC
What can we learn from this book?
• Companies fall into 2 categories:
• Those embracing online conversations
• Those ignoring them
What did we learn from this book?
• “Advertising resembles a squirrel climbing a greased pole. With enough time and effort he’ll eventually get to where he wants to go, but it’ll take more time and effort than he planned”
The Power of Influence
• Businesses want access to vast audiences for minimal cost
• Businesses bombard the press with releases every day and the press can’t keep up
• Businesses and content providers overwhelm customers with messages
What was a surprise?
• 3 Core Principles of a Wikipedia Article
• Neutral Point of View
• Verifiability
• No original research
What was a surprise?
• Admit that you’ve lost control.
• “The only remaining control you have over your brand is how you react to what others are saying about it”
What do we want to learn more about?
• 3 Groups in Companies relating to New Media:
• The “Get-Its”
• The Running with Scissors People
• The Traditionals
Conclusion: Read This Book!
• Puts abstract ideas into tangible stories
• Highlights the most important concepts in Social Media for the PR Pro
• Broken down into broad rules so it is easy to transfer into your specific business
Contact Me!
• Phone: 404-538-4205
• Email: [email protected]
• Twitter: @meghanc99
• Linkedin:http://www.linkedin.com/in/meghancallahan